today's features

big change comes with deep reflection

chalkboard saying indicating that time to change is now

are you ready to redefine the accounting profession?

by seth fineberg
at large

what can be accomplished in a year for any individual or organization is amazing. in this case, i’d like to draw attention to the efforts and, for some, the existence of the accounting alchemy network.

more seth fineberg at large: 3 ways to raise the bar for your businessrandy crabtree: stress management for overworked accountants | make it ‘productive season’ | it’s time to do the uncomfortable | three ways to improve next tax season | jeremy sulzmann: can intuit mend fences with accountants at qb connect? | meet basis, the new ai bookkeeper on the block | is this when accountants start taking freshbooks seriously? | you’re doing email wrong | careful… you may be advising!
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in march of 2022, ingrid edstrom, alina nikishina and mathew heggem helped put aan into the world to build a network of like-minded individuals dedicated to seeing accounting’s higher purpose come to fruition. i wanted to take some time in this post to familiarize you with what aan accomplished over the past year and peek into where it’s headed.

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steve yoss, quick tech talk: automation for accountants

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quick tech talk
with steve yoss
cpe today

to stay relevant in this new era of a.i., accountants must find new, higher-value ways to engage with clients. “automation may take over lower-value tasks, but it’s up to us to evolve and focus on areas where we can add significant strategic value,” steve yoss says in the latest episode of quick tech talks.

click here for more steve yoss

“the existential risk of automation is a pressing issue for today’s financial professionals,” yoss says.

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disruptors: chase birky builds the anti-cpa firm

don’t reinvent the wheel. join a better wheel. 

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the disruptors
with liz farr

chase birky wanted “a better way to cpa,” so he and co-founder max fritz created dark horse – the “anti-cpa firm,” which would be “the opposite of what a client would expect of a cpa firm, of what talent expects of a cpa firm.” dark horse democratizes access to the resources, tools, and technology available to larger firms so sole practitioners and small firms have an easier path to the modern cpa firm.

more podcasts and videos: jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill morekaren reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

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dark horse was born out of the realization that small businesses were underserved by their accountants. many small business owners have “these horror stories about the large firm that deprioritizes them and charges them an arm and a leg, or the one-off practitioner or micro firm that wouldn’t return their emails or phone calls, and never provides advice, just tells them to sign on the dotted line,” birky says.

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the secrets of great business developers

man in office writing notes at desk

how to turn a goal into action.

by august j. aquila
price it right: how to value accounting services

i speak with a lot of accountants and consultants every week, and i look for those recurring characteristics that make some of them outstanding in various areas of building and managing a professional practice. those who are great at business development all seem to follow the same process, especially when the going gets tough.

more: how life cycle changes your marketing | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign | five reasons to implement change orders | make your practice better | eleven marketing strategies for smaller firms | five questions for developing your marketing plan | you only have four strategies | the damage that traditional fee methods do
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briefly stated, these professionals are successful because they have a clear vision of what they want to accomplish. they reinforce that vision with positive phrases and affirmations that reinforce their success. the following quiz will assess your business development acumen. give yourself one point for each correct true-or-false answer. (the correct answers are at the end of this post.)
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how mindset affects your marketing

smiling businesswoman

even after years of experience, confidence may not come easy.

by sandi leyva
the complete guide to marketing for tax & accounting firms

in school, during both my undergraduate courses and my mba classes, i took marketing 101, or something close to that. i learned the four p’s: product, price, place and promotion. i aced the class.

more: three steps to becoming a millionaire | five business development mistakes to avoid | how to leverage chatgpt during this crazy tax season | eight steps to getting started with ai: a guide for tax professionals | you don’t have a time problem | three money leaks and how to plug them | eleven ways to serve clients even better | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals?
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when i started my first business at age 13, i ran an ad and was able to get clients. it was no big deal. when i wanted to earn some part-time money during college doing bookkeeping (before i passed my cpa exam), i answered an ad and found clients. it was no big deal. when i started a part-time photography studio in the 1980s, i sent out press releases and direct mail and got clients. it was no big deal. i was doing all of this on the side while i had full-time jobs paying the rent and everything else.

but when i got laid off in the 1990s and needed clients in order to go out on my own and pay my own rent, something in me snapped. i was scared to death. i suddenly had no idea how to get started getting clients. i could have run an ad, but i didn’t. i could have sent out direct mail, but i didn’t.
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what kind of leader are you?

cartoon of good vs bad leader

good vs. bad leadership.

by liz farr

i am fascinated by leadership. that’s likely because i’ve had way more experience with poor or mediocre leaders than with great leaders. let me tell you about examples at the extremes.

more from liz farr: jason blumer & julie shipp: move leaders out of client service | brandon hall: firms try to make too much on tax prep | amber setter: coaching helps resolve the tension between safety and purpose | james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | chris vanover: question the why or stay with the status quo | jason deshayes: what we’re doing isn’t working
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in 2002, my accounting career began with a job at h&r block in rural new mexico. it was my first job where it was important to be at work on time. all my previous jobs had been as research assistants in biochemistry. my schedule was flexible, and as long as i kept up with the necessary work to move the project forward, my supervisors generally didn’t care when i did the work.

what kind of leader do you want to be?

do you want to be the kind of leader people want to follow? who is honored, as julie shipp is, “to go shoulder to shoulder with you”? or the leader who relies on constant and pointless check-ins?

if you’ve never spent time at a retail tax prep office, you may not be familiar with the stampede of people who show up as soon as they get their w2s so they can get their eitc refunds as soon as possible. this office was in a low-income area, so for a few weeks in february, when the doors opened at 9 a.m., we had enough people lined up outside the door to keep us busy until noon or beyond.

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employee retention is easier than attraction

four people seated around table

five conclusions from a new report.

by 卡塔尔世界杯常规比赛时间 research

the accounting talent pipeline problem isn’t going away. it isn’t even improving.

but it isn’t hopeless.

more: let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | 3 ways to raise the bar for your business | accountants’ advice: be careful, quick, creative … and lean | seven steps to a stronger future | accountants bullish locally, bearish nationally | top performers lead in leverage, culling, outsourcing | auditing standards ‘yellow book’ updated | firms culling clients as staffing woes persist | revenue up at 59% of accounting firms … and more good news | compensation’s up, but up enough to retain staff?
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a recent report from the pennsylvania institute of cpas points out that, though the problem is big and the obstacles many, cpa firms can, with enough effort, hold on to the talent they’ve got.

and retaining talent is a lot less expensive than trying to attract it.
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bissett bullet: first impressions start here

today’s bissett bullet: “get back to prospective clients in a timely manner following the initial meeting. leaving them waiting for your proposal for six weeks will do you no favors.”

by martin bissett

the excuse, “we’ve been so busy” won’t impress a potential client or serve to persuade them that if you’re so in demand they should sign you on the spot. rather, it will ring alarm bells. if your service is unsatisfactory or slow when you are supposed to be in the “courting phase,” what will they imagine it to be once they’re on board? first impressions last; make yours favorable.

today’s to-do:

for every first meeting in your diary, diarize sufficient time to write their proposal immediately after the meeting, ready to present in that all-important second meeting before too much time has passed.

see more bissett bullets here

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stop selling time

if you’re billing by the hour, you’re selling yourself short.

by jody padar
radical pricing – by the radical cpa

amazing things happen when you stop thinking about what you’re selling and focus on what clients are buying.

many of the things clients don’t value are compliance-related like:

  • tax returns
  • payroll
  • accounting services

more: why pricing is so disruptive | the radical pricing model: start with $25k | three critical factors drive the value pricing trendaccounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
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but much of what they do value is less defined, though of higher value to their business lives:

  • small business expertise
  • management support and confidence
  • any service requiring specific knowledge or experience

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steve yoss, quick tech talk: the jobs ai will replace – and those it won’t

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegooglespotifyiheartdeezer, amazon music and audibleplayer fmaudacygaana (india), and boomplay (africa).
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quick tech talk
with steve yoss
cpe today

a lot of work traditionally done by accountants doesn’t need to be done by us anymore. if firms still rely on accountants to perform many manual processes, they will find themselves doing work that doesn’t need to be done, and clients will be unwilling to pay for that work anymore.

click here for more steve yoss

something i often say is that artificial intelligence isn’t going to replace you. but it will replace people who don’t use artificial intelligence, automation, or contemporary and emerging technology. these are tools that are ultimately going to help you become more effective and efficient in your work. as a professional, there’s no extra credit for doing things the good old-fashioned way. there’s no value in doing it the hard way.

payroll leads job gains in tax & accounting sector

line chart
overall accounting profession employment

 

everyone is earning more this month, and most downs are slight.

by beth bellor
卡塔尔世界杯常规比赛时间 research

the tax and accounting profession is not a bad place for job seekers, it seems. a new analysis by 卡塔尔世界杯常规比赛时间 shows a lot of up notes, including some in the double digits.

more on jobs: let interns fix the staffing shortage? | accountants bullish locally, bearish nationally | accounting hiring hits another high | compensation’s up, but up enough to retain staff? | staff wages hit record high | despite staffing crunch, firms freeze pay raises | tax & accounting firms grow for 9th straight month | tax & accounting profession grows, but wages don’t
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new highs are coming in:

  • the accounting profession overall
  • staff earnings
  • payroll staff
  • payroll staff earnings
  • women overall and in cpa firms

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educators can benefit from new generative ai course

a teacher’s aide unlike any other?

by rick richardson
technology this week

many people focus on the potential benefits of generative ai for kids when considering its application in the classroom. still, teachers can gain as much, if not more, from the technology. google and mit responsible ai for social empowerment and education (raise) have launched a free google generative ai educators course to assist middle and high school educators in utilizing generative ai tools to improve their workflow and their students’ learning environment.

more: could mobile phones be next on the extinction list?ai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050 | new tech could let evs go 3,000 miles on a single charge | ai + mri = diseases that doctors might miss | your boarding pass could onboard hackers | the first police officer on the scene might be a drone
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the self-paced, two-hour course is designed to help educators leverage generative ai to save time on routine tasks. from email composing to adapting content for various reading levels, creating innovative evaluations and organizing activities around students’ interests, generative ai can streamline these processes, freeing up valuable time for educators.

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how do we drive relevance in audit?

the insights you deliver don’t just add value to the client but also result in a better audit. 

by alan anderson, cpa
transforming audit for the future

business owners and organizations typically regard the annual audit as a cost or “a necessary evil” that adds little or no value to the business. in contrast, auditors routinely say that their audit is different and absolutely does add value to the company or organization. to be sure, all audits have a purpose, as they are generally required to maintain financing or to meet regulatory requirements. but is the auditor genuinely adding value?

more: before the audit: more than just planning | are you correctly identifying the relevance intersection? | lack of relevance drives audit commoditization | five crucial attributes for successful audit leadership | traditional audits don’t deserve premium billing | four basic understandings every auditor must master | put the ethics code to work for your clients and your firm | turning audit & accounting into assurance & advisory | wanted: great audit mentors | is audit in crisis because of definitions? | stop sending the wrong message to audit teams | closing the audit expectations gap
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there are numerous dictionary definitions of “value,” all centering around the concept of something being useful. “adding value” should then mean making something more useful.  when you plan an audit, are you thinking of ways to make the audit more for your client? you will only convince your clients that you deliver value when you back up your words with action.

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