30 things dumb firms do

businessman with his head on backwardstop consultants list the stupid stuff.

by rick telberg
the rosenberg survey

in the wealth of information in the 2018 rosenberg survey, the leading national compendium of financial and operating statistics for cpa firms, a host of consultants points out some of the things they see cpa firms doing right and wrong.

also: 29 things smart firms do
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here are some of the wrongs. read more →

price it right

. accounting marketing hall of fame legend august aquila talks about price it right: how to value accounting services. click to download free pdf preview   see more august aquila

gross profit in a professional services firm: opening a dialogue

plus specific ways to improve in services, marketing, sales, delivery and support.

by august j. aquila
price it right

accounting firms focus on top-line revenue or net profit. but are they focusing on what really matters?

more: tomorrow’s leader in 9 bullet points | checklist: 18 essential steps to effective billing | how to get partners to accept a new pricing philosophy | 12 pricing factors beyond cost | 13 questions about providing value | how to shift from production to marketing orientation
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profitable businesses involve more than just selling more products and services to increase revenues. there is an old joke in the retail business: a salesperson tells the manager that they are losing $1 on every shirt they sell. the manager says, “don’t worry, we can make it up in volume.”
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