today's features

what’s your value to your tax clients?

three questions to ask.

by ed mendlowitz
tax season opportunity guide

know your value to your clients. better, understand your business and what you really do and what you add to the client’s life.

more on tax season: are you excited about tax season?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i had a group of gastroenterologists as clients who were going to get into a business of inserting a gastric bubble into people’s stomachs. there were a number of issues to this.
read more →

tax & accounting firms to see more consolidation

illustration of business negotiation with paperwork, puzzle pieces

also: next gen leadership will rise.

by jennifer wilson
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

unless there’s another round of vaccines, we’ll see more covid-19 disruption as colder weather forces more firm activities indoors. more consolidation will happen as more firm leaders feel pressure to move their problems to a larger firm and the megafirms feel more pressure to keep up with the joneses and absorb more.

more: 2024 outlook: ‘specialization is the future’ | remote work will see cuts; pe will trickle down | tech, capital will drive accounting profession growth | ‘great shakeup’ in cpa firms on the way | pe, consolidations to keep impacting accounting profession | soft skills are front and center
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

at some point, perhaps longer than 12 months from now, one or more of the superconsolidators is going to falter. more than likely is some significant service failures as their lack of integration and acculturation drives turnover and a talent shortage beyond what they’re able to rescue. i hope this doesn’t happen, but it feels like some of these firms are facing a perfect storm of financial performance and growth expectations, high client demand, capacity issues and a less unified, disorganized leadership apparatus unable to respond to these challenges.
read more →

five reasons to implement change orders

man and woman looking down at document

plus five steps to follow.

by august j. aquila
price it right: how to value accounting services

accounting firms, like any other professional service providers, may use change orders for several reasons. here are a few key reasons why accounting firms should consider utilizing change orders:

more: why you need progress billing | sixteen marketing activities to try | the four steps of your personal marketing process | how does your firm measure up? | six questions before asking for all the referrals you deserve | five rules for a marketing orientation | ten keys to marketing success
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. scope of work changes: change orders allow accounting firms to document and address any changes in the scope of work requested by their clients. these changes could involve additional services, alterations to existing services, or changes in project timelines. by using change orders, accounting firms can clearly define the new requirements and avoid any misunderstandings or disputes with their clients.

read more →

five keys in compensating new managing partners

man standing, looking down at five giant golden keys

plus five things the other partners should expect from their leader.

by marc rosenberg
the rosenberg practice management library

baby boomer partners are rapidly approaching retirement age, creating a huge demographic shift. one result of this is a dramatic increase in new managing partners at firms.

many firms are skipping a generation and turning the reins over to “younger” partners. firms are also asking their new managing partners to divest themselves of a significant part of their client base to enable them to focus more on managing the firm.

how should the new managing partner be compensated?

  1. consider a fixed term for his/her first term. this provides time to decide if it’s a good fit. we see these terms range from two to five years because it takes that long to fully adjust to the job, tackle major initiatives and develop a style that is compatible with the partner group.
  2. giving up clients is a major risk for the new managing partner. he/she should receive two types of compensation guarantees:
    • while managing partner, the guarantee should be no less than the percentage of total partner income earned in the year prior to assuming the managing partner job and
    • if he/she steps down, the guarantee should be no less than the person’s percentage of total partner income during the last year as managing partner, for three to four years.
  1. the managing partner must be given sufficient authority to do his/her job, and not have to go to the board every time a decision needs to be made. the managing partner must have a major influence on partner compensation and have authority to hold partners accountable, with termination being an ultimate, though not preferred, option.
  2. before too long, the managing partner should not earn less than average income per equity partner.
  3. a factor (though never a 100 percent factor) in setting the managing partner’s compensation should be growth in the top and bottom lines. see below for more factors.

a short list of what partners should expect from their managing partner:

  1. manage and coach partner performance and behavior.
  2. drive profitability.
  3. ensure a high level of practice development and marketing activity by firm personnel.
  4. make the firm a great place to work where people continually advance because of excellence in training and mentoring.
  5. be a champion for the firm’s culture and core values, dealing swiftly with transgressions.

bissett bullet: the tortoise will always beat the hare

today’s bissett bullet: “when times are tough, choose short-term lifestyle changes over sacrificing long-term investments.”

by martin bissett

the temptation will always be to cash in an investment in order to enjoy the spoils of your previous discipline and maintain the lifestyle to which you have become accustomed. before you sacrifice your future with no guarantee that you’ll ever catch up on that lost income, have you considered cutting back?

play the long game for your future. run a budget at home and in your business that ensures that you spend less than you earn and that allows you to invest even when times are hard. stay the course slowly but surely and resist the urge to keep up with the joneses.

today’s to-do:

where could you cut back if you had to in order to avoid sacrificing an investment you’ve worked hard toward? make a list of unnecessary outgoings that could be canceled in the event of a reduction in income.

see more bissett bullets here

read more →

give to receive, and eight more ways to boost sales

confident businesswoman handing man a business card in networking session

these tips work for referrals, too.

by sandi leyva
the complete guide to marketing for tax & accounting firms

networking is an essential part of building your business.

whether you network locally, nationally or internationally, there are some tips that are common to all businesses:

more: five ways to target the low-hanging fruit | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals? | generative ai: should you avoid it or adopt it? | want better clients? here’s how | get your name in the news
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

1. be crystal clear about what you do and how people can use you. also know exactly who your ideal client is in case you’re asked. if you don’t do this, you’ll leave people scratching their heads about you and they won’t know how to connect with you even if they want to.
read more →

2024 outlook: ‘specialization is the future’

man holding pen touching the word "specialization" floating in air with symbols

audit troubles meet staffing shortages; uh-oh.

by carrie steffen
the rosenberg map survey

editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?

there are a couple of interesting stories on the horizon. first is the public company accounting oversight board’s crackdown on audit deficiencies and how that will play out vs. a push to ease some of the requirements to become a cpa.

more: remote work will see cuts; pe will trickle down | three ways firms can succeed in 2024 | new energy comes from new ways of doing business | ai for accounting automation will be significant | a 40-hour workweek is feasible | it’s time for a new business model
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

with a perception of the quality of audits declining and the number of cpa candidates dropping, how will the profession reconcile the pressure to improve quality with fewer people to do the work and the proposed solution of lowering the threshold to become a cpa?
read more →

accountants cozy up to clients with cas

bar chartsurvey respondents tell us what their clients want from cas that they don’t get from other services.

by 卡塔尔世界杯常规比赛时间 research

accountants are using client accounting services (cas) to get closer to their clients, according to early results from the 卡塔尔世界杯常规比赛时间 outlook 2024: emerging issues, opportunities and trends survey.

more: accountants torn over 2024 economy, offer advice | accountants bullish on income | cpas culling clients for better work-life balance | are you offering the right services? | which niche’s the best niche? | 42% of accountants turn away work over staff shortages
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the survey doesn’t exactly ask about cas leading to a closer relationship with clients, but responses to various questions indicate just such a result.
read more →

best practices for source doc permissions and handling

woman wearing glasses typing on laptop in front of wall of windows

four steps to asserting control.

by penny breslin
it’s not just the numbers

permissions are key. in our company only three people have a connection to their local c drive from our managed server. also, we can track who is logged in, from where, how long and what they accessed.

more: sixteen guidelines for naming conventions | revisit your back office support procedures | federated search: what it is, why it matters | accounting tech tools to minimize your pain | do your apps play well with others? | it’s ok to have favorite clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if documents are in our cloud storage, the permissions to download them can be turned off. viewing is done from within the document storage app. nothing is perfect. they can still take a screenshot but we attempt to keep things as closed as possible while still allowing for work and efficiency.
read more →

two steps toward mastering selling

two women shaking hands across a table

it’s a new skill. you have to practice.

by martin bissett
business development on a budget

if winning new clients is simply a matter of being yourself, why is selling so difficult for accountants? well, it’s a combination of several factors, but there are two main reasons.

more: rate your personal purpose | nine checkpoints before every prospect meeting | three questions about conversion | six keys to turning prospects into clients | don’t overlook internal communication | why firm culture matters for partners | competence is step one of seven
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first, accountants have not traditionally been required to sell. maybe your practice has grown by referral – business has come to you and you haven’t had to do much to win that business. unfortunately, however, business doesn’t always walk through the door; you don’t know how often it will, or what caliber it will be when it does.
read more →

is your client’s wealth truly protected?

man holding umbrella while standing in stormy ocean

many policies are too small. here’s another option.

by anthony glomski

no matter where your client grew up or how they accumulated their wealth, they can be a target for a host of unscrupulous people. many affluent investors, including entrepreneurs, are worried about keeping their assets safe from potential creditors, litigants, children’s spouses, ex-spouses, and disgruntled former employees and partners. they also want to protect their assets from catastrophic losses that could cripple them financially. as a cpa, you have an important role here.

more: eight questions for estate planning | check tax effects before liquifying | why you should function as a fiduciary | your entrepreneurs need advice, but which kind? | how to implement collaborative wealth management
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

wealth protection involves strategies you can use to ensure that your wealth is not unjustly taken from you by potential creditors, litigants, ex-spouses and children’s spouses. wealth protection is also designed to protect you against catastrophic loss. identity theft is another emerging threat to wealth protection that should be addressed carefully with your clients.
read more →

empower staff to make mistakes (safely)

older man and younger man having meeting at desk

think of it as teaching judgment.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: recently a colleague asked me: “how do you teach judgment?” and before i could respond, he answered it himself with “you can’t teach judgment!”

more: 47 types of business valuation to provide | referral fee? forget it | how much is your tax practice worth? | merge in lower-priced work without losing out
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

response: everyone working for you has and uses judgment – they have homes, families, organizations they belong to and they manage their career. each of these requires their exercising judgment many times a day. they all have judgment.
read more →

seven things you must know about ai

be serious, not amused.

by hitendra patil
rise of the aiccountants

unless you live under a stone, you would have heard about all the craze chatgpt has created recently. and most likely, you, too, are amused by it.

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

an artificial intelligence-powered tool, it is one of the first that allowed people to directly interact with ai in a familiar way how we use chat functions on mobile phones and websites. this ease of access and usage gave it a huge fan following. moreover, it triggered a tsunami of new ai tools emerging all over the internet.
read more →