today's features

eight areas to cover for personal goals

woman holding eyeglasses and looking at laptop screen

you can make yourself more valuable, but it takes some planning.

by august j. aquila
price it right: how to value accounting services

there is never a bad time to set goals and it doesn’t have to take a lot of time to do so. every goal-setting book tells you to write down what you want to accomplish. if you do, you are more likely to achieve your goals.

more: understand the 10 steps of the buying process | market technology services through workshops and training | the secrets of great business developers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best | why you need progress billing | five tips for cross-selling and upselling | five keys to successful marketing | twelve fundamentals of planning | one question to guide your growth plans
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imagine yourself as a balance sheet. what do you need to do to make yourself more valuable next year than this year? one way is to invest in yourself so that you perform at a higher level.
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what accountants can learn from t-ball

chaotic, crazy, and utterly joyful.

t-ball in new mexico (photo: liz farr)

by liz farr, cpa

i’ve been spending a chunk of time lately watching my grandson’s t-ball games. and i’m loving the rules – or, more accurately—the lack of rules they follow in this league.

more liz farr: jody grunden: subscription pricing is a game changer | loren fogelman: stop undercharging and start being client-centered | brannon poe: grow your business by preparing to let it go | dawn brolin says grow your firm by shrinking it | nicole davis & jw davis show how to create your own pipeline | chase birky builds the anti-cpa firm | what kind of leader are you? | jason blumer & julie shipp: move leaders out of client service |

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no one keeps score. there are no outs. everyone gets a chance to whack a baseball off the three-foot tee as far as they can. when everyone on the team has had a chance to bat, the inning is over.  the last batter and all the kids on base run around the bases to home, and the other team goes up to bat. two innings, and the game is over.

i love it. it’s chaotic, crazy, and utterly joyful.

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three ways to follow up with prospects

young businessman on phone with colorful world map background

this is the key to 98 percent of your sales.

by sandi leyva
the complete guide to marketing for tax & accounting firms

it seems there are hundreds of questions swirling around how to follow up with prospects.

more: are you throwing away profits? | want to close a deal? set a deadline | five business development mistakes to avoid | how to leverage chatgpt during this crazy tax season | eight steps to getting started with ai: a guide for tax professionals | you don’t have a time problem | three money leaks and how to plug them | eleven ways to serve clients even better | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals?
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the raw truth is that very few people follow up at all. on average, only 2 percent of people buy on the first contact with a vendor.

so if you’re not following up, you’re walking away from 98 percent of your sales.
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bissett bullet: one in, one out

today’s bissett bullet: “you can have as large a pipeline as you like but if you lose your existing clients as quickly as you gain new ones, then no progress is actually made. better to ask, ‘why do clients leave and how can you prevent it?’”

by martin bissett

one reason client loss occurs is that the relationship with the client is not close and a firm doesn’t make it their business to find out what that client really needs before offering services to suit. as the business grows, their needs grow. if you’re close to them, you’ll know what additional support to offer. if you’re not, you give the competitors a chance to move in.

today’s to-do:

look at your grade a clients. where were they in their development when they engaged you and how have their needs changed since? if there is support that you should be giving and are not, it’s time to book a meeting to address that.

see more bissett bullets here

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jody grunden: subscription pricing is a game changer

get rid of the noise of hourly billing and create value.

this video is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members. the podcast version becomes available in a few days everywhere you get your podcasts.

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the disruptors
part 1 of a two-part episode.
with liz farr

for over a decade, jody grunden, cpa, has been doing things that many firms are just now discovering. summit virtual cfo (now part of anders) offers weekly subscription-based pricing as a fully remote firm, and their main offering is virtual cfo services or, in today’s parlance, cas 2.0 services. he’s also the one you might spot at accounting conferences in his signature tommy bahama shirts instead of a suit and tie, not quite what you might expect from the leader of a $10 million firm.

jody grunden, coming in part 2, june 27: be different. make more money
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

grunden, the partner and co-founder of summit virtual cfo, got his start as a thought leader and virtual cfo (as well as his signature wardrobe) when he was invited to speak at a conference in new orleans. at the conference, he used an easel and pad of paper to walk a roomful of successful creative agency owners through the way they made money and how their decisions impacted the bottom line. he is the author of the best-selling building the virtual cfo firm in the cloud.

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six steps to creating a standardized practice

don’t be blinded to the benefits of standardizing services.

by jody padar
radical pricing – by the radical cpa

the accounting profession will never resemble an automotive production line, perhaps for no other reason than we don’t look good in steel-toed boots. we’ll never be widget producers and, from my viewpoint, that’s a good thing. however, our position among the professional class shouldn’t blind us to the benefits of standardizing many of our services.

more: four ways automation pushes the paradigm shift | are you the key signal caller for your clients? | value pricing requires defining your clients | how value pricing impacts your employees | six steps to start value pricing | stop selling time | why pricing is so disruptive | the radical pricing model: start with $25k | three critical factors drive the value pricing trend | accounting disruptors are heading your way … with deep pockets | the convergence of trends makes pricing changes imperative | stop looking for talent that does not exist
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anyone who has been an accountant for any length of time has certainly seen enough to eliminate the need to reinvent the wheel every time they start a new engagement. an entire firm has even more institutional knowledge to draw from. you can develop reliable and repeatable recipes for different services and deliverables by capturing this institutional knowledge. this is standardization, and it makes your service offerings more efficient, cheaper, consistent and predictable – all good business practices. you’ll be able to predict with better accuracy the time frames required for new projects, and you’ll be able to scope out exactly what will be required to bring the project to a successful conclusion. read more →

five questions to help forecast your firm growth

financial graph on blackboard

where is your next money coming from?

by martin bissett
passport to partnership

if i could give you one tip that would assure that you could predict your consistent practice growth, it would be to look at your calendar.

more: four key questions about leadership | does client perception match your firm’s reality? | firm not thriving? five fixes | five questions for grading prospects | health, wealth, stealth: challenges on the path to partnership | don’t let recurring fees kill your practice | rate your personal purpose | five ways to make selling easier | six keys to getting a proposal accepted | tell the world your worth | four surprising keys to communication | culture can’t be ignored | three questions about your competence | 10 can’t-skip steps for business development
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you need to look at what is on your calendar and to look at today’s date and ask, “where is the money coming from this month?” look at what recurring fees you have, look at the value of those fees and what they bring in. then consider what would happen if any of those fees did not recur. look at what would happen if those fees dropped out of the equation and think about how you would replace that income.
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google launches new private space feature

the popular search engine and its related apps are getting a cybersecurity upgrade.

by rick richardson
technology this week

during its recent google i/o 2024 developer conference, google unveiled private space, a new android feature that allows users to segregate a part of the operating system for sensitive data. it partitions specific apps into a “container,” like the mobile operating system’s incognito mode.

more: microsoft discovers a security flaw impacting android apps | what is an ai pc, and should i get one?fool’s gold may not be so foolish nowai-engineered enzyme could be solution to plastic pollution | german researchers develop ev motor with no rare-earth magnetseducators can benefit from new generative ai courseai named the highest-paying in-demand tech skill for 2024
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the launcher makes the space available and can make it secure as an additional degree of authentication. notifications, settings and recents will not be displayed for apps that are in private space. if the private space is unlocked, users can continue to use the apps using the system share sheet and photo picker in the main area.

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ai wealthtech: map cites 55 leading-edge tech firms

the oasis group, a consultancy for the wealth management industry, has released its ai wealthtech map, a resource that financial advisors and wealth management firms can use to discover leading artificial intelligence solutions and ai-focused firms serving the wealth management industry.

moredownload the interactive pdf

“in the fast-evolving landscape of wealth management, artificial intelligence is poised to be the next game-changer,” said john o’connell, founder and ceo of the oasis group. “it promises not just incremental improvements but a profound transformation of how wealth management firms operate, attract clients, and deliver services.” read more →

yes, you have to share work papers

“we all get stuck like this.”

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: a longtime business client who owed me a large balance for unpaid fees sent a letter dropping me. he then wrote me a letter requesting me to send “his” papers to his new accountant.

more: hiring experience vs. training inexperience | eleven ways new staffers can help bring in business | busy season is over, so it’s time for some resolutions | want to merge? six steps to take | how to start providing family office services | every accounting firm needs quality control | no one listens to you? change how you talk | 47 types of business valuation to provide | thirteen things to consider before you sell your practice
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can i insist on being paid first or do i have to send the papers? i made some notes on a worksheet adjusting his numbers that went on the tax return. do i have to send this also and if so, do i have to write these up in proper journal entry form?
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deliver more audit value by getting out of the conference room

create deeper audit relevance by diving into your client’s business … in the actual business.

by alan anderson, cpa
transforming audit for the future

once your team understands the critical role planning plays in creating a foundation for audits and how that enables your team to have the mental bandwidth to deliver relevance, it’s time to focus on other ways to develop a relevance culture in your firm.

more: know your three audit w’s | five ways to prevent audit bottlenecks | how do we drive relevance in audit? | lack of relevance drives audit commoditization | four basic understandings every auditor must master | wanted: great audit mentors | closing the audit expectations gap
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at the planning stage, set out the expectation that everyone will add value to the audit by identifying areas where the client can improve. one way to do this is to assign each audit team member the task of interviewing someone outside of accounting who has something to do with their audit area. have your team members ask this person these five questions and write up a summary of what they learned:

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accounting arc: forecasting finance & the 2034 accounting landscape

be ready to embrace ai and blockchain innovations, the rise of boutique firms, and the surge of specialized credentials.

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accounting arc 
with donny shimamoto, liz mason, and byron patrick
center for accounting transformation

hosts byron patrick, cpa.citp, cgma; liz mason, cpa; and donny shimamoto, cpa.citp, cgma, explore the future of the accounting profession, making bold predictions about what the next decade holds. their conversation covers a wide range of topics, from technological advancements to diversity, equity, and inclusion, offering a comprehensive look at how accounting might evolve by 2034.

more: harper & co. cpas: the perspective of a non-accountant is imperativemenlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |

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one of the central themes of the discussion is the rapid pace of technological change. patrick, vice president of client success at the b3 method institute, emphasizes that technology will continue to accelerate, fundamentally altering the landscape of accounting. “technology is not slowing down, it’s accelerating exponentially,” he says. “and 10 years from now, there is going to be even more need for integrity within the technology that we are using.”

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bill360 introduces a/r automation

saas-based platform rolls out of the early-adopter phase with jody padar’s new book, “radical pricing.”

bill360, an end-to-end accounts receivable (ar) automation app, is giving away free copies of jody padar’s new book, “radical pricing,” at the scaling new heights conference in orlando, fla.  the tampa, fla.-based company has built a roster of 7,000 users in small to medium-sized b2b companies since launching in august 2023 as a saas-based, ai-powered platform.

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