our pain points are opportunities

…little strategy and effort. innovation needs to happen every day. my firm is moving into the wealth management space, where i plan to radicalize how personal financial planning is done….

11 alternative pricing methods

…for example, a cpa firm could offer a prepaid individual tax preparation plan or a personal financial planning/estate planning program to executive employees of large clients. when to use: sometimes…

marketing approaches: shotgun vs. rifle

…include general personal and business tax planning, strategic planning for business owners, formation and disposition of businesses, personal financial planning, budgeting and internal control procedures. rifle marketing rifle marketing focuses…

advertising done right

…taxes | guiding clients in investment allocation and management | how and why to offer estate planning | why cpas are suited to financial planning exclusively for pro members. log…

12 branding tips

…| yes, accountants can perform conflict resolution | offering second marriage assistance | what you need to start a financial planning discussion | tax projections: how and why | how…