as private equity closes in, firms seek new answers to staffing problems
smart leaders are investing in tech, talent and orderly retirement timing.
by jennifer wilson
the rosenberg national survey of cpa firm statistics
we’ll see positive movement in staffing with more firms investing in outsourcing, offshoring, non-accounting staff added to work streams, increasing starting salaries, providing more support on campus to students and candidates, and other pipeline initiatives. the pace of consolidation and private equity investment will only accelerate, changing the face of the top 100, with firms separating their audit practices .
editor’s note: every year, the 2024 rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:
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- how do you think the next 12 months will unfold? trends? predictions? other thoughts?
- how would you assess the last 12 months? trends? observations? struggles?
more: when staffing falls short, clients get culled | how accounting firms are dealing with retirement | next five years are critical for accounting firms | staffing turnover’s down, but why? | what’s your firm worth? private equity wants to know | the new pipeline: outsourcing and offshoring | is this the last year of accounting’s golden age?
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pe investors will have their hands full, trying to manage by the numbers, and drive change with traditionally change-averse, entrepreneurial partners who didn’t sign up originally to submit to a boss. and i fear that pe firms are overpaying for their equity stakes (and driving firm prices up for acquirers) and that realization will begin to dawn on some of them who realize there might not be a flip in sight.
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