280 search results for "practice development"

five steps to transition to partnership

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man pointing at laptop screen as woman looks on

get your senior managers ready.

by marc rosenberg
the rosenberg practice management library

how are the duties and responsibilities of a new partner different from those of a manager? this is one of the grayest areas in bringing in new partners.

more: disturb the present to improve the future
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ideally, there should be a gradual transition for new partners from their last two to three years as a manager to the first few years as a partner.
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internal communications are underrated

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…ideas and new uses of old ideas in practice development and management and client retention. opportunistic. information that can lead to improvement in the practice, or to competitive advantage. anticipatory….

everyone in your firm is marketing

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…relationship with a client or prospective client, in every contact, in every activity, there is an element of practice development. marketing functions best in an atmosphere in which the concept…

how to build a marketing culture

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…culture within a firm, which means that everyone in the firm understands that he or she has an active role in marketing and practice development and understands what that role…

how to set marketing objectives

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…it done. and as gerald a. riskin and patrick j. mckenna remind us in their excellent book, “practice development,” objectives should be consistent with a firm’s comfort level, and should…

why is change so hard for firms?

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…in practice development. how will this disconnect be resolved in the future? despite three decades of experience in professional services marketing, remarkably little innovation seems to have occurred in its…