bill reeb: new rules for the covid era

steven sacks explores how the coronavirus crisis is exposing all the bad habits of bad management.

with steven sacks
the new fundamentals

cpa firms are ill-prepared for the new era of virtual, work-from-home partners and staff, according to bill reeb, a leading cpa firm practice consultant, in this conversation with 卡塔尔世界杯常规比赛时间 contributor steven sacks.

more covid conversations:  when covid ‘got real,’ with gabby luoma’ the covid outlook with darren root and joel hughes: a long, slow climb back to recovery | steven sacks: covid crisis management | jean caragher: how to fight ‘fear’ and ‘insecurity’ | sarah dobek: learning how to operate in the new normal | august aquila: what comes next? | jody grunden: covid and client communications | andrew argue: on a mission | martin bissett: covid slams u.k. accountants, too | bill reeb: separating the winners and losers |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

management at all levels will need to adapt, reeb says, requiring new processes and procedures.  but more than anything, it requires new metrics of productivity. and, most of all, new habits.

or, listen to the podcast:

after a painful, wrenching re-positioning, reeb says, firms will emerge stronger, more agile, and more profitable than they were before.

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why we risk change

two men training in tae kwon do at gymfrom martial arts to business: 5 steps of evolution.

by bill reeb

john, my instructor, teaches us that there is a hierarchy to learning martial arts.

more: work ‘better,’ not ‘harder’ | why your to-do list isn’t getting done | appreciate the joy that comes from work | covid crisis requires new mindsets | 3 early warning signals for overachievers | how overachievers can get ‘unstuck’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first you learn techniques, like punching and kicking. as you gain confidence in your technique, you can jump to a higher level and incorporate interval into your self-defense toolkit.
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when covid ‘got real’

tax season turns into ‘advisory season,’ and a whole new niche is born.

^ click to play

by 卡塔尔世界杯常规比赛时间 research

gabrielle luoma, long one of the profession’s leading innovators, says the future under covid-19 belongs to the quick and the smart, in this exclusive video interview with 卡塔尔世界杯常规比赛时间. firms will need to deploy new services to attract new clients who may have not realized that they needed a firm like yours but now do.

more covid conversations: the covid outlook with darren root and joel hughes: a long, slow climb back to recovery | steven sacks: covid crisis management | jean caragher: how to fight ‘fear’ and ‘insecurity’ | sarah dobek: learning how to operate in the new normal | august aquila: what comes next? | jody grunden: covid and client communications | andrew argue: on a mission | martin bissett: covid slams u.k. accountants, too | bill reeb: separating the winners and losers |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

^ play or download the podcast version

in this conversation, luoma talks about what’s going on in the business, what’s going on with tax season, and what the future holds for cpa firms and the clients of cpa firms.

speaking from her base in tucson, ariz., the ceo of mod ventures is bringing some of her dna to regional powerhouse beach fleischman through a joint venture.

we started by asking about “when it got real?”

she responds, “we truly are affected by the whole world. we have clients in new york. things changed for them rather quickly. and when they started changing, we started realizing, ‘oh, my goodness, we’re going to have to really buckle down.’ in arizona, we started seeing shutdowns mid-march. that’s when things really got real for us because then we started seeing that the businesses that we work with on a regular basis – we’re outsourced accounting, so we work with clients weekly, – we knew that we could be in trouble. we started working really hard on transitioning, and seeing what we needed to do to help our clients quickly.”

for pro members-only: get the transcript:

[pro member bonus]
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work ‘better,’ not ‘harder’

man working hard at office deskthis extends to how you use and train your people.

by bill reeb

overachievers typically don’t have a problem working hard, but they often have a problem working “better.” so let’s focus on learning how to work better.

more: why your to-do list isn’t getting done | learn to embrace failure | what would make you happy? | covid-19 crisis requires new mindsets | 3 early warning signals for overachievers | how overachievers can get ‘unstuck’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

regarding any technique, know that by remaining open to learning while doing the work (letting go of what you think you know), that is where you will find the “wisdom in the work,” which can bubble up into profound thoughts and ideas that can help you work better.
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why your to-do list isn’t getting done

businessman in dark gray suit raise his hand in action of stop and word "stop" on his red palmwhat to stop doing may be more important than what to do.

by bill reeb

much of your focus is naturally on “what can i do today to move me one step closer to whatever i am trying to achieve?”

more: learn to embrace failure | what a pro knows | appreciate the joy that comes from work | what would make you happy? | don’t let opportunities become detours | covid crisis requires new mindsets | do you have a goal or just a speed? | what are you giving priority? | 3 early warning signals for overachievers | learn more by letting go | don’t let others block your path | how overachievers can get ‘unstuck’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while “doing the work” really seems to be about actions you should take, often it is just as much – if not more – about what actions to stop.

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learn to embrace failure

coats hanging on wall hooksit often comes when we tackle new work.

by bill reeb

the learning process is often frustrating. so why is it so difficult to learn new things?

more: what a pro knows | appreciate the joy that comes from work | covid-19 crisis requires new mindsets | 3 early warning signals for overachievers | how overachievers can get ‘unstuck’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

one answer is that we don’t have “hooks” for what we don’t know (neither the mental acuity nor the physical skills). an example of this is found anytime businesses train their employees.
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what a pro knows

golf club by tee at tee box, looking downhill at holewhy brutal realism is the only true path to achievement.

by bill reeb

during golf season, i like to hit practice balls at the driving range.

more: appreciate the joy that comes from work | what would make you happy? | don’t let opportunities become detours | covid crisis requires new mindsets | do you have a goal or just a speed? | what are you giving priority? | 3 early warning signals for overachievers | learn more by letting go | don’t let others block your path | how overachievers can get ‘unstuck’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i also like to take lessons with my golf professional – mostly playing lessons as opposed to ball striking lessons, because just hitting the ball is far less of a problem than the lapse of synapses striking properly in my brain.

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appreciate the joy that comes from work

climber standing atop mountain with another in distancestop wishing your life away.

by bill reeb

we spend about 99.7 percent (statistic totally fabricated but the phrase “vast majority” would certainly apply) of our time en route to some objective. if you can find happiness, serenity or a feeling of success only when you arrive at your intended destinations, then you are destined to be unhappy or feeling unsuccessful almost all of the time.

more: what would make you happy? | don’t let opportunities become detours | covid crisis requires new mindsets | do you have a goal or just a speed? | what are you giving priority? | 3 early warning signals for overachievers | learn more by letting go | don’t let others block your path | how overachievers can get ‘unstuck’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i remember my wife and i vacationing in puerto rico many years ago. we decided to go to the el yunque national forest reserve and walk up to the top of one of the el yunque mountains. given that we like to hike, this was not a difficult climb because it was only about five miles roundtrip on a paved path.
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