thresholds and core competencies for a new partner

what it takes to make partner: the 27-point checklist the best firms follow.

marc rosenberg, author of how to bring in new partners, cites at least six areas that partnerships at the nation’s best firms habitually evaluate before naming a new partner, including: nine intangibles, four financial and legal considerations, five practice development issues, three production and client management metrics, two technical proficiencies, three supervisory skills and one very important administrative credo. read more →

deciding between equity or non-equity partners

five reasons for one, eight for the other. and they’re not all created equal.

after studying some 700 firms, marc rosenberg has some fairly hard-and-fast rules about how to bring in new partners. here, he delivers five reasons to lean toward deciding on bringing in traditional equity partners and eight reasons for making them non-equity partners. all things being equal, they aren’t.

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the five habits managers must master to make partner

by marc rosenberg
author of how to bring in new partners

how will the duties and responsibilities of a manager change when he or she becomes a partner in the firm?

unfortunately, this is one of the grayest areas in bringing in new partners. common sense must prevail. ideally, there should be a gradual transition for new partners from their last two to three years as a manager to the first few years as a partner. during their last few years as a manager, they should:

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9 essential calculations for retirement buyouts

and the difference between smaller firms and larger firms.

by marc rosenberg
author of how to bring in new partners 

maybe you’ve noticed this too: many midsize and larger firms retire partners at one times annual fees or less, while smaller firms are often sold for well over that.

how can you reconcile those two very different valuations? the answer, of course, is in the math.

here are the nine essential calculations… read more →

the wrong way to account for partners’ ownership shares

and the two methods used by the smartest firms.

by marc rosenberg
author of how to bring in new partners

regardless of whether it is a corporation or a partnership, there is a substantial amount of accrual basis capital in a cpa firm. all the partners “own” some portion of that capital.

there are at least three methods for determining how much capital each individual partner “owns.” one of them should be avoided like the plague. read more →

seven emerging trends in structuring the buy-in for new partners

the old formulas don’t work anymore.

by marc rosenberg
author of how to bring in new partners

at one time, calculating and structuring the buy-in for a new cpa firm partner was fairly simple and uniform across the profession. but things have changed. until recently, you’d start with the total value of the firm, defined as accrual basis capital, and then add goodwill, commonly expressed as a percentage of fees.

so, let’s run the numbers and see why firms are looking for alternatives and what they’re finding. we’ll look at trends in personal risk profiles, ownership percentages, how the buy-in is paid, guarantees to banks, the number of years to pay the buy-in, who the buy-in is paid to, and last, but not least, sweat equity.

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18 proven rainmaking techniques for the shy cpa

it’s easier and more fun than it looks.

by marc rosenberg

it’s common for cpas to be uncomfortable with practice development. but it’s critical to the success of the firm. everyone doesn’t need to be a rainmaker. here are 18 ways that shy, introverted people can help their firms grow: read more →