today's features

whole person retention: when it’s not just the money

bar chart

thirty-eight ways to retain personnel.

by 卡塔尔世界杯常规比赛时间 research

a survey conducted by the pennsylvania institute of cpas has come up with some disturbing data.

the survey report almost seems to spin bad news into good. when cpas in pennsylvania who have three to 10 years of experience were asked how strong is their desire to stay in public accounting, 56.7 percent rated their desire at five (out of seven) or higher.

more: global trends show many dissatisfied cpas | more big firms shut their doors to new college grads | seven enticements to keep talent on board | employee retention is easier than attraction | let interns fix the staffing shortage? | disruptors: talent crisis? what talent crisis? | 3 ways to raise the bar for your business | accountants’ advice: be careful, quick, creative … and lean | seven steps to a stronger future
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is that good news or bad? if about half of cpas are reasonably happy with their jobs … what about the other half?
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how value pricing impacts your employees

would your employees prefer to be valued for their knowledge and experience or for the time spent on a project?

by jody padar
radical pricing – by the radical cpa

do you think any of your staff studied accounting in college so that they could punch a time clock for the rest of their life? they value being professionals as much as you do. more than likely, they enjoy being valued for their knowledge and experience.

more: what are you selling?three critical factors drive the value pricing trendaccounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
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given the choice between being valued for their time or valued for their professional accomplishments, which do you think they’d prefer? valued employees are happy employees!

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eleven ways new staffers can help bring in business

confident businesswoman handing man a business card in networking session

look for additional service areas as well.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: as a young staff accountant, how can i bring in new business and clients?

more: should you merge? here’s how to chart your path | hold staff accountable if you want them to listen to you | how to raise your rates | higher fees to start: ten ways to make your tax season better | three ways to start an accounting practice | free consultation? not always | referral fee? forget it | how much is your tax practice worth? | merge in lower-priced work without losing out
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response: you shouldn’t be as concerned about bringing in business as you should be about planting seeds to be able to bring in business in the future.

eleven points worth considering:
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steve yoss, quick tech talk: data integrity in a digital world

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quick tech talk
with steve yoss
cpe today

today, most companies leverage six to 12 main systems inside their companies, including operations such as accounting, inventory, hr, payroll, and more. that’s why it’s critical to have a digital source of truth or a central system that can be trusted to deliver accurate information

click here for more steve yoss

setting up your system correctly from the start is critical. most enterprise deployments fail 40% of the time, which is an incredible amount. ultimately, it comes from a lack of understanding of what an organization is trying to do, that problem that they’re trying to solve, and not properly setting up their systems and building them out effectively. don’t fall into that trap. by building good systems, you’re building good information, and you’re building integrity in your company.

 

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disruptors: dawn brolin says grow your firm by shrinking it

make life at work better for yourself, your team, and your clients.

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the disruptors
with liz farr

dawn brolin, cpa, cfe, intentionally shrank her firm, powerful accounting, from 11 to three team members, the opposite of the way most firms grow. she also drastically cut her client list, while nearly tripling her fees from a select group of just 19 clients.

i decided i wanted to change my life,” brolin says. “i want to change my staff’s life. and i want to change the way my clients work with me where they weren’t worried about getting a bill because they called me and asked me a question.”  

more podcasts and videos: jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill morekaren reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

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part of that change in dawn’s life was her passion for coaching college softball, where she serves as the team’s designated motivator. because softball season overlaps with tax season, she leaves the office at 2 pm, five days a week. no one in her firm works more than 35 hours a week.  

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six essential elements in audit planning

proper planning means your audit can provide much more than a client’s insurance.

by alan anderson, cpa
transforming audit for the future

for more than a decade, i’ve been teaching firms around the country how to plan their audits so that relevance, businessmindedness and quality are built in from the beginning, not bolted on at the end. as i mentioned before, many firms rely on standard planning checklists, which result in, at best, a superficial understanding of the client.

more: planning lays the foundation of audit relevance | how do we drive relevance in audit? | lack of relevance drives audit commoditization | four basic understandings every auditor must master | wanted: great audit mentors | closing the audit expectations gap
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here are the essential elements for adding relevance in the planning stage:

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ai-engineered enzyme could be solution to plastic pollution

when present in sufficient amounts, the enzyme can cleanse waste facilities, landfills and other locations adversely affected by plastic pollution.

by rick richardson
technology this week

the globe is grappling with a massive plastic pollution catastrophe. the university of texas at austin has discovered an enzyme that consumes plastic, which could be a crucial breakthrough in combating the issue.

according to research, the amount of plastic produced worldwide has doubled in the past 20 years. much of it is burned, dumped in landfills or released into the environment, particularly the oceans.

more: german researchers develop ev motor with no rare-earth magnetseducators can benefit from new generative ai courseai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | breakthrough implant uses excess blood sugar to generate electricity | nuclear battery could keep your future phone running for 50 years | mit tests new ingestible vital signs sensor | study: solar will lead global energy by 2050 | new tech could let evs go 3,000 miles on a single charge | ai + mri = diseases that doctors might miss | your boarding pass could onboard hackers | the first police officer on the scene might be a drone
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only 9 percent of plastic is successfully recycled, while 22 percent of plastic is mishandled, according to the organization for economic co-operation and development’s (oecd) global plastics outlook report. teams of scientists and researchers are constantly dedicating time and resources to devising novel solutions to the expanding issue of plastic pollution worldwide. plastic is not naturally biodegradable.

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global trends show many dissatisfied cpas

unhappy man moping in front of screen

do talent stats bode well for your firm?

by 卡塔尔世界杯常规比赛时间 research

accountants are unsettled. some are even afraid. so says the report global talent trends 2024, issued by the acca (association of chartered certified accountants, a globally recognized professional accounting body), based on data from 9,889 finance professionals in 157 countries.

more: more big firms shut their doors to new college grads | seven enticements to keep talent on board | disruptors: talent crisis? what talent crisis? | seven steps to a stronger future | compensation’s up, but up enough to retain staff? | cpas needed to help small biz adopt ai | survey shows that tech remains the great divide | will unclogging the accounting pro pipeline kill mobility? | accountants bullish on income

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the statistics depict an industry sector on the move and ready to move. only 57 percent of respondents across the industry, which includes a broad spectrum from academia to large corporation to accounting firms large and small, are working full-time in an office. but only 8 percent are full-time remote.

and wherever they are, a lot of them aren’t very happy.
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accounting arc: exploring ai’s role in modern accounting

stringent ethical oversight and proactive regulation are needed as ai becomes more integrated into daily life.

accounting arc 
with donny shimamoto and liz mason
center for accounting transformation

in the latest episode of the accounting arc podcast, hosts liz mason, cpa, and donny shimamoto, cpa/citp, cgma, explore the evolving role of artificial intelligence (ai) in the accounting profession, focusing on both its transformative potential and the ethical challenges it presents.

more: accounting arc: unraveling the collapse of silicon valley bank | accounting arc: introducing accounting, reaction, comedy | harper & co. cpas: the perspective of a non-accountant is imperativemenlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |

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their conversation sheds light on the history of ai in accounting, the distinction between different types of ai, and the implications for professional ethics and regulatory standards.

“generative ai is different than machine learning, but machine learning has been in the accounting space for a long time,” says mason, the ceo and founder of high rock accounting. “our code of ethics should be considered at every point in time, and we need to understand the tech, review it, and manage it appropriately, making sure that we’re ahead of the regulatory environment and we’re advising on what it looks like for the future of our profession.”

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disruptors: nicole davis & jw davis show how to create your own pipeline

change your business model, change your life.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr

what would an accounting firm look like if you had never worked in public accounting? because nicole davis, cpa, and jw davis, a registered investment advisor, didn’t follow the traditional path to firm ownership. they reimagined what a firm could look like, starting from a blank canvas instead of the regimented, structured, paint-by-numbers design of traditional accounting firms.

more podcasts and videos: dawn brolin: grow your firm by shrinking it |jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill morekaren reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

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nicole is the founder and principal of butler-davis tax & accounting in the atlanta area, while jw is the ceo.

like many disruptor-led firms, jw explains that ”one of the really big things we focus on was work-life balance.” nicole adds, “if your culture is one of stress and long hours, then you really need to rethink your business model.”

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six steps to start value pricing

change is inevitable. value pricing has reached this critical stage.

by jody padar
radical pricing – by the radical cpa

can you remember doing business before cell phones or social media? you really don’t have to be too old to remember because change happens fast. in fact, if you are over 50, you probably remember when every home had a landline, firms advertised in the yellow pages, and accountants charged hourly for mundane compliance tasks.

more: stop selling time | why pricing is so disruptive | the radical pricing model: start with $25kthree critical factors drive the value pricing trendaccounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist | advisory work must be priced by value, not hours
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it really wasn’t that long ago when the internet was intriguing rather than indispensable.

at some point, change becomes inevitable, and i would argue that value pricing has reached this critical stage.

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calculate the cost of losing clients

woman and man working with calculator

follow this simple formula.

by august j. aquila
price it right: how to value accounting services

although most of my posts deal with gaining new clients and bringing in new projects, it’s important to remember that the most valuable asset of any professional services firm is its clients.

more: the secrets of great business developers | how life cycle changes your marketing | clients buy solutions, not features | make sure you know what you will get from your marketing | three pillars support a successful accounting firm | clients have six reasons for needing you | six ways to market your technology consulting practice | sixteen marketing activities to try | the four steps of your personal marketing process
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losing clients can be costly, but do you really know how much it can cost you? let’s find out.
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want to close a deal? set a deadline

hourglass on money background

five ways to make it work.

by sandi leyva
the complete guide to marketing for tax & accounting firms

in the accounting profession, there are a ton of deadlines. month-end, quarter-end and year-end. payroll taxes, sales taxes and corporate taxes. and extension deadlines, filing deadlines and payment deadlines, to name just a few.

more: how mindset affects your marketing | three steps to becoming a millionaire | how to use chatgpt to create images | create a bad website in ten easy steps | leverage your strengths to beat stress | are you crossing off your business bucket list? | ten ways to make your business irresistible | five ways to target the low-hanging fruit | are your revenue projections realistic? | six strategies to make more without working more | the art of prompt engineering for accountants | calculate your business relationship ratios
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all of these deadlines may be a headache to business owners and accountants alike, but they are a marketer’s dream come true. how can you use deadlines to your advantage in marketing your services? and what if you are selling a service that is not in the accounting profession? keep reading and we’ll answer these questions and provide you with five ways to woo your prospect with deadlines.
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