the five treacherous factors hobbling today’s cpa firm

2016-roundtable-outlook-for-rosenberg-map-commentary-vf-240x219crumbling firm infrastructures, succession, the economy, staffing shortages, and shake-outs.

by 卡塔尔世界杯常规比赛时间
annual map survey

the new rosenberg map survey reveals a few significant things about the state of the accounting business—that growth and profit-per-partner are growing at a negligible rate and that intangible people issues are becoming painfully tangible, for example. but some more subtle truths emerge in the gimlet-eyed observations of those who advise cpa firms.

more on the  2016 outlook & forecast: cpa firm growth rates hit a wall  |  the five treacherous factors hobbling today’s cpa firm  |  sam allred: change agents needed  |  tamera loerzl on growth, succession plans critical for firms  |  allan koltin on talent wars go from white gloves to boxing gloves  |  get the full report: the rosenberg map survey

these truths are not self-evident. but with a little analysis, five trends emerge vividly – trends impacting cpa firms large, small, and middling. so it’s worth having a look:

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thank you, accountingtoday. we’re honored.

…jason blumer, gary bolinger, jim boomer, gary boomer, jim bourke, david cieslak, gale crosley, tom hood, randy johnston, roman kepczyk, allan koltin, teresa mackintosh, barry melancon, ed mendlowitz, jay nisberg,…

the 3 hallmarks of the ‘new accounting’ business

news flash – the business model has changed.

by gale crosley
crosley+co.

when we think of innovation we typically think of a new product or service – something that didn’t exist yesterday that will make tomorrow better. innovative offerings are essential to the portfolio of any growth-minded cpa firm.

more from crosley: the three elements of growth strategy [video] | defining the new business model [video] | the new growth evolution [video] | at the best firms, growth is no accident | jody padar’s new vision for the ‘new accounting’ | reality check: achieving world-class growth requires real-world intelligence | no shortcuts to sustainable growth | expand your vision and expand your business | leveraging leadership: a new way of looking at growth | are you creating a sustainable firm? | don’t confuse marketing with a true growth strategy  | overcoming four imaginary barriers that limit cpa firm growth | how firms unleash the power of diamonds, cash cows and fat cats | how smart firms use market research | got leads? get real. learn how to qualify big opportunities | it’s a new generation in lead generation | four keys to success at seiler cpas | how accounting firms are re-building their sales pipelines | how to get started on ifrs in one easy step | 9 big ideas for turbulent times

however, long-term sustainable growth requires a far more comprehensive innovation in your growth model, the strategic blueprint that helps you get from point a to point b.

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reality check: achieving world-class growth requires real-world intelligence

why you can’t believe your own press clippings.

by gale crosley, cpa
crosley+co

ever run a race and immediately sense that you got off to an exceptionally fast start? it’s a good feeling, but if your goal is to beat out the competition there’s really only one way to know for sure how you’re doing. and that’s by marking your progress toward the finish line relative to the other racers.

the same can be said of efforts to grow your firm. to gauge your progress you have to get outside your own four walls and see how you measure up to the competition. read more →

who’s better at marketing? lawyers or cpas?

…the nature of marketing for each. gale crosley, an insightful consultant to the accounting profession and author of many thoughtful articles on accounting firm marketing (www.crosleycompany.com) says, “michael o’horo (who…