82 search results for crosley

sustainable innovation: how to pull it off

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young woman acrobat performingsounds good. but what actually is it, and how do you do it?

by gale crosley

everybody’s talking about innovation these days.

more crosley: think growth, not marketing | channels, not referrals | technology will solve labor shortages | the three elements of growth strategy
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the “i” word may be overused, but when it comes to growing your firm, i’m an unapologetic believer in the power of innovation. this is especially important for mature service lines.
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think growth, not marketing

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man and woman chatting over a cup of coffee inside a cafe or restaurantadd product management skills to the mix.

by gale crosley

the next time you’re in a starbucks, conduct an informal survey of the millennials sitting and sipping around you. ask their college major, or the field they’re working in currently.

more crosley: channels, not referrals   |  technology will solve labor shortages  |  four-part plan to re-ignite revenue growth  |  not all fish need audits  |  the three elements of growth strategy  |  defining the new business model  |  the new growth evolution  |  at the best firms, growth is no accident

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i’d wager that in the time it takes you to order and consume a grande iced coffee or chai latte, you’ll have identified at least three people whose answer included the word “marketing.”

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growth strategies: think channels, not referrals

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just as cpas apply rigorous discipline to deliver services, so too can firms achieve growth.

by gale crosley
crosley co.

you know the services your firm has to offer and you know who your target buyer is. in order to drive growth you need to align these elements in an act of strategic matchmaking. if you’ve been relying on referrals as a way to achieve this you’re operating with about one-and-a-half hands tied behind your back.

more crosley: survey: technology will solve labor shortages  |  four-part plan to re-ignite revenue growth  |  not all fish need audits  |  the 4 new growth engines in today’s marketplace  |  change catches up with auditors  |  the 6 elements to sustainable growth for cpa firms  | jody padar’s new vision for the ‘new accounting’  |  reality check: achieving world-class growth requires real-world intelligence  |  crosley: the new growth evolution  |  expand your vision and expand your business  |  leveraging leadership: a new way of looking at growth  |  are you creating a sustainable firm?  |

video: the three elements of growth strategy  |  defining the new business model  |  the 3 hallmarks of the ‘new accounting’ business

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the required firepower cannot be unleashed by occasional meetings and introductions. instead you need to energize your efforts by cultivating focused channels of distribution. this will take your efforts from tactical to strategic and lead to a more powerful growth experience.

a distribution channel is the way you find your buyers and they find you in large numbers. distribution channels are the individuals, businesses, organizations, websites, events, publications and places your buyers prefer. the possibilities are limited only by your knowledge of your prospective buyers and your ability to seek them out. the best channels are those your competitors have never considered. read more →

survey: technology will solve labor shortages

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business backgroundinternational networks continue their boom.

by gale crosley, crosley company
the rosenberg map survey

in the past year and a half, major trends have taken form.

more from the survey: new leaders promoting positive changes | accounting profession demands swift change | next-gen leaders getting restless | accountability, equity, compensation are concerns
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in audit, data analytics and continuous auditing concepts are starting to be widely discussed. the big four are investing in cutting-edge audit approaches, and these technologies will significantly change what auditors do in the future.
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what happened to the relevancy of the cpa profession?

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college students listening to lecture17 ways to make accounting careers relevant to staff.

by marc rosenberg
on staffing

the business graveyard is littered with major organizations that missed the boat by failing to see cataclysmic game-changers happening right before their eyes.

more on staffing: staffing: what cpa firms are learning the hard way
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  • ice companies failed to get into refrigeration because they saw themselves in the ice business.
  • railroads missed out on autos and aerospace because they didn’t see themselves in the transportation business.
  • a ceo of digital equipment corporation (dec) said he couldn’t imagine why people would want a computer in their own house.
  • it took the wright brothers five years to get the u.s. government to even talk to them about their invention.

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