today's features
advisory & consulting

america’s running short of financial advisors

bar chart
note: values are estimates. source: mckinsey analysis

 

guess who can fill that gap.

by 卡塔尔世界杯常规比赛时间 research

good news for accountants: america’s running short of financial advisors.

bad news for accounting: america’s running short of financial advisors.

more: maybe the pipeline problem is technology | what if the staffing shortage is just a myth? | staffing, tech, prices top tax pros’ concerns | five ways to fill the staffing gap | top 10 red flags to watch for in accounting offices | arc | deals 2024: over 100 cpa firm mergers and acquisitions | barry melancon: private equity and the partnership | gear up for growth | does your firm suffer cultural deficiencies? | opportunity awaits incoming aicpa ceo | salary guides for accountants vary widely: whom do you believe? | are you earning what you deserve?
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110,000 short

as if the accounting industry didn’t have enough of a talent shortage, the financial advice industry may soon be looking to scarf up money-savvy professionals from other financial areas. and cpas will be a perfect fit.
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audit & assurance

what will innovation in audit do for your firm?

hand below light bulb

ai, blockchain and other technologies elevate our responsibility to understand what these tools are telling us.

by alan anderson, cpa
transforming audit for the future

“the only thing we know about the future is that it will be different.” – peter drucker

a big challenge for firms has always been change management. we’re all used to doing our work the way we’ve done it for years. many auditors learned to audit by looking at last year’s workpapers and repeating that approach, but with this year’s numbers. so when i tell groups of auditors that the way we’ve been auditing since the dawn of time will have to change, there’s pushback.

more by alan anderson
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change is hard. no one wants to change unless that change will bring significant, measurable results. implementing just one or two of the ideas i have discussed in my posts can be uncomfortable and unfamiliar. innovation takes most auditors way outside their comfort zone. but change is also essential, unless we’re all willing to see our profession go the way of the dinosaur.
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listicle

help tax clients stay organized | listicle

//www.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

helping clients prepare for tax season will pay off during the big rush. you’ll both be glad they are organized. the guidance can involve a retainer or can be free as part of a tax prep package.

more listicles here
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here are 10 tips for helping clients help you. consider making some of them mandatory for anyone who wants the privilege of being your tax client.
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featured video

steve yoss: train staff to i.d. fraud | quick tech talks

engage in proactive fraud detection to spot issues early.

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quick tech talk
with steve yoss
cpe today

fraud detection isn’t just the responsibility of leadership—it’s a team effort. one of the most effective ways to safeguard your firm and clients from fraud is to empower your staff with the knowledge and awareness needed to recognize red flags. in the latest episode of quick tech talks, the importance of this often-overlooked topic is explored in detail, offering practical tips for fostering a vigilant and informed workforce.

more steve yoss
more tech
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regular discussions about potential fraud scenarios with your team can make all the difference. employees are often the first line of defense, serving as the organization’s “eyes and ears.” training them to detect warning signs—such as discrepancies in transactions, inconsistencies in customer information, or high-pressure tactics—can help mitigate risks before they escalate.

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pro member exclusive

leverage ai to grow and protect revenue: six steps

portrait of davyde wachell
wachell
 davyde “day” wachell is the co-founder and ceo of responsive ai. he studied ai in the symsys program at stanford and film at columbia. their innovative thinking drives the company’s success by bridging technology and the arts, leading to a culture of creativity and out-of-the-box thinking.

artificial intelligence can be a financial advisor’s ally, or it can be your competitor.

by davyde wachell
the holistic guide to wealth management

“there are decades where nothing happens; and there are weeks where decades happen.” – vladimir ilyich lenin

lenin’s quip resonates deeply with any seasoned advice professional. black friday, 9/11, the great recession and covid-19 kept us on our toes when it came to the markets and our clients. big outlier events that disrupt “business as usual” can arise at any moment. these moments can change the lives of our clients, and as a result, the growth and stability of our businesses. our clients can lose their trust in us in the blink of an eye if we haven’t positioned those clients correctly, or if we do not respond effectively to changes in the market.

more: how wealthtech is reshaping the future of holistic advice | seven tech keys to a holistic service model | four ways to provide wealth management in your accounting practice | profile of a modern firm: putting the vision into practice | toward a 21st-century cpa: a dynamic vision | what multiples mean to accounting firms | tsunami of m&a, pe is disrupting the accounting profession | why cpas are best positioned to become financial advisors | how wealth management has evolved | introducing you to a fulfilling return on relationships | rory henry upends the traditional accounting firm | why now is the time for cpas to embrace wealth management
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

how we prepare our business for the unexpected determines our ability to respond to outlier events. how we respond to those events determines how we perform under pressure. staying competitive isn’t about performing well when the sun is shining; it’s about executing and gaining clarity in the fog of war.
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accounting influencers

nick huber: strategic marketing requires elevated content | accounting influencers

“have fun. make it accurate, clear, and interesting.”

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accounting influencers
with rob brown

on this episode of accounting influencers, nick huber, a journalist and content strategist, explores how accounting firms can transform their content into a powerful tool for growth. known for his work with the financial times and expertise in thought leadership, huber shares actionable strategies to help firms navigate the ever-evolving digital landscape.

huber emphasizes that content creation is more than a marketing task—it’s an opportunity to showcase authority and build trust. from blogs to white papers, he stresses the importance of creating material that is clear, engaging, and relevant.

“thought leadership, done well, isn’t just about promoting your firm,” huber explains. “it’s also about building your personal profile and advancing your career.”

read more →

client accounting services

tell clients how cas would help them

businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women present

six steps to take.

by hitendra patil
client accounting services: the definitive success guide

what is stopping you from offering client accounting services? maybe your clients aren’t asking for it. no matter. unless you are providing only tax return preparation services only to individuals, you can, and should, make sure your clients learn about the many benefits of cas.

more by hitendra patil
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i sent a quick one-question poll to randomly selected people. i had no clue if such people bought any services from accountants. the question was simple: “what word comes to your mind when you hear the word ‘accountant‘?”
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featured video

amy vetter: strategies for transforming workplace culture | gear up for growth

failure to address corporate climate can critically impact talent recruitment and retention.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

amy vetter, ceo of the b3 method institute, discusses how accounting firms can transform workplace culture, reduce stress, and empower leaders to create a thriving work environment on the latest gear up for growth episode.

“a thriving workplace culture starts with strong leadership, clear communication, and a commitment to values,” vetter says. “when leaders empower employees and lead with transparency, firms can create an environment where people feel supported and engaged.” 

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

vetter highlights the importance of setting boundaries to reduce stress. “we carry belief systems from when we started our careers—like feeling guilty for leaving the office at a reasonable hour,” vetter explains, “but no one is actually judging you for setting healthy boundaries. communicating expectations and structuring your day can help reduce unnecessary stress.” 

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leadership

management vs. leadership

woman holding marker beside whiteboard, facing three colleagues

seven experts offer their insights.

by marc rosenberg
the rosenberg practice management library

“democracy is no way to run a company.” – marc rosenberg, paraphrased from pat riley, nba coach

during my 30-year career in the business world, i have read many books and articles on management and leadership. i’ve also heard countless speakers at map conferences wax eloquent on these two terms. here is a very short list of my favorite definitions of management and leadership.

more by marc rosenberg
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management

management’s job is to:

  • decide what you want to be and make it happen.
  • hold others accountable for their performance.

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politics & government

could the irs do better with the phones?

data chart

measurements need to be refined.

by 卡塔尔世界杯常规比赛时间 research

the irs has made big improvements in answering phones, but the service still leaves a lot to be desired … more than the irs measures or admits.

before we get into the gripe, let’s look at the improvements.

more: irs sluggish on identity theft | tax preparers share advice for your clients | check these 41 items on business tax returns | irs must speed up tax return processing | first tax filing reports are in | cut down your tax work in progress | steve yoss: unlocking business insight with power bis | quick tax tip | more than 1 million erc claims still not processed | art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | irs processing up; payouts down
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

over the past two years, the irs has hired more than 20,000 new taxpayer services employees. many of them are the customer service representatives (csrs) who answer the phones. and many csrs were moved from other duties to do phone duty on what’s called accounts management (am) lines.

and it worked … sort of.
read more →

accounting arc

the research imperative: why data drives accounting success| arc

“it’s not about what’s happening today, but about staying ahead of what’s coming next.”

 

click to subscribe anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), boomplay (africa), or rss.

accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

more arc: analysis, reaction, comedy

“without research, we’re just guessing,” says donny shimamoto, cpa.citp, cgma, setting the tone for a compelling discussion on the latest episode of accounting arc. alongside fellow thought leaders liz mason, cpa, and byron patrick, cpa.citp, cgma, shimamoto explores the vital role of research in modernizing and transforming the accounting profession. 

more accounting arc: how coaching can unlock professional success | demystifying accounting governance |  top 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics education

research, they agree, is the backbone of informed decision-making. “data allows us to see what’s truly happening, not just what we assume,” says mason, ceo of high rock accounting. for the panel, evidence-based strategies are essential to keeping pace with rapid industry changes. 

read more →

pricing, fees & billing rates

get your team on board with value pricing

overhead view of five businesspeople stacking hands in teamwork gesture

five keys to success.

by jody padar
radical pricing – by the radical cpa

truly aligning your staff with your new business model may be the most important part of overhauling pricing and building a client-centric firm. this kind of systemic shift needs the full support, compliance and understanding of the entire firm. a change in pricing affects everyone’s job.

more by jody padar
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here are the key components your team must understand and be aligned with:

  1. understand fixed and value pricing. your team needs to understand how bundles are created and where services begin and end. they are the ones who will do the knowledge-based work, so they should follow the conversation around value and value identification. they need to understand the intricacies of each deliverable and the scope of standardized packages.

read more →

busy season management

picking up the phone helps retain tax clients

businessman talking on phone in the office

personal touches matter.

by ed mendlowitz
tax season opportunity guide

clients are not numbers on a list that needs to be reduced. they are all individuals and consider themselves very important people and want professionals who treat them accordingly.

more by ed mendlowitz
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it is attitudinal and accountants must adopt that mindset and transmit that through to their culture. so you need to know when it’s essential to pick up the phone.
read more →