today's features

as private equity closes in, firms seek new answers to staffing problems

smart leaders are investing in tech, talent and orderly retirement timing.

by jennifer wilson
the rosenberg national survey of cpa firm statistics

we’ll see positive movement in staffing with more firms investing in outsourcing, offshoring, non-accounting staff added to work streams, increasing starting salaries, providing more support on campus to students and candidates, and other pipeline initiatives. the pace of consolidation and private equity investment will only accelerate, changing the face of the top 100, with firms separating their audit practices .

editor’s note: every year, the 2024 rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:

    • how do you think the next 12 months will unfold? trends? predictions? other thoughts?
    • how would you assess the last 12 months? trends? observations? struggles?

more: when staffing falls short, clients get culled | how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
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pe investors will have their hands full, trying to manage by the numbers, and drive change with traditionally change-averse, entrepreneurial partners who didn’t sign up originally to submit to a boss. and i fear that pe firms are overpaying for their equity stakes (and driving firm prices up for acquirers) and that realization will begin to dawn on some of them who realize there might not be a flip in sight.
read more →

competence is just the beginning

where are you headed? answer these questions about your ambitions and finances.

by martin bissett
passport to partnership

staffers aspiring to be partners must learn the key characteristics of successful partners. they also must learn how to develop their own personal plans to achieve partnership. firms and staffers alike need a clear set of procedures, processes and milestones for turning top talent into the next generation of firm leadership.

more: what rich accountants do | attract clients, don’t sell to them | think of it as service, not selling | eight questions that target personal accountability | are you projecting confidence? | does client perception match your firm’s reality? | firm not thriving? five fixes | five questions for grading prospects | health, wealth, stealth: challenges on the path to partnership | don’t let recurring fees kill your practice | rate your personal purpose | five ways to make selling easier
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

there are seven critically important criteria by which partners assess partners-to-be. i call them:

the seven c’s

1. the first is competence. as a prerequisite, but only a prerequisite, accountants must master their technical abilities and qualifications, whether it be audit, tax or management accounting. whatever your area of specialty, as a staffer the partners expect you to be able to know at least as much as anyone else who may report to you.
read more →

gates foundation, uk fund biotech grant for ag breakthrough

innovative technologies that facilitate crop growth while reducing dependency on chemical fertilizers have become increasingly crucial.

by rick richardson

august saw the gates foundation and the foreign, commonwealth and development office of the united kingdom grant a $2.83 million grant to the british biotech business legume technology. agfundernews reports that the company intends to use the additional cash to provide farmers in africa with a cost-effective and safe way to enhance crop health and soil fertility.

more tech this week: microsoft refreshes copilot with wave 2 | thomson reuters brings al to audit solutions | new in-flight earbud adapter ideal for travelers | new tech turns bombed-out rubble into blocks for new homes | discovery in california could power 375 million electric vehicles | lexar ssd expands storage for pro-level video | five new google maps and waze features | new warehouse robot could revolutionize efficiency | new pacemaker powered by light, no batteries | microsoft patents an encryption system to block visual hacking | recently discovered antibiotic spares ‘good’ bacteria
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africa’s total soil fertility has declined over time, mostly because of excessive chemical fertilizer use, which has accelerated acidification.

legume technology has spent the last 20 years building bacterial and fungal microbial biofertilizers to fight that issue. these biofertilizers essentially create natural alternatives to chemical fertilizers by capturing nitrogen from the air and keeping it in the soil for the crops to absorb.

read more →

terrell turner: build a solid business showing up as yourself | the disruptors

your clients may need a great deal of empathy and not just tactical advice. plus 13 key takeaways.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is always available exclusively to pro members | go pro here

click here to load your apple podcast app. subscribe anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

the disruptors
with liz farr

terrell turner started his “journey of doing things differently” on april 1, 2020, during the pandemic. while “2020 was the reset button for everyone,” that reset offered turner a tremendous opportunity to create a new kind of firm. “we don’t have any history in doing this,” turner recalls thinking. “so how would we do this in this new environment that we’re in?”

more disruptors | more 卡塔尔世界杯常规比赛时间 podcasts and videos: kelly mann: be the bull in the china shop | alicia katz pollock: create a human-centric business | nancy mcclelland: be the one your clients ask first |alan whitman: stop accepting the status quo | sean duncan: discover your own genius |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

his path to founding a firm was unusual – from public accounting to industry and back to public accounting. he credits his time in industry with providing a “really solid foundation” in connecting processes with the impact on the financial statements. “i think being able to connect those dots is something i would have never been able to do had i not worked in industry for some time,” turner says.

read more →

survey shows big opportunities in small business

two seated women talking

business owners name three top challenges.

by 卡塔尔世界杯常规比赛时间 research

small, private businesses are the bedrock of the american economy.

  • there are more than 33 million of them in the country.
  • they constitute 99.9 percent of american businesses.
  • they employ over 60 million people.

more: salary guides for accountants vary widely: whom do you believe? | are you earning what you deserve? | the slow, painful death of the 150-hour rule | partner comp earnings gap: what’s the right spread? | main street accountants see turbulence ahead for small business | partners: your middle managers are getting squeezed | the joys of firing bad clients | gear up for growth | how future-proof is the accounting profession? | accounting influencers | in-person conferences still essential | accounting arc | risky business: the art and science of startup company valuation | innovation through wellness: you can’t grow without a “well” firm
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

  • they account for over 62 percent of net jobs created since 1995.
  • they generate a third of export value.
  • they are a bountiful source of innovation.

they also make up the majority of the clientele of cpa firms, most of which are themselves small, private businesses. but a small, private business isn’t just another client. each is a bundle of opportunity. they all need more than tax preparation. they need advice. they need planning. they need governance. they need experience. sometimes they even need a little family therapy.

read more →

do as little as possible

older businessman taking a coffee break

and still have happy clients.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i have many clients who always expect me to do extra work as part of our fixed-fee agreement. how can i get paid extra for work beyond the scope of our agreement?

more: want to merge? here are 23 things to request | i’m just starting out; why join an association? | i’m 76. should i slow down? how? | ask for what you’re worth | two options for collecting past due fees | when board service gets tricky | eleven ways new staffers can help bring in business | busy season is over, so it’s time for some resolutions | want to merge? six steps to take | how to start providing family office services
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

response: this is a recurring theme, and one that has many answers. one approach: don’t take on the extra work.

here is another approach.
read more →

ten tips for fighting fraud | listicle

by 卡塔尔世界杯常规比赛时间 research

fraud takes many forms, from fake clients to internal threats to spearfishing aimed at staff. for cpas, preventing fraud within their practices and for clients is paramount.

more listicles here

here are 10 tips aimed at helping accountants – and clients – fight fraud: read more →

kristen lewis: why ‘bold’ wins in accounting | capstone conversations

capstone conversations
informal and informative discussions with leading growth strategists from the nation’s most dynamic cpa firms.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

click here to load your apple podcast app. subscribe anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

with jean caragher
for 卡塔尔世界杯常规比赛时间

in a business not always comfortable with notoriety, it takes bold ideas to position an accounting firm in the marketplace, according to kristen lewis, managing director in charge of marketing at eisneramper and a member of the association for accounting marketing hall of fame.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | find jean caragher’s capstone conversations every monday here. | catch jean caragher every friday with gear up for growth here |

“cpa firms are conservative,” lewis tells jean caragher in this episode of capstone conversations. “they’re compliance-driven environments. they generally want to see what other people are doing before they take a leap. and that makes the bold ideas that will help differentiate you a harder sell.”

read more →

salary guides for accountants vary widely: whom do you believe?

three people in office disagreeing

recruiters atrium, lhh and randstad don’t agree.

by 卡塔尔世界杯常规比赛时间 research

so, how much does, say, a tax manager pull down these days?

well, it depends whom you ask.

more: are you earning what you deserve? | the slow, painful death of the 150-hour rule | partner comp earnings gap: what’s the right spread? | main street accountants see turbulence ahead for small business | partners: your middle managers are getting squeezed | the joys of firing bad clients | gear up for growth | how future-proof is the accounting profession? | accounting influencers | in-person conferences still essential | accounting arc | risky business: the art and science of startup company valuation | innovation through wellness: you can’t grow without a “well” firm | non-accountants in accounting: a game-changer for the profession
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the recruiting firm atrium says the average tax manager takes home between $100,000 and $142,000.

but another recruiter, lhh, says the same person typically earns $158,750 to $172,850, depending on the size of the company.

another firm, randstad, gives tax managers an average of $104,424 to $170,767, depending on experience.
read more →

when staffing falls short, clients get culled

man in suit exiting office building

revenues are taking a hit.

by 卡塔尔世界杯常规比赛时间 research

who ever thought it would come to this – accounting firms reducing their clientele?

it seems to be increasingly common, and the reasons are clear. it isn’t a desire to reduce revenues. it’s a desire to keep up with the workload without burning out.

more: how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

with fewer professionals entering the profession, and more of them leaving, more than half of practices are culling their less profitable or more problematic clients.

read more →

is your practice leaking money?

money coming out of sink faucet and going down drain

there’s a spreadsheet for that. three ways to recapture lost revenue.

by sandi leyva
the complete guide to marketing for tax & accounting firms

there are dozens (and maybe hundreds) of ways your practice can leak money.

here are three ideas that are fairly simple to implement and may be some great goals for you to consider.

more: boost your value, boost your fees | three ways to make it easier for prospects to say yes | make your next busy season easier now | how to put your strengths to work for you | implement these two daily rituals | three ways to follow up with prospects | are you throwing away profits? | want to close a deal? set a deadline | how mindset affects your marketing | three steps to becoming a millionaire | five business development mistakes to avoid | twelve ways your business card can hurt you | how to use chatgpt to create images | how to leverage chatgpt during this crazy tax season | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

1. lost customer opportunities.

in just about every business i’ve worked with, there are opportunities within your current customer base that have not been harvested. when you offer multiple services or products, it may even be that some of your clients do not know everything you do.
read more →

art werner: tax planning based on form 1040 | quick tax tip

sit with clients early and address good and bad financial situations to help them make smart tax decisions.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

quick tax tip
with art werner
cpe today

in the latest episode of *quick tax tips*, art werner sheds light on the crucial role of proactive tax planning, especially when dealing with individual clients and their form 1040 filings. as werner puts it, “tax planning is about maneuvering the tax code to lighten the load and maybe even look for a silver lining.”

click here for more art werner

for tax professionals, it’s all about understanding every detail on form 1040 and advising clients before tax season hits full swing. too often, clients arrive in february or march with a shoebox full of receipts, leaving tax advisors to prepare returns based merely on past actions. “what you’re giving them is a history lesson,” werner warns. but the real value lies in working with clients ahead of time—offering them the guidance they need to lower their tax burdens when it matters most.

tim brackney: don’t blame private equity. blame the accountants | accounting influencers

the profession’s problems are the profession’s own fault.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

accounting influencers
with rob brown

tim brackney, ceo of a private equity-backed accounting and advisory firm, is challenging the widespread notion that private equity harms the accounting industry.

“private equity is not killing public accounting,” brackney tells rob brown in this episode of accounting influencers. “public accounting was killing public accounting.” read more →