400 pages of ways to make you and your practice more valuable

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buy it here with “edsentme” and save

get “call me before you do anything for 25 percent off with ed’s personal savings code “edsentmehere.

by ed mendlowitz

when i received my last two royalty checks, i was bothered that one of my favorite books sold very few copies. it is a great book, a really great book. the book is “call me before you do anything.”

ed’s latest handbook is 77 ways to wow! the handbook for small-business advisory services.

more ed mendlowitz in the 卡塔尔世界杯常规比赛时间 shop: how to build a stronger tax practice | implementing fee increases | 202 questions and answers: managing an accounting practice | the 30:30 training method | tax season opportunity guide | how to review tax returns

one time i asked my son andy to read something i wrote because i thought it was really great, and he replied, “you think everything you write is really great!” he’s right. i guess i do. but this is really great!

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unleashing the power of technology: transforming accountants into trusted advisors



the smartest route to advisory:
join the survey. get the roadmap

imagine the possibilities.

by donny shimamoto, cpa, citp, cgma
the center for accounting transformation

in today’s rapidly evolving world, technology is revolutionizing the way we work and live. accountants and cpas are no exception.

more donny shimamoto:  how trusted advisors transform businesses | the future of accounting: a vision of trust, clarity, and hope | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firmsstaff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

we need to embrace the power of technology to enhance our services and better serve our clients as advisors. by leveraging technology and focusing on the complicated work that bots can’t do, accountants become trusted advisors, building deeper relationships and unlocking their full potential.

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make meetings more memorable

warmly, allows you to look up your contacts and helps you find insights and background.

install fun and functional apps that integrate with zoom.

by beth ziesenis
app of the week

if zoom is your preferred online meeting app, you are in luck! did you know there is a zoom app marketplace? zoom has more than 1,500 apps available, and there have been more than 6,000,000 app installs. a perfect day to explore these is coming april 1, national fun at work day. (yes, it coincides with april fools’ day.)

more apps of the week:  make your computer a clean slate | recycle and repurpose old devicesenlist ai for more productive meetings | keep teams on task with project management apps | apps to put your affairs in orderapp of the week: celebrate black business month | app of the week: cheap flights | help your clients save money | time to upgrade your spreadsheets | app of the week: secretly stash cash | easy apps for increasing client engagement with video | app of the week: grow your business knowledge and career skill sets | app of the week: upgrade your resume | app of the week: end procrastination
see all: apps of the week here |
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the new zoom apps go beyond simple integration to let you use all kinds of apps right inside your zoom meetings. the apps include ice-breaking tools such as heads up! from ellen degeneres, bingo, trivia and word-guessing games.

but there are some things to keep in mind.

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randy crabtree: follow these 3 rules to keep employees happy

randy crabtree: allow your employees freedom in two critical areas to win talent wars.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

randy crabtree talks to a lot of other accountants and admits that he “steals ideas from everybody else.” imitation, after all, is the sincerest form of flattery.

more: erik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshiftjennifer wilson: empower young workers to build the firm everyone lovesmike whitmire: re-think your hiring and training practiceshector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be freeprivate equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinsonwhen financial statements go extinct with corey schmidtcan geraldine carter save accountants from themselves?re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

one topic he’s been talking about a lot lately is the issue of mental health in the profession, which he feels is largely self-induced. although he’s been asked to talk about mental health without mentioning burnout–don’t be a downer–crabtree says it’s impossible. “i’m like, i’m sorry, but i can’t do that. it doesn’t go away if i don’t talk about it,” he said.  

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center your firm around your client

two businesswomen shaking handsthere are three ways to change the product-market fit. only one works.

by jody padar
the radical cpa

it’s hard to look at your firm from a customer’s perspective. that’s why we gravitate to a firmcentric point of view. this point of view asks questions like: what do we sell customers? how can we reach customers? what do we need to establish with our customers? and how can we make money from our customers?

more: commit to change | your client base is global | ready for change, so now what?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we’re thinking about ourselves internally. nobody wants to hang out with someone who only thinks of themselves, yet that is the way we run our firms.

instead, i’m going to ask you to look at your business from your customer’s point of view. design thinking asks the following:

  • what jobs do our customers need to get done and how can we help?
  • what are our customers’ dreams and aspirations?

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what bogs down accountants

and how to get unstuck.

by seth fineberg
special for 卡塔尔世界杯常规比赛时间

“what gets scheduled, gets done” is something i recently heard an accountant say. when it comes to feeling bogged down, there are no truer words in my opinion, but how many practitioners actually carve out time to just get unstuck?

more fineberg: your classic business model won’t allow growth |  accounting tech decisions you need to make today | you’re doing email wrong | when live events fail | who’s in control? you? or your clients? | time management rule #1 for accountants

more tech: major websites blocking content from ai crawlers | ai and the future of advisory | how much a data breach will cost you – directly and indirectly | strengthen client ties with workflow tools | the art of prompt engineering for a.i. accountants

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

through all of my years covering the profession, year in and year out the largest blocker for most firms (which happen to be of the smaller variety) is time. not just the construct, but actually using time in the best possible way, which is a practice that seems to elude most accountants.

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