today's features
featured video

art werner: strategies in charitable giving | quick tax tip

unveil financial and estate planning techniques.

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quick tax tip
with art werner
cpe today

charitable planning is more than just saying, “i think i’ll favor my favorite charity with an annual donation.”

charitable planning goes well beyond that. charitable planning deals with the estate of an individual and maybe how we will direct assets upon death, but it also deals with how we direct assets while alive to accomplish the personal and human needs of that client. there are many ways of doing it. it can be as simple as making a gift or as complex as establishing a charitable remainder trust and any avenue.

we’ll be looking at ways to make it as effective and efficient in the tax area as well as the human needs area.

podcast

geraldine carter: why charging more is better for your clients

do the work you love for clients who value your expertise.

this is a video preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members. 

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

the disruptors
with liz farr

geraldine carter wants accountants to get off the treadmill of working too many hours for too little pay. her new book – down to 40 hours – will help accountants achieve the “utterly reasonable” goal of working only 40 hours a week.

more podcasts and videos: vimal bava: when working smarter, not harder, is the only option | dawn brolin says grow your firm by shrinking it | jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

carter helps accountants solve the problem of overwork with a three-pronged approach: creating value for clients, pricing effectively, and delivering services efficiently. a key to this approach is focusing on a niche. by focusing on a particular type of client, you see the patterns that help you create value for clients, “and you’re likely going to be one of the few with that expertise.” providing more value “enables you to increase your prices for the same work,” she says.

read more →

marketing & sales

three more strategies for growing your practice

female speaker standing in front of screen, speaking to audience

show people what they stand to lose without your expertise.

by august j. aquila
price it right: how to value accounting services

in my last post i provided you with four basic practice-building strategies that don’t cost you anything other than your time.

more: four strategies for building your practice | eight areas to cover for personal goals | service quality: the key to client retention | how life cycle changes your marketing | clients buy solutions, not features | make sure you know what you will get from your marketing | three pillars support a successful accounting firm | clients have six reasons for needing you | six ways to market your technology consulting practice
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

they were (1) keep in touch with former clients, (2) call existing clients, (3) ask for help and (4) get out and be seen. here are three more strategies for you to consider:
read more →

politics & government

irs makes big progress but …

four people talking on phones in call center

problems remain. (shocked, we are.)

by 卡塔尔世界杯常规比赛时间 research

national taxpayer advocate erin m. collins has plenty of good things to say about the irs in her annual objectives report to congress.

more: the irs is coming! get your clients into compliance | end tax season meetings with clients … seriously | brandon hall: firms try to make too much on tax prep | eight steps to getting started with ai: a guide for tax professionals | ftc nails turbotax for ‘free filing’ scam | if only the irs’s tax pro were useful | can’t irs online accounts be more useful? | id theft a problem for irs even when it doesn’t exist | the nightmare of non-credentialed tax preparers | taxpayer assistance centers: a good idea that should be better | irs still falling short on service
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

“the irs largely succeeded in 2024,” collins writes regarding this year’s tax season. “after several years of abysmal taxpayer service during the covid-19 pandemic, the irs has now delivered two filing seasons that demonstrate the agency has restored service to pre-pandemic levels and has improved in most, but not all, areas of service. this is excellent news for most taxpayers.”
read more →

2022年世界杯抽签

bissett bullet: schedule + strategy = pipeline

today’s bissett bullet: “the very best marketing and business development strategies are derailed by a lack of consistency, coupled with a loss of momentum.”

by martin bissett

in order to successfully build a new client pipeline, you must commit enough time to implement your strategy. that means scheduling in regular and uninterrupted time on an ongoing basis. consider both the best time for you and your team to work together and when your target audience is most likely to be available. if there is a crossover, that is where you would be best advised to block out your time.

today’s to-do:

look at your diary for the next month and schedule in time each week to spend creating and following up on new opportunities.

see more bissett bullets here

read more →

mergers & acquisitions

aprio sells majority stake to charlesbank pe

kopelman

aprio is breaking off its cpa firm after reportedly selling a majority stake to charlesbank capital partners, a private equity firm.

already on a growth-by-acquisition streak, aprio has logged dozens of deals in the last few years. with fresh cash on hand, this pace is sure to accelerate.

more richard kopelman talks with rob brown on accounting influencers

aprio plans to adopt an “alternative practice structure,” with aprio llp as the legacy licensed cpa firm and aprio advisory group llc as the new pe-backed acquisition engine. read more →

growth strategies

use surveys to generate new revenue

 

blue pencil marking survey

download the sample client satisfaction survey.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: is there any value to sending clients a survey?

more: nine reasons not to specialize | when board service gets tricky | eleven ways new staffers can help bring in business | busy season is over, so it’s time for some resolutions | want to merge? six steps to take | how to start providing family office services | every accounting firm needs quality control | no one listens to you? change how you talk | 47 types of business valuation to provide | thirteen things to consider before you sell your practice | uncooperative partner might not be the problem
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

response: yes. our firm sends a survey with every deliverable to a client. we want to know what they think and how they feel about our service.
read more →

pricing, fees & billing rates

productize services for consistent client value

high-end alignment creates more satisfying client experiences.

by jody padar
radical pricing – by the radical cpa

now that you have hopefully standardized your services, it’s time to look at productization. productization is the packaging of intangible services to make them feel tangible. you put everything you will do for a persona into an offering that resonates with them because it’s customized for them. it’s then clearly priced so the buyer knows what they get for their investment.

more: digitize clients for standardization | six steps to creating a standardized practice | value pricing requires defining your clients | stop selling time | three critical factors drive the value pricing trend | stop looking for talent that does not exist
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

this is just as useful for your clients as it is for your staff. clients appreciate it because they know exactly what they’ll get and what to expect. staff appreciate it because, unlike in traditional firms where there are at least four different ways to get to the same deliverable, this model has one pathway for each deliverable and service product, making it both efficient and traceable.

read more →

pro member exclusive

tax rep training found in new partnership

new partnership between becker and the tax rep network.

by 卡塔尔世界杯常规比赛时间

it’s been widely publicized that the irs may be finally catching up on its “balance due” and other notices to taxpayers and, as such, so goes the need for tax representation work. if this is indeed your path as a cpa or tax pro, then consider this new partnership between accounting exam prep and training service becker and the tax rep network.

read more →

accounting arc

accounting arc: where in the world are you seeing this?

from bullet trains to ski slopes, accountants embrace the freedom of remote work. 

accounting arc 
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

in an era where remote work is becoming increasingly prevalent, professionals are discovering the freedom and flexibility to work from virtually anywhere. 

more: accounting arc:breaking barriers – how becky dupree’s love for data analytics and her identity shaped her professional path |  accounting arc: forecasting finance & the 2034 accounting landscape | accounting arc: top 10 strategies for managing growth | accounting arc: busting the big 4 myth | accounting arc: exploring ai’s role in modern accounting | accounting arc: unraveling the collapse of silicon valley bank | on a mission: introducing accounting, reaction, comedy (arc) | harper & co. cpas: the perspective of a non-accountant is imperative | menlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

this episode of arc hosts liz mason, cpa, and byron patrick, cpa.citp and cgma; and donny shimamoto, cpa.citp and cgma, delve into their personal experiences of working from unique locations and discuss how this trend is reshaping the professional landscape. 

read more →

pro member exclusive

how to prepare for partnership

businesswoman sitting on table while talking with four coworkers

our expert panel says first, consider why you want it.

by martin bissett
passport to partnership

the skill in producing financial reports is limited by the quality of the information presented to the cpa by the client. the motivation of the client to influence that financial information comes in many forms, some intentional and some unintentional. competence comes first in being able to resist pressure and present a true and accurate position of the client’s organization.

more: stop waiting for business to come to you | are you projecting confidence? | does client perception match your firm’s reality? | firm not thriving? five fixes | five questions for grading prospects | health, wealth, stealth: challenges on the path to partnership | don’t let recurring fees kill your practice | rate your personal purpose | five ways to make selling easier | six keys to getting a proposal accepted
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

sounds obvious, doesn’t it? but there’s a twist.
read more →

accounting arc

accounting arc: decoupling deib – a nuanced approach with jina etienne

understanding the distinct elements of diversity, equity, inclusion, and belonging can help create more effective and inclusive workplaces. 

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa)..

accounting arc 
with donny shimamoto
center for accounting transformation

jina etienne, cpa, cgma, cde, stands out as a beacon of change in the constantly evolving landscape of the accounting profession. as a cpa and certified diversity executive, etienne has dedicated her career to fostering inclusive cultures within accounting firms. in this accounting episode, etienne shares her journey and insights into the critical importance of diversity, equity, inclusion, and belonging (deib) in the workplace. 

join: july 16 free webinar, “the dei journey of accounting professionals – a research study analysis.”

more: accounting arc: what tech-savvy accountants know | accounting arc:breaking barriers – how becky dupree’s love for data analytics and her identity shaped her professional path |  accounting arc: forecasting finance & the 2034 accounting landscape | accounting arc: top 10 strategies for managing growth | accounting arc: busting the big 4 myth | accounting arc: exploring ai’s role in modern accounting | accounting arc: unraveling the collapse of silicon valley bank | on a mission: introducing accounting, reaction, comedy (arc) | harper & co. cpas: the perspective of a non-accountant is imperative | menlo innovations: improve office culture by overhauling internal reviews | dustin wheeler: for serious cas success, hire tech teams | chase birky: overcoming paralysis by analysis

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

etienne’s career trajectory is anything but conventional. after spending over two decades in traditional cpa roles, etienne pivoted toward a focus on deib. “i still think of myself as a recovering cpa,” she quips. today, she collaborates with accounting firms to create environments where all employees feel safe and valued, with a strong emphasis on psychological safety and intentionality. 

read more →