3 steps to using social media to increase your search rankings

portrait of senior businessman in office using tabletplus sample posts.

by sandi leyva

there are two main reasons to be active in social media.

more small firm growth strategies: clients need advisory services more than they know | 5 fast, easy ways to turn annual clients into year-round clients | how to teach financial literacy | how to keep current | best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

one is to build your reputation as a professional so that your business is visible to prospects who need your services. the other main reason, which is often overlooked, is to increase your website’s search rankings. let’s explore this second reason.
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surviving busy season: 10 tips for more energy

businessman listening to music in officefeel free to keep them going year round, of course.

by sandi leyva
the accountant’s accelerator

is keeping a high energy level a challenge for you?

more small firm growth strategies: how to teach financial literacy | why businesses offer subscriptions | your time has no inherent value | four tools for a millionaire mindset | reconnect with your why | 3 ways to work less and earn more | how to find hidden money for your clients | how small firms can use value pricing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are a few tips to revitalize your personal energy. some of these are very simple, so simple you may think they won’t do anything for you.
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how to teach financial literacy

woman watching what man is doing on laptop in officehelp your clients and maybe learn about your business as well.

by sandi leyva and michelle long

here is how to make more from working less: offering financial literacy and financial services to your clients. they need this so much.

more small firm growth strategies: why businesses offer subscriptions | welcome to the subscription economy | ed kless: what is strategic pricing? | marketing vs. sales and how to plunge in | 5 steps to get clients to say ‘yes’ to cloud applications  | when you should answer questions for free | when to turn over client data files | the dreaded ‘quick question’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we’re going to talk about two ways to avoid so we don’t turn off our clients about this. it’s easy to turn off our clients and easy for our clients to get blocked. so we’re going to talk about turning off some blocks.
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why next-gen firms embrace subscription billing plans

sabhlok

zoho president explains the “freemium upsell.”

pricing strategies that work
join the survey. get the answers.

 

by sandi leyva and michelle long

let’s take a look at some pricing strategies for the subscription economy.

more small firm growth strategies: welcome to the subscription economy | ed kless on factors affecting price sensitivity | how to keep current | best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there are a number of things that businesses can do related to subscription models, in particular around their pricing strategies. we have the freemium and upsell model, multiple additions, pay as you go, tiered or volume-based pricing and bundling. i’ve got some examples of each one of these. i’d be fairly surprised if we haven’t run across these already as consumers.

our guest for this discussion about subscription-based models is raj sabhlok, president of zoho corp., in his own words…

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welcome to the subscription economy

laptop with "sign up" on screenwhat it is and why it’s popular.

by sandi leyva and michelle long
acceleratorlibrary.com

we’re going to be speaking about subscription economy, which is new to a lot of us.

more small firm growth strategies: ed kless on factors affecting price sensitivity | your time has no inherent value | four tools for a millionaire mindset | reconnect with your why | use payroll to grow client retention | 3 ways to work less and earn more | what to do when a client doesn’t pay | how to handle price sensitivity | how to find hidden money for your clients | how small firms can use value pricing | 3 killer lead generation channels | need more business? focus on referrals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

our guest for this discussion about subscription-based models is raj sabhlok, president of zoho corp.
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five emerging trends for today’s savvy accountant

what are your new year’s resolutions?

by sandi leyva

as accountants, our daily work is full of to-the-penny details that keep us focused on transactions, charts, data, and numbers all day long.  we have to be good at the details to be in our industry.  but we also need to be able to move from the trees to the forest and see the big picture. 

more:  why offering packages can catapult your revenue  |  four tools for a millionaire mindset  |  pssst, want out of compliance?    |  when to turn over client data files  |   5 quick steps to getting organized

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s such an exciting time to be an accountant.  not only are they making cool movies about us, we are seeing so many exciting and productive changes that we can benefit from.  here are some sweeping trends and how to measure how your firm stacks up.  read more →

ed kless on factors affecting price sensitivity

head shot of ed kless
kless

parsing substitute, expenditure, fairness and other effects.

by sandi leyva and michelle long
with ed kless, senior director of partner development and strategy at the sage group
acceleratorlibrary.com

many of you offer a fixed price on many occasions, which is fantastic.

more small firm growth strategies: your time has no inherent value | what is strategic pricing? | marketing vs. sales and how to plunge in | 5 steps to get clients to say ‘yes’ to cloud applications | when you should answer questions for free | when to turn over client data files | how to handle referrals – and how not to | 3 ways to raise your prices
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

what you’re doing now is maybe just fixed pricing and not value pricing, and the key here is we’re going to make this jump now. now that you made the leap to fixed price it is a very easy jump to value pricing. i’ll quickly describe the difference for those of you who might not have fully fleshed this out in your mind.
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