82 search results for crosley

four-part plan to re-ignite revenue growth

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sprout growing on money pile of glass jar banknew times call for new expansion strategies.

by gale crosley

it’s been a long slog, but we finally see the light at the end of the tunnel known as the great recession. both job creation and the gross domestic product are robust. interest rates remain low, and the stock market is showing solid gains.

more by gale crosley: not all fish need audits  |  the 4 new growth engines in today’s marketplace  |  change catches up with auditors  |  the 6 elements to sustainable growth for cpa firms  | jody padar’s new vision for the ‘new accounting’  |  reality check: achieving world-class growth requires real-world intelligence  |  crosley: the new growth evolution  |  expand your vision and expand your business  |  leveraging leadership: a new way of looking at growth  |  are you creating a sustainable firm?  |  don’t confuse marketing with a true growth strategy  |  overcoming four imaginary barriers that limit cpa firm growth  |  how firms unleash the power of diamonds, cash cows and fat cats  |  how smart firms use market research  |  got leads? get real. learn how to qualify big opportunities  |  it’s a new generation in lead generation  |  at the best firms, growth is no accident  |  four keys to success at seiler cpas  |  how accounting firms are re-building their sales pipelines  |  how to get started on ifrs in one easy step  |  [pro member exclusive. log in required.]

video: the three elements of growth strategy  |  defining the new business model  |  the 3 hallmarks of the ‘new accounting’ business

while these bright spots are welcome, i urge firm leaders not to be lured into believing that it’s back to business as usual. the light at the end of the tunnel may look like, well, light. but the market conditions illuminated by that light are substantially different from those of the pre-recession environment.

what’s changed? nearly everything, from an upsurge in globalization to stiffer competition, increased standards and regulations, more specialization and a growing reliance on technology. today, clients can engage cpa firms around the corner or around the globe. just because you’re in the neighborhood doesn’t mean you’re in the running. read more →

not all fish need audits

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fishing lures adobestock_103169363 crop2market segmentation and why you need it.

by gale crosley
crosley+co.

successful cpa firms are typically open to approaches known to yield positive growth. so why are they so reluctant (dare i say impossibly stubborn) when it comes to embracing the concept of market segmentation?it’s often perceived as complex, difficult to understand, and therefore optional. however, it is so fundamental to strategy development that bypassing market segmentation can result in years of wasted effort and disappointing growth results.market segmentation is the foundation of specialization, a natural outgrowth of mature markets like ours. cpa firms no longer have the luxury of being all things to all clients. today’s market conditions require that we hone in on the needs of focused buyer groups with similar attributes. but first, we need to know what those groups are and what they need.
 

it’s a lot like fish. not all fish are the same, and they certainly don’t all need audits. some trout need tax work. bass require business consulting. and flounder, well, they “flounder” and need help with everything!

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outlook 2016: change catches up with auditors

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2016-roundtable-outlook-for-rosenberg-map-commentary-vf-240x219new technology is only part of the movement.

they say “past results are no indication of future performance.” maybe. maybe not. but if anyone should know, it’s our panel of experts, their comments drawn from the new edition of the rosenberg map survey. these are their bullet points and comments, verbatim, looking back at the last 12 months and looking ahead to 2016. – rick telberg, ceo

by gale crosley
crosley company

lessons from 2015:

over the past year, i’ve noticed smaller firms engaged in acquiring firms yet smaller than them. they’ve observed larger firms mastering merger integration, and are now taking the plunge.

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the 6 elements to sustainable growth for cpa firms

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hand holding a rising arrow, representing business growth.

the signs that you’re heading in the right direction.

by gale crosley
crosley+co.

i’ve talked a good deal about sustainable growth lately. and i’m often asked how i know if a firm can achieve it. the answer is to look for the common indicators. it’s relatively easy to know if your firm is growing. but how do you know that the growth you’re experiencing is sustainable? what are the signs that it will last beyond this year?

firms that are consistent performers demonstrate common elements of sustainable growth. those elements are integrated seamlessly in the best firms. here’s what i look for:

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