2028 search results for "sales"

bissett bullet: innovation

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today’s bissett bullet: “what do meta, uber, ali baba and airbnb all have in common?” by martin bissett they have all become the biggest in their industry without owning the…

three ways to make it easier for prospects to say yes

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woman staring at watch in waiting area

bonus: checklists to implement each one.

by sandi leyva
the complete guide to marketing for tax & accounting firms

change is hard on all of us, and there’s no exception when it comes to new customers taking a first step to do business with you.

more: make your next busy season easier now | how to put your strengths to work for you | are you throwing away profits? | three steps to becoming a millionaire | how to use chatgpt to create images | create a bad website in ten easy steps | leverage your strengths to beat stress | are you crossing off your business bucket list? | ten ways to make your business irresistible | five ways to target the low-hanging fruit
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the question is, how can you make it easier for clients to get through that change so that they will do business with you?

the key is to be as approachable as possible, and here are some tips to do that. read more →

four reasons accountants struggle with selling

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businessman with head in hands

reframe your thinking.

by martin bissett
business development on a budget

let’s take a look at the last 20-plus years of my experience and my research as to where new clients come from in an accounting practice. i don’t think there are going to be too many shocks here.

more: think of it as service, not selling | eight questions for personal preparation | how to prepare for partnership | stop waiting for business to come to you | are you projecting confidence? | do you deliver on your website’s promises? | showing leadership through customer service | firm not thriving? five fixes | the real math behind the sales pipeline | five questions for grading prospects | be clear about your roi proposition | don’t let recurring fees kill your practice | two steps toward mastering selling | nine checkpoints before every prospect meeting
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what i’ve found is that 82 percent of all new clients in a given year who come into an accounting firm come in from a referral source. this may be a bank or a lawyer or some other source, perhaps an existing client, who has recommended that a particular business meet with your firm and come on board as a client.
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make your next busy season easier now

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sad businessman sitting at desk outdoors and looking straight ahead

five ways to shift some of the heavy lifting to your lighter months.

by sandi leyva
the complete guide to marketing for tax & accounting firms

for some of you, summer can be a slow time in your business. if you do taxes, all the action is during busy season and in september if you have a lot of extensions. if you’re a bookkeeper, your busiest month is january. and if you do software consulting or training, it slows down in july and august.

more: how to put your strengths to work for you | implement these two daily rituals | want to close a deal? set a deadline | five business development mistakes to avoid | how to leverage chatgpt during this crazy tax season | eight steps to getting started with ai: a guide for tax professionals | you don’t have a time problem | three money leaks and how to plug them | eleven ways to serve clients even better
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if you have a good relationship with your clients, you might be able to move some of your busy season work to off season. and if you have clients who are ready to take advantage of new technologies, there are lots of opportunities in the cloud. here are five quick ideas to stir up some revenue in the slower summer months.

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develop your personal marketing plan in ten steps

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woman working on laptop in office setting

are you a trusted resource?

by august j. aquila
price it right: how to value accounting services

let’s face it, achieving the firm’s goal is everyone’s responsibility. it cannot be delegated to a marketing director or a handful of rainmakers.

more: five ways to make partners fall in love with marketing | analyze your firm to keep it current | three more strategies for growing your practice | understand the 10 steps of the buying process | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | four questions for choosing your marketing audit strategies
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

everyone has his or her own style, strengths, weaknesses and objectives when it comes to marketing and bringing in new business. a personal marketing plan gives you the opportunity to take responsibility for

  • developing a referral network,
  • obtaining new business from existing and new clients, and
  • increasing your personal balance sheet by developing new marketing and communication skills.

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bissett bullet: ‘x’ marks the spot

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today’s bissett bullet: “when it comes to identifying ways in which you could grow your fees by providing more support to your current clients, who do you prioritize?” by martin…