10 steps to start innovating

do you want your firm to last after you’re gone?

by jody padar
from success to significance: the radical cpa guide

cpas are busy people – often to the detriment of their customers. when cpas don’t have time to understand their customers, they fail to give them real value and creative solutions.

more on radicalism: how ‘agile’ applies to cpa firms | introducing the fifth radical tenet: the business model | dear midsized firms: yes, you can change | the four tenets of radical firms: a brief review
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this is really concerning to me. it concerns me that many cpas are unwilling to do the work to keep their firms relevant. although they know that the world no longer works the way it did 20 years ago, they simply shrug their shoulders or look the other way because confronting change seems like too much work.
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are your prices too low?

businessman sleeping with a giant dollar bill for a blankethow much value do you create for your clients?

by rob nixon

the most popular question i get is, “how do you determine the price?”

more on strategy: 6 steps of moving to value pricing | get rid of all your rates | you can’t lavish time unless you have time to lavish | changing accountants: 2 true tales | your clients on your terms | how much should partners make? | be a history maker
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unfortunately, there is no easy answer to that. if you were in the commodity business (selling the same things that others sell) then it would be relatively easy – see what your competitors are selling their comparable product for and price yours higher or lower based on the quality of your product and service.
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6 steps of moving to value pricing

chart depicting margin progression as outlined in articleyou’ll end up with 4 main kpis.

by rob nixon

the idea of value pricing is that your clients know how much the price will be before the work commences and you get a healthy margin in return for your intellectual capital/property.

more on strategy: get rid of all your rates | never charge by a time unit | put your own oxygen mask on first | define client wants vs. needs | the entrepreneurial accountant: an oxymoron?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

with the implementation of value pricing your average hourly rate (ahr) should increase dramatically. there are two ways to measure ahr.
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get rid of all your rates

$50 bills in a wastebasketif you have them in mind at all, you’ll try to keep using them.

by rob nixon

i think this entire method of pricing by time is not only bad for you, it is bad for your client. it is highly unethical. there is no winner. there has to be a better way.

more on strategy: never charge by a time unit | feel good about yourself | how to build enduring relationships | they should all be ‘a class’ clients
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the good news is, there is a better, more ethical way. it’s called value pricing.
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you cannot prove your value

you can, however, help clients and prospects discover it.

by hitendra patil
accountaneur: the entrepreneurial accountant

you cannot prove your value to your clients (and prospects).

you can not.

more on entrepreneurial strategy: certified blockchain accountant: from cpa to cba | who wants to be a comptometrist? | is blockchain an extinction event for accountants? | blockchain accounting is an oncoming train | how to fly the automation dragon to your dream practice | your clients hold a secret key to your practice growth | seven lessons for accountants from self-driving cars
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

they need to discover it themselves.

because value is perceived in their heads.
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never charge by a time unit

money on one side of scales, watches on other3 flaws with this business model.

by rob nixon

i would love to meet the person who invented time-based billing. i think this person is a complete business moron and i would have much pleasure in highlighting the unethical behavior that this method causes. this is probably the same person who invented write-offs as well. what a complete idiot.

the premise is that if you get the charge rate right and the time to do the job right, then the price is right. nothing could be further from the truth.

more on strategy: feel good about yourself | you can’t lavish time unless you have time to lavish | changing accountants: 2 true tales | your clients on your terms | how much should partners make? | be a history maker | why ‘steady as she goes’ isn’t enough | how to calculate a value price | boost efficiency and your bottom line | marketing must generate leads
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

time-based billing does not value the project. the only value of a project is what the market is prepared to pay for it. i am going to challenge your thinking of time-based billing and encourage you to adopt a new model of value pricing.
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introducing the fifth radical tenet: the business model

businessman switching on "innovation" slider buttonsix barriers to innovation.

by jody padar
the radical cpa

many radicals have already made the shift to pricing by value or a fixed price agreement. yet, they are still tracking time.

more on radicalism: the value of new ideas | our pain points are opportunities | transitioning to a radical firm: bringing a legacy customer along | the four tenets of radical firms: a brief review | the radical cpa: always changing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when we value our team on an hour, it leaves almost no time for innovation to occur. an incremental shift could be to allow for a certain number of innovation hours per week. however, once again, this is a huge limit on creating an innovative culture.
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cpa andrew hunzicker creates course in cannabis accounting

portrait of andrew hunzicker
hunzicker

“this industry is very underserved by accountants.”

by liz gold
cannabizcpa.pro

andrew hunzicker has created a course to teach other cpas, accountants and bookkeepers what they need to know to break into the cannabis industry.

more on cannabiz: jim marty: building a national cpa firm for the cannabis industry | cpa kim walker: ‘we can’t be afraid of diving into marijuana’ | a cpa’s unexpected journey into the cannabis industry | billion-dollar questions: cannabis faq for accountants | the wild world of weed: tax season never ends
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the online six-week course, dubbed the green accounting firm startup training program, launched this month and participants will learn everything from the unique pain points facing cannabis ceos to the basics of compliance and licensing. the idea is to help other accountants move into the industry.
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feel good about yourself

male and female runners silhouetted against london bridgelessons learned when my wife signed me up for a marathon.

by rob nixon

to do what you want, when you want, with whom you want in a manner that you want then you’ll start feeling good about yourself. if you do not feel good about yourself then you will probably hate your clients.

more on strategy: you can’t lavish time unless you have time to lavish | put your own oxygen mask on first | define client wants vs. needs | the entrepreneurial accountant: an oxymoron? | growth is all about the clients | order takers and history writers | why old pricing models are unethical | 8 ways to improve firm profits | be an ‘object of interest’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

you need to be happy with what you see in the mirror. you need to be fulfilled and you need to be excited about life. you need to be happy with the way that you execute your goals.
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four amusing millennial myths

three young people working in an officeare you sure they’re so different?

by frank stitely

no workplace topic triggers more useless diatribes and spewed nonsense than the dreaded millennial.

more from frank stitely: the annual tax meeting is dead. clients killed it. | 3 rules for asking great tax-return questions
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know why millennials can’t afford houses? avocado toast is expensive. when millennials play monopoly, they never buy any properties. they just circle the board and pay rent. a millennial, a gen xer and a baby boomer drive to a bar. well, you know that story can’t be true. the millennial takes lyft. tweet any word from a dictionary, and you’ll offend a millennial somewhere.
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our pain points are opportunities

"opportunity just ahead" road sign in desert“our cultures eat the opportunity to innovate.”

by jody padar
the radical cpa

opportunities are everywhere. as a successful business owner, you already know this. but when you look at your firm’s biggest challenges, do you see opportunities?

more on radicalism: dear midsized firms: yes, you can change | the radical road to (business) transformation | transitioning to a radical firm: bringing a legacy customer along | the four tenets of radical firms: a brief review | the radical cpa: always changing
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opportunities are always openings for innovation or change. as a firm owner, you have a choice: you can address your challenges about the changing market head on or you can just hide your head in the sand and leave them for the next generation to tackle.
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6 steps to making your new pricing happen

the number 6 made from dollar stackscreate bundles for each service line.

by august j. aquila
price it right

this is where the rubber meets the road. the future of pricing professional services is making the move to value pricing.

more: 5 ways to get clients to accept a new pricing philosophy | how to get partners to accept a new pricing philosophy | 12 pricing factors beyond cost | 13 questions about providing value | how demand affects pricing | how to shift from production to marketing orientation | how traditional fee methods hurt firms
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while you may want to make it an option for your firm, i strongly suggest that you make it the option. i know from experience that value pricing is better than billing for your time.
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