today's features

global trends show many dissatisfied cpas

unhappy man moping in front of screen

do talent stats bode well for your firm?

by 卡塔尔世界杯常规比赛时间 research

accountants are unsettled. some are even afraid. so says the report global talent trends 2024, issued by the acca (association of chartered certified accountants, a globally recognized professional accounting body), based on data from 9,889 finance professionals in 157 countries.

more: more big firms shut their doors to new college grads | seven enticements to keep talent on board | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future | compensation’s up, but up enough to retain staff? | cpas needed to help small biz adopt ai | survey shows that tech remains the great divide | will unclogging the accounting pro pipeline kill mobility? | accountants bullish on income

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the statistics depict an industry sector on the move and ready to move. only 57 percent of respondents across the industry, which includes a broad spectrum from academia to large corporation to accounting firms large and small, are working full-time in an office. but only 8 percent are full-time remote.

and wherever they are, a lot of them aren’t very happy.
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accounting arc: exploring ai’s role in modern accounting

stringent ethical oversight and proactive regulation are needed as ai becomes more integrated into daily life.

accounting arc 
with donny shimamoto and liz mason
center for accounting transformation

in the latest episode of the accounting arc podcast, hosts liz mason, cpa, and donny shimamoto, cpa/citp, cgma, explore the evolving role of artificial intelligence (ai) in the accounting profession, focusing on both its transformative potential and the ethical challenges it presents.

more: accounting arc: unraveling the collapse of silicon valley bank | accounting arc: introducing accounting, reaction, comedy | harper & co. cpas: the perspective of a non-accountant is imperativemenlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |

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their conversation sheds light on the history of ai in accounting, the distinction between different types of ai, and the implications for professional ethics and regulatory standards.

“generative ai is different than machine learning, but machine learning has been in the accounting space for a long time,” says mason, the ceo and founder of high rock accounting. “our code of ethics should be considered at every point in time, and we need to understand the tech, review it, and manage it appropriately, making sure that we’re ahead of the regulatory environment and we’re advising on what it looks like for the future of our profession.”

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disruptors: nicole davis & jw davis show how to create your own pipeline

change your business model, change your life.

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the disruptors
with liz farr

what would an accounting firm look like if you had never worked in public accounting? because nicole davis, cpa, and jw davis, a registered investment advisor, didn’t follow the traditional path to firm ownership. they reimagined what a firm could look like, starting from a blank canvas instead of the regimented, structured, paint-by-numbers design of traditional accounting firms.

more podcasts and videos: dawn brolin: grow your firm by shrinking it |jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill morekaren reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

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nicole is the founder and principal of butler-davis tax & accounting in the atlanta area, while jw is the ceo.

like many disruptor-led firms, jw explains that ”one of the really big things we focus on was work-life balance.” nicole adds, “if your culture is one of stress and long hours, then you really need to rethink your business model.”

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six steps to start value pricing

change is inevitable. value pricing has reached this critical stage.

by jody padar
radical pricing – by the radical cpa

can you remember doing business before cell phones or social media? you really don’t have to be too old to remember because change happens fast. in fact, if you are over 50, you probably remember when every home had a landline, firms advertised in the yellow pages, and accountants charged hourly for mundane compliance tasks.

more: stop selling time | why pricing is so disruptive | the radical pricing model: start with $25kthree critical factors drive the value pricing trendaccounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
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it really wasn’t that long ago when the internet was intriguing rather than indispensable.

at some point, change becomes inevitable, and i would argue that value pricing has reached this critical stage.

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calculate the cost of losing clients

woman and man working with calculator

follow this simple formula.

by august j. aquila
price it right: how to value accounting services

although most of my posts deal with gaining new clients and bringing in new projects, it’s important to remember that the most valuable asset of any professional services firm is its clients.

more: the secrets of great business developers | how life cycle changes your marketing | clients buy solutions, not features | make sure you know what you will get from your marketing | three pillars support a successful accounting firm | clients have six reasons for needing you | six ways to market your technology consulting practice | sixteen marketing activities to try | the four steps of your personal marketing process
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losing clients can be costly, but do you really know how much it can cost you? let’s find out.
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want to close a deal? set a deadline

hourglass on money background

five ways to make it work.

by sandi leyva
the complete guide to marketing for tax & accounting firms

in the accounting profession, there are a ton of deadlines. month-end, quarter-end and year-end. payroll taxes, sales taxes and corporate taxes. and extension deadlines, filing deadlines and payment deadlines, to name just a few.

more: how mindset affects your marketing | three steps to becoming a millionaire | how to use chatgpt to create images | create a bad website in ten easy steps | leverage your strengths to beat stress | are you crossing off your business bucket list? | ten ways to make your business irresistible | five ways to target the low-hanging fruit | are your revenue projections realistic? | six strategies to make more without working more | the art of prompt engineering for accountants | calculate your business relationship ratios
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all of these deadlines may be a headache to business owners and accountants alike, but they are a marketer’s dream come true. how can you use deadlines to your advantage in marketing your services? and what if you are selling a service that is not in the accounting profession? keep reading and we’ll answer these questions and provide you with five ways to woo your prospect with deadlines.
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bissett bullet: do your homework

today’s bissett bullet: “how often do you sense-check your proposals against previous projects? you have a wealth of information at your disposal. before you present your solutions to a prospective client, do your research.”

by martin bissett

does a precedent exist? how much did you charge clients in the past for the same work and more importantly, did you achieve an acceptable level of profitability as a result? did you allow for everything you delivered or was there a degree of scope creep and in hindsight, did you price that work correctly?

remember to take into account changes in your own circumstance as well as inflation, the benefit of the experience you have gained and any professional development you have subsequently undertaken.

today’s to-do:

check a recent proposal against something similar in the past. how do the fees compare? would you quote differently bearing in mind the above?

see more bissett bullets here

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steve yoss, quick tech talks: when a.i. does the heavy lifting for tax, accounting and finance professionals

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegooglespotifyiheartdeezer, amazon music and audibleplayer fmaudacygaana (india), and boomplay (africa).

quick tech talk
with steve yoss
cpe today

besides openai, microsoft, google, facebook and the others you know,there are a number of really interesting and useful niche ai applications that are popping up as well, says steve yoss in this quick tech talk.

click here for more steve yoss

these ai tools can leverage large language models, generative ai, machine learning, and more. they can do the heavy lifting for you. so you’re still in the position, in the driver’s seat of interpreting that information, making it useful and meaningful for your client. but you’ve got these robot workers that can do the heavy lifting for you to hopefully save you a bunch of time.

german researchers develop ev motor with no rare-earth magnets

researchers may have found a way to speed up the shift to electric vehicles worldwide.

by rick richardson
technology this week

currently, 95 percent of the rare earths come from china. today, electric vehicle (ev) motors include rare-earth magnets, and if china decides not to share their supply, it will be catastrophic for the ev marketplace.

more: educators can benefit from new generative ai courseai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050 | new tech could let evs go 3,000 miles on a single charge | ai + mri = diseases that doctors might miss | your boarding pass could onboard hackers | the first police officer on the scene might be a drone
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of all the obstacles to transportation decarbonization, electric motors present one of the most compelling. researchers are currently working on a development that could speed up the shift to electric vehicles worldwide: a tough, small, strong electric motor without rare-earth permanent magnets that can withstand high temperatures and has a high power density.

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‘radical pricing’ launches june 4 at aicpa engage

order today

the step-by-step process for building a more client-centric firm.

by 卡塔尔世界杯常规比赛时间

in radical pricing: how to optimize profits, delight customers and build a top value firm, which launches on june 4, jody padar guides accounting professionals through their pricing evaluation and remodeling.

key points will be discussed at aicpa & cima engage 24 conference at the aria in las vegas on tuesday, june 4, rom 7:00-7:50 a.m., sponsored bt adp. following the session adp will host a book launch party where the first 50 attendees will receive a free autographed copy of the book. registration is required at https://bit.ly/radpricing.

the book and its accompanying workbook and tools are being published by 卡塔尔世界杯常规比赛时间 and can be preordered at www.cpa.click/radpricing.

known as the radical cpa®, padar advocates for accountants to lead next-generation firms, and shares in her latest book why moving from a ticking clock will help firms retain talent, increase efficiency and create more loyal customers.

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seven enticements to keep talent on board

bar chart
more than 85% of those surveyed who have a high desire to stay in public accounting responded that their firm actively
supports their career development.

 

time is a concern, and so is performance.

by 卡塔尔世界杯常规比赛时间 research

the pipeline of incoming accounting professionals isn’t exactly gushing these days. to the contrary, it has slowed to an inadequate dribble.

the scarcity of qualified professionals makes talent retention more important than ever. it’s far easier and less costly to keep current people on board than to attract and onboard new people.

more: employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future | firms culling clients as staffing woes persist | compensation’s up, but up enough to retain staff?
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but what do they want? what keeps them happily at their current job?

well, for one thing, money.

but these days, that’s not enough.
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how a case of beer saved the u.s. financial system

great businesses are formed by trusting others … even if they need a 24-pack to get there.

by frank stitely
the relentless cpa

you’ve probably heard of the 1929 stock market crash, black monday, the dotcom bubble and the great recession. all of these combined pale in comparison to what almost happened back in 1986. save for a case of miller lite, our financial world, as we know it, would not exist.

more: even with value pricing, time tracking matters and here’s whyend tax season meetings with clients…seriouslyget clients to understand firm processes … or say goodbye | train now before it costs you down the road | keep clients from “balance due” shock | it’s ok to say no to clients (even the large ones) | you train your clients, whether you mean to or not | business owners face one of three exits
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i landed this job not because of my fabulous accounting qualifications. i was a double major in economics/finance in college. i would have taken a job sniffing used toilet paper out of college with those academic credentials. i got the job solely from my relationship with paul karstetter, the second name in what eventually became stitely & karstetter, cpas.

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showing leadership through customer service

manager standing in front of wall of tvs

who needs to see you lead?

by martin bissett
passport to partnership

in order to become a commercially aware practice leader, we need to understand the dna of leadership.

any woman or man leading an accounting firm, who chooses to overcome each operational or client challenge as it if their future depended on it, will not only succeed in practice but will become capable of delivering advisory value to their clients unmatched by their competitors, thus achieving true differentiation.

more: firm not thriving? five fixes | five questions about facing challenges | be clear about your roi proposition | it’s time to prepare the next generation | who are you more committed to, your firm or your clients? | nine checkpoints before every prospect meeting | three questions about conversion | six keys to turning prospects into clients | don’t overlook internal communication
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there has been enough behavioral evidence in practice management now observed, collated and reported upon to be able to draw a conclusion that a great leader needs to be at peace internally in order to become a great leader externally. her or his personnel/staff need to see a consistency between that leader’s values and his/her most commonly perceived behaviors.
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