today's features
featured video

august aquila: when marketing drives profit | gear up for growth

“every client interaction is a marketing opportunity.”

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

marketing has evolved from a client acquisition tool to a vital part of a firm’s overall strategy. “when we first started marketing firms, it was all about bringing in the client and not worrying about anything else,” says august aquila of aquila global advisors and author of the new 卡塔尔世界杯常规比赛时间 practice manual, “max: maximize productivity, profitability and client retention”

sample aquila’s newly released “max: maximize productivity, profitability and client retention” | buy now | learn more | more august aquila

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth every friday here | more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

“marketing today should be so integrated into a firm that it can help the firm increase its enterprise value by making the firm more valuable if you decide to sell,” he says. marketing activities, such as pricing strategies and enhancing client experiences, are essential for firms to differentiate and stay competitive.

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2022年世界杯抽签

we’re honored. thank you

“卡塔尔世界杯常规比赛时间 is a key source of insights, data and actionable intelligence for hundreds of thousands of accountants around the world… a major platform for thought leaders to share bold insights, innovative ideas and, not infrequently, audacious challenges to the status quo in the profession.” – accounting today

by 卡塔尔世界杯常规比赛时间 research

the much-watched accounting today ranking of the “top 100 most influential people” lists 49 members of the 卡塔尔世界杯常规比赛时间 community – authors, contributors, advisors, and commenters – among the elite 100, including founder and ceo rick telberg.

“thank you to accounting today for the recognition. we’re honored,” telberg says. “but, most of all, thank you to the 卡塔尔世界杯常规比赛时间 community, who make it all possible and to whom we gratefully dedicate this distinction.”

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outlook & analysis

cfos see ai as top risk and opportunity

pie chart

are you working on a policy yet? half your peers are.

by 卡塔尔世界杯常规比赛时间 research

if you’re in business – anywhere from accounting to manufacturing to retailing – you’d better buckle up because next year isn’t going to be like this year, let alone the year before.

more: does accounting belong in stem? | accounting arc | artificial intelligence may already be plateauing | regulation, geopolitical instability spark concern | ten ways to manage price increases | survey says 57% of firms are raising prices next year | how will private equity impact accounting careers? | eleven questions about kids, wealth and the family business | twelve years and out: seasoned accountants join the exodus | how accounting firms are handling the staff shortage | gen ai in accounting: epic transformation, or overheated hype? | survey shows big opportunities in small business | salary guides for accountants vary widely: whom do you believe? | are you earning what you deserve?
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the bdo 2024 cfo outlook survey uncovered a startling change that occurred this year. early in 2023, 71 percent of middle-market cfos said supply chain disruption was their primary risk, economic volatility running a close second and geopolitical disruption a close third.

but artificial intelligence never made the top five. in fact, it isn’t even mentioned in that survey. not once.

but 2023 was long, long ago.
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2022年世界杯抽签

bissett bullet: increase the value to increase the price

today’s bissett bullet: “build up the strength of your offer first before you talk about what it will cost.”

by martin bissett

have you ever listened to someone talk you through something that sounds incredible but the more they talk, the more you can feel the cost rising until you almost don’t want to ask for the price? talk your client through the impact of your work on their business and build an expectation that the number that’s coming is going to be far bigger than it actually is. that way, it is a comfort to them when the cost presented is lower than they expected.

today’s to-do:

look at your next proposal. how can you use the impact of your work to suggest a higher price than you end up quoting? practice your delivery before the next meeting with them.

see more bissett bullets here

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featured video

art werner: navigating business structure decisions amid tax law changes | quick tax tip

upcoming tax law adjustments could significantly impact clients’ business structure decisions.

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quick tax tip
with art werner
cpe today

we are anticipating changes to tax laws that could significantly impact clients, either positively or negatively, depending on the structure of their businesses.

click here for more art werner

one major consideration is the type of business entity the client operates. the options include sole proprietorships, partnerships, and corporations. within corporations, there are further distinctions: c corporations or those that have made an s election.

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pricing, fees & billing rates

seven steps to determining your price

businesswoman using calculator while reviewing something on laptop screen

plus four things to learn about each prospective client.

by jody padar
radical pricing – by the radical cpa

how much would you pay for a bottle of water in the checkout line of a grocery store? maybe $2 or $3, right? you know it costs more per unit than buying a case of water, but at that moment it’s worth it even though it’s the same bottle of water. now, let’s assume you just made the long trek back to your hotel room in las vegas. they have the same bottle of water sitting there for $10. you’re thirsty and don’t want to walk to find a store, so you pay $10 for that bottle conveniently located in your room. the water isn’t different, but the value at that moment in time is subjective.

more: using change orders with scope | who needs to understand scope? | determining a price … and when to change it | perfecting the client needs assessment | create more meaningful kpis | five reasons to ditch timesheets for good | six steps to creating a standardized practice | value pricing requires defining your clients | stop selling time | three critical factors drive the value pricing trend | stop looking for talent that does not exist
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

when we think about price, we really need to think about worth. what actually are you bringing to the table? lots of training. many years of experience. vision into similar businesses. it took you years to get here; don’t sell an answer to a question the client asks for the three minutes it took to answer.
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accounting arc

does accounting belong in stem? | accounting arc

accounting experts debate stem designation and its implications for the accounting field. 

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more arc: analysis, reaction, comedy

accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation

as accounting evolves into a technology-driven profession, a question looms: does accounting qualify as a stem (science, technology, engineering, and math) field? on the latest episode of accounting arc, thought leaders hosts liz mason, cpa; byron patrick, cpa.citp, cgma; and donny shimamoto, cpa.citp, cgma, tackle this provocative question. 

more accounting arc: rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics eduction | bailey lenart: from ledger sheets to transformational change | election tax plans: what cpas need to know | leadership for the future: stakeholders, sustainability, and strategic vision |

“stem is about applying rules-based knowledge in real-world scenarios,” explains mason, ceo of high rock accounting. “accounting fits because we apply principles and make ethical decisions just like other stem professions.” 

but not everyone agrees with mason.

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outlook & analysis

people development still a concern

five young business people at work in an office setting.

who wants to be partner? anyone? hello?

by kristen rampe
the rosenberg national survey of cpa firm statistics

i anticipate more interest in exploring artificial intelligence and offshoring for small to midsized firms. as new use cases and case studies of success come online, late adopters will start to dabble in these important developments.

editor’s note: every year, the 2024 rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:

    • how do you think the next 12 months will unfold? trends? predictions? other thoughts?
    • how would you assess the last 12 months? trends? observations? struggles?

more: focus on intentional growth | accounting firms upshift to corporate model | growth and complacency must concern accounting firms this year | the future of fees | how accounting firms are dealing with retirement
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strong local and regional firms will continue to thrive, though they will face the continued pressure of offers from cpa firm buyers and private equity. many fiercely independent firms will continue on their own path. of those, plenty will remain successful, but not all, and depending on where the hearts, minds and financial goals of the owners are, they might find interest in entertaining these offers.
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advisory & consulting

introducing you to a fulfilling return on relationships

henry
 rory henry, a behavioral financial advisor, is the director at arrowroot family office and co-founder of afo wealth management forward. he has created a program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practice.

clients don’t just want answers, they want empathy.

by rory henry
the holistic guide to wealth management

in his iconic work, “meditationes sacrae” (1597), sir francis bacon wrote that “knowledge itself is power.” many scholars believe bacon wanted to further the idea that having and sharing knowledge is the cornerstone of reputation and influence – and therefore power. all achievements emanate from this philosophy.

more: rory henry upends the traditional accounting firm | why now is the time for cpas to embrace wealth management
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but in many areas such as business, finance, sports and the military, knowledge can be a competitive advantage. therefore, many are reluctant to share their knowledge with others.
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outlook & analysis

opportunity awaits incoming aicpa ceo

some cpas don’t necessarily support the aicpa or believe it supports them.

by seth fineberg
at large

the accounting profession has long been divided about the usefulness and importance of the aicpa. however, with the first regime change in 30 years, incoming aicpa ceo mark koziel will take the helm and have an opportunity to embrace change and bridge some gaps.

more fineberg: where intuit is at with accountants | history could help accountant-vendor relations | accounting needs a ‘rethink’ not a ‘rebrand’ | big change comes with deep reflection | three ways to raise the bar for your business
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

moreover, it concerns the leadership and direction this industry body can potentially bring. the word “potential” is used because there is potential in this profession, both for the aicpa and accounting in general.

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audit & assurance

meet your client all year, not just during audit

businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women present

will there be more work? most likely.

by alan anderson, cpa
transforming audit for the future

when you’re a client-serving firm, the service doesn’t end with delivery of the financial statement audit. client service should be perceived as a continuous, ongoing process that is supported by the culture with accountability measures. client service is a relationship that is developed by habit.

more: give your audit teams tasks that increase business acumen | are you using the right business model? | empower your team by dumping c and d clients | eleven types of audit clients and which to fire | don’t take on audits in an industry you don’t understand | how ‘business expert cpas’ get their own business wrong | exceptional audit client service demands effective communication | five ways to prevent audit bottlenecks
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

cpa firms tend to get bogged down in the work, so i developed a process for developing those relationships. i would sit down with the team and tell the senior accountant and the manager that they needed to meet at least quarterly with their counterpart at the client. the senior would meet with the controller. the manager would meet with the cfo. my responsibility would be to meet with the ceo or the business owner. these meetings could be phone calls but at least one of those meetings would be for lunch. if they desired, the senior and manager could have a joint lunch meeting with the controller and the cfo.
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listicle

ten tips for boosting morale | listicle

//www.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

good morale at the office keeps people happy and glad they work there. they work better, and they are more willing to put in extra effort when needed. that morale is born of a positive, supportive work environment that accommodates the special demand of a cpa office.

more listicles here

here are 10 ideas to boost morale:

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webinars & special events

right-sizing the audit, with alan anderson

tuesday, dec. 17, 2024, 12 noon pm et

register here | learn more

join alan anderson, founder and president of account-ability plus and author of “transforming audit for the future,” for a dynamic session on how to make the audit fun and profitable again.

too many firms approach audit planning as a saly afterthought. but that’s a mistake.

in this session, anderson reveals the secret to right-sizing the audit. he teaches a planning methodology that ensures successful audits every time. the process creates a better work experience for staff, assists in providing more value for clients, and ensures that the financials are issued on time.

read more →