what happened to the relevancy of the cpa profession?

college students listening to lecture17 ways to make accounting careers relevant to staff.

by marc rosenberg
on staffing

the business graveyard is littered with major organizations that missed the boat by failing to see cataclysmic game-changers happening right before their eyes.

more on staffing: staffing: what cpa firms are learning the hard way
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  • ice companies failed to get into refrigeration because they saw themselves in the ice business.
  • railroads missed out on autos and aerospace because they didn’t see themselves in the transportation business.
  • a ceo of digital equipment corporation (dec) said he couldn’t imagine why people would want a computer in their own house.
  • it took the wright brothers five years to get the u.s. government to even talk to them about their invention.

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survey: accounting profession demands swift change

two businessmen talking across a desknew employees want to see their career paths mapped out.

by rita keller
the rosenberg map survey

many firms continued to struggle with workflow issues. smaller firms have not invested in software tools that can greatly enhance productivity.

more from the survey: talent wars, m&a frenzy continue | next-gen leaders getting restless | mergers keep racing forward  | do you have a firm or a co-op? | accountability, equity, compensation are concerns | map survey top 10 findings | cpa firm revenues rise a hefty 8%
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when it comes to various software solutions, the constant chant by many practitioners in small to mid-size firms is that “it’s too expensive.” many firms have not budgeted nearly enough money for technology.
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2016 battleground: aging leaders vs. emerging leaders

2016-roundtable-outlook-for-rosenberg-map-commentary-vf-240x219there’s no time left to procrastinate about the firm’s future.

they say “past results are no indication of future performance.” maybe. maybe not. but if anyone should know, it’s our panel of experts, their comments drawn from the new edition of the rosenberg map survey. these are their bullet points and comments, verbatim, looking back at the last 12 months and looking ahead to 2016. – rick telberg, ceo

by rita keller
keller advisors

lessons from 2015:

while the talent wars continue to rage, during the last 12 months i have seen a lot more aggressiveness from firms seeking lateral hires.

more from the rosenberg map survey: private clouds on the rise | firms growing, still face talent challenges | outlook 2016: another economic storm coming? | how succession issues are driving desperation mergers | outlook 2016: change catches up with auditors | strategic plans undermined by out-of-control partners | growth, succession plans critical for firms | talent wars go from white gloves to boxing gloves|trend outlook 2016: change agents needed

if you are an experienced cpa with a niche focus and a successful track record you are more than likely being courted by several firms.
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the five treacherous factors hobbling today’s cpa firm

2016-roundtable-outlook-for-rosenberg-map-commentary-vf-240x219crumbling firm infrastructures, succession, the economy, staffing shortages, and shake-outs.

by 卡塔尔世界杯常规比赛时间
annual map survey

the new rosenberg map survey reveals a few significant things about the state of the accounting business—that growth and profit-per-partner are growing at a negligible rate and that intangible people issues are becoming painfully tangible, for example. but some more subtle truths emerge in the gimlet-eyed observations of those who advise cpa firms.

more on the  2016 outlook & forecast: cpa firm growth rates hit a wall  |  the five treacherous factors hobbling today’s cpa firm  |  sam allred: change agents needed  |  tamera loerzl on growth, succession plans critical for firms  |  allan koltin on talent wars go from white gloves to boxing gloves  |  get the full report: the rosenberg map survey

these truths are not self-evident. but with a little analysis, five trends emerge vividly – trends impacting cpa firms large, small, and middling. so it’s worth having a look:

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2014 roundtable: firms that ‘get’ women stand to win the talent wars

2014 top trends logo vf

on new leaders, staffing, ex-partners, and four new predictions.

by rita keller
ritakeller.com

analysis

women — the area of retaining and promoting females in public accounting continues to be a big challenge for many firms.

i like to compare it to life, in general. men always have been and continue to be puzzled by women. in the business world, there have been many great books written to help women better fit into the game of business. the much talked about book “lean in” by sheryl sandberg (coo of facebook) is an example. the biggest challenge in public accounting is getting women and men to read such books. read more →