卡塔尔世界杯常规比赛时间

today's features

how life cycle changes your marketing

startups have different needs than mature businesses, so the messaging must be different.

by august j. aquila
price it right: how to value accounting services

the business life cycle refers to the stages that a business goes through from its inception to its eventual closure or exit. each stage presents unique challenges and opportunities, and it is essential for accounting firms to adapt their marketing strategies accordingly.

more: eleven possible pitfalls of mergers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans | four ways to prepare for new business development
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here are some marketing strategies that can be effective during different stages of the business life cycle. take a fresh look at your existing clients, and sort them according to their business life cycle: startup stage, growth stage, mature stage and transitional/decline. you want to make sure that as your clients go through these different cycles, your marketing messages and services change and address the right business concern.
read more →

podcast

steve yoss, quick tech talk: ai, automation, and the pipeline

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quick tech talk
with steve yoss
cpe today

a major risk facing the profession, whether you’re in tax accounting, or you’re in general accounting, audit assurance government, or really any aspect of financial reporting and in work is the fact that, overall, the profession is shrinking. if we look at 2024, there are fewer accountants this year than last. and there’ll be fewer accountants next year than there are this year.

click here for more steve yoss

so many of our colleagues have had great careers but are aging out and retiring. unfortunately, not enough younger people are choosing to become financial professionals in any category, whether doing tax returns, general bookkeeping, assurance work, etc. tools like automation and ai are necessary to bridge the gap and continue to service our clients and organizations unless we can find a way to get more people engaged in the profession. we’re going to need to lean on technology to be able to bridge the gap and to be able to continue to get the same amount of work done.

accounting arc

unraveling the collapse of silicon valley bank | accounting arc

delving into financial disarray and what contributes to the shutdown of community banking institutions

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accounting arc
with donny shimamoto, liz mason, and byron patrick
center for accounting transformation

in the labyrinth of financial intricacies, the collapse of a bank sends shockwaves through the economic landscape, leaving stakeholders scrambling for answers. in this episode, “accounting arc: unraveling the collapse of silicon valley bank” dissects the demise of silicon valley bank to unravel the intricate web of factors that precipitated its downfall.

more: harper & co. cpas: the perspective of a non-accountant is imperative | menlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |

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hosted by seasoned financial experts, this accounting arc episode, featuring terry sherrill, cpa, a managing director with tps thayer in sugar land, texas, dives deep into the underlying causes of bank collapses while offering invaluable insights for cpas, auditors, and financial professionals to fortify against such catastrophes.

2022年世界杯抽签

meet steve yoss: quick tech talk

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quick tech talk
with steve yoss
cpe today

my life is really kind of split right down the middle.

i spend about half my life writing, talking, teaching, and researching technology. i’ve published and written over a hundred courses for financial professionals on how to leverage and utilize technology effectively and efficiently in your personal lives and in your organizations. i really try to help find ways that you can use this tech to help you save time, to get more work done, to make your life easier, reduce your risk of data breaches and security issues, uh, and more.

click here for more steve yoss

outside of my work as a speaker and author, i also work as a software developer. i come from an accounting background with my father being a cpa and growing up in the profession. but my love and passion has always been with technology. i got my first computer when i was seven years old. it was an ibm 386 running dos, and it was an incredible time in my life. i fell in love from that very moment and created my life’s work of really trying to learn and utilize technology the best way i can.

and throughout my life, i’ve explored that countless times. now i work in the other half of my life as a software developer, leading a very talented team of developers and engineers to build software solutions – typically in the accounting space or enterprise resource planning space – for niche industries to help them find technology, to make their operations more effective and efficient. ultimately, everything i do has a common thread of tech and accounting.

it’s something i love to my very core, and i’m excited to share with you some of the things i’ve found that have worked for myself and for my clients, to, hopefully, give you the knowledge and wisdom to make good and effective decisions down the road for yourself, for your family, and for your organizations.

pro member exclusive

three steps to becoming a millionaire

dump “nonprofit” tasks and focus on the high-value ones.

by sandi leyva
the complete guide to marketing for tax & accounting firms

let’s do the math. to earn a million dollars in a year, you have to bring in $83,333 per month. assuming you bill hourly and work for the standard 1,000 billable hours per year, you need to charge $1,000 per hour. if you want to make $5 million in one year, you will need to charge $5,000 per hour.

more: five business development mistakes to avoid | twelve ways your business card can hurt you | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing | how to weather any economic storm | ten ways to have more energy this tax season | seven steps to keeping your clients forever | give to receive, and eight more ways to boost sales | five things that clients don’t know about accountants | five ways to wow your clients | how to fight feeling overwhelmed | you’re missing 60% of your revenue | make the most of cpe conferences
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here’s some breaking news: you won’t get there doing tasks that are worth $10 per hour. even if we drop a zero and aim for six figures in a year, you won’t get there doing $10-per-hour tasks either. at six figures, you’re worth $100 per hour.

the difference between poor people and rich people is simple: one values the scarcity of their time and uses every minute wisely, and the other doesn’t.
read more →

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bissett bullet: your greatest successes

today’s bissett bullet: “the most powerful marketing weapon you have in the fight against the competition is the stories of clients you’ve helped in the past.”

by martin bissett

client success stories are one of the best ways to interest potential future clients. are yours clearly documented as a part of your marketing literature? if not, why not?

today’s to-do:

reflect on some of the best outcomes you’ve achieved for your clients. what service did you deliver? what was the outcome and what savings were created for the client? write this into a case study to share with potential future clients.

see more bissett bullets here

pricing, fees & billing rates

why pricing is so disruptive

kick familiar to the curb and get paid what you’re worth.

by jody padar
radical pricing – by the radical cpa

the familiar is always more comfortable than something new. shifting your pricing model is bound to be disruptive because the billable hour is what we know and have always known. it is the default billing model of every new firm. it’s comfortable, familiar, embedded in our dna and seems like the easiest billing solution.

more: the radical pricing model: start with $25k | three critical factors drive the value pricing trend | accounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
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certainly, there are some pros to billing by the hour. profits remain relatively stable. if you work 40 hours, you know you’re going to bill and hopefully be paid for those 40 hours. there’s a clarity and certainty to it. but there are only so many hours in a week. by embracing the billable hour, you’re putting a profit ceiling on your firm.

audit & assurance

s corp clients beware

“reasonable comp” audits are coming.

by eric green
tax rep network

“the irs never audits reasonable comp, so don’t worry about it.”

have you ever heard this phrase? well, when it comes to irs priorities and increasing enforcement, s corporations and their owners will find themselves in the crosshairs of the irs.

more in tax: eight steps to getting started with ai: a guide for tax professionals | what’s your value to your tax clients? | are you excited about tax season? | what the corporate transparency act means for accountants | train now before it costs you down the road | surge pricing: what works for uber could work for cpa firms | uncooperative partner might not be the problem | it’s time to fix the problem of qtips and llcs

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in 2020, the u.s. treasury inspector general for tax administration (tigta) reported more than 10 million non-filers, many of them high-income earners. then, in 2021, a tigta report told the irs to begin cracking down on s corporation owners who take little to no compensation to avoid employment taxes effectively.

marketing & sales

stop operating from a scarcity mentality

ten questions for reconsidering your prices.

by martin bissett
business development on a budget

undercharging – or lowballing as it’s also called – is the scourge of the profession. it has always been present, and unfortunately, it will probably be with us for the foreseeable future.

undercharging is directly related to fear – fear of rejection.

more: firm not thriving? five fixes | five questions about facing challenges | be clear about your roi proposition | it’s time to prepare the next generation | who are you more committed to, your firm or your clients? | nine checkpoints before every prospect meeting | three questions about conversion | six keys to turning prospects into clients | don’t overlook internal communication
exclusively for pro members. log in here or 2022世界杯足球排名 today.

when you are building your pipeline according to the process, you have assigned fees you think might be in the ballpark of what you believe you could get from a new piece of work or a new client. you may tend to estimate on the low side, which is not a bad idea in theory, because it lets you be pleasantly surprised when it’s anything beyond that.

charts & graphs

tax pros close season handling 53% of e-filings

the mark has been steady for three years now.

by beth bellor
卡塔尔世界杯常规比赛时间 research

april 15 has come and gone. finally, tax season is over!

hahaha! sure, it’s true for the 140 million+ represented on the returns filed so far, but it doesn’t speak to their neighbors who aren’t quite there yet. you know, the ones you filed extensions for.

more: tax refunds up about 4% | tax pros own 53% of e-filings | tax stats still playing catchup | tax pros take the edge in e-filings | tax pros gain ground, and diyers maintain lead | tax pros handle 46.4% of e-filing | tax refunds, tax pro market share trending up | refunds up as tax pros tackle 41.5% of e-filings | tax pros handle 37.7% of e-filings | tax pros file 33% of early returns
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still, it’s a national touchpoint, so let’s take a peek at the data the irs just released for april 19, just after the deadline.
read more →

pro member exclusive

could mobile phones be next on the extinction list?

image: rabbit tech

it’s not technically a phone, but it does almost everything a phone can … and some things a phone can’t.

by rick richardson
technology this week

rabbit is a startup that stunned the world in early january with its surprising ai hardware announcement. the rabbit r1 is a device similar to a smartphone, but it runs a different ai experience compared to what you know from chatgpt, copilot, gemini, claude and other chatbots.

more: ai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050 | new tech could let evs go 3,000 miles on a single charge | ai + mri = diseases that doctors might miss | your boarding pass could onboard hackers | the first police officer on the scene might be a drone
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the rabbit r1 will handle chats like chatgpt, sure. however, its primary selling point is a different type of ai experience. the r1 features a unique large action model (lam) that lets it interact with apps for you.

outlook & analysis

disruptors: talent crisis? what talent crisis?

disruptors wiley, deshayes, satterley, etienne, penczak and vanover offer their takes on staffing in the accounting profession.

by amy welch

in a post-pandemic gig economy, the rest of the world laments the staffing crisis. however, while the solutions may not be easy, they seem to be pretty simple.

follow the disruptors here

more thought leaders: james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa | ira rosenbloom: with m&a, nobody wants a fixer-upper | peter margaritis: the power skills every accountant needs | joe montgomery: find the sweet spot of the right clients, right services and right prices | marie green: your bad apples are ruining you | megan genest tarnow: hire for curiosity rather than compliance | clayton oates: one way to keep clients for life |

exclusively for pro members. log in here or 2022世界杯足球排名 today.

in the 卡塔尔世界杯常规比赛时间 disruptors one-on-one interview series with liz farr, some of the profession’s most innovative thinkers suggest solutions ranging from re-examining your firm’s culture to tapping into two-year colleges for new talent. here, several weigh in on what they see as the potential answers to one of the most troubling issues in the accounting profession.

audit & assurance

let interns fix the staffing shortage?

critical demand for data analytics, cybersecurity, and artificial intelligence skills.

by 卡塔尔世界杯常规比赛时间 research

internships could play a pivotal role in addressing the talent needs of the profession, according to a new study.

more in talent & career development: talent crisis? what talent crisis? | why would anyone become a cpa? | five questions about facing challenges | it’s time to prepare the next generation | fifteen strategies for first-time supervisors | measure knowledge gaps (then close them)

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with 74 percent of internships designed to lead to permanent employment, these programs are not just supplemental but foundational to preparing students for professional roles.

still, only 28 percent of college programs make internships integral to the curriculum. read more →

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subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, and audacy.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

today’s bissett bullet: “the most powerful marketing weapon you have in the fight against the competition is the stories of clients you’ve helped in the past.”

client success stories are one of the best ways to interest potential future clients. are yours clearly documented as a part of your marketing literature? if not, why not?

today’s to-do:

reflect on some of the best outcomes you’ve achieved for your clients. what service did you deliver? what was the outcome and what savings were created for the client? write this into a case study to share with potential future clients.

exclusively for pro members. log in here or 2022世界杯足球排名 today.

image: rabbit tech

exclusively for pro members. log in here or 2022世界杯足球排名 today.

more in talent & career development: talent crisis? what talent crisis? | why would anyone become a cpa? | five questions about facing challenges | it’s time to prepare the next generation | fifteen strategies for first-time supervisors | measure knowledge gaps (then close them)

exclusively for pro members. log in here or 2022世界杯足球排名 today.