covid: learning how to operate in the new normal

coronavirus crisis management outlook and analysis.

with sarah dobek

we’re out of the crisis stage or the triage mode,” inovautus founder and president sarah dobek tells 卡塔尔世界杯常规比赛时间 in a video interview.”and we’re moving in to the second phase, which is learning how to operate in what everybody’s calling the new normal.”

more covid crisis management videos: jean caragher: how to fight covid-19 ‘fear’ and ‘insecurity’ | jody grunden: covid and client communications | august aquila: what comes after coronavirus?andrew argue is on a missionmartin bissett: covid slams u.k. accountants, too | bill reeb: covid crisis separates the winners from losers

chaos and confusion make client communications “so critical right now for cpa firms,” she says, adding. ” if clients aren’t getting information, they’re absolutely getting information from your competitors.” read more →

what comes after coronavirus?

august aquila sees two major changes on the horizon. “more people are working remotely than ever before,” he says. “and people are working with their clients a little bit differently…

covid launches a new reality: now what?


^click to play: aquila addresses covid crisis response strategies.

eight new trends you can’t ignore in the new normal.

by august aquila

every day we get a clearer picture of what the future holds for the accounting profession, business in general and the overall population. while the future may look daunting, we will do our best to make the most of it and come out stronger. it’s what we have always done.

more: 6 action steps for a smooth retirement transition | 7 succession planning best practices | grissom and aquila on partner performance evaluations | gross profit in a professional services firm: opening a dialogue | checklist: 18 essential steps to effective billing | how to get partners to accept a new pricing philosophy
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

nevertheless, don’t plan on the old ways coming back. i just read that more than 60,000 accountants have already lost their jobs. perhaps, the war for talent will be over. there will be further reductions in the professional service workforce and firms will be able to pick and choose from the talent pool.
read more →

10 things you can start doing immediately

telberg photo barcelona blur 183-20160206okay, so we’re not invincible.

by august aquila

the pandemic has hit us fast and furious. the current crisis is forcing us to change the way to live and work. if you are reading this, you’re probably in an accounting firm. but these suggestions apply to many other sections of the economy.

the coronavirus crisis: three ways to step up in uncertain times | accountants battle coronavirus chaos | smartphone thermometers predict coronavirus hot spots | go remote with this app you already own [#wfh] | the top portable monitors for working from home | why process is key to remote work | in these turbulent times, leaders must lead! | the tax effects of coronavirus [live 1-hour webinar] | how to think straight through the coronavirus crisis | coronavirus culture-shift hits accounting firms | how to sanitize electronics against covid-19 with uv light

more: 卡塔尔世界杯常规比赛时间 is providing free access to our latest crisis update. start here for a guide to all our coverage.

here is a list of 10 items that you can start doing immediately:

read more →

2020 outlook: talent shortage drags on

what it takes to prosper.

by august j. aquila

the last of the baby boomers are retiring in large numbers this year. they had a long run at managing firms, but their time is now up.

more: 6 action steps for a smooth retirement transition | 7 succession planning best practices | grissom and aquila on partner performance evaluations | gross profit in a professional services firm: opening a dialogue | checklist: 18 essential steps to effective billing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i’m still seeing a lot of them trying to hold on and control things well into their 70s. i advise them to transfer equity while they are on the top of their game and not when they and the firm are declining. while many take this advice, those who don’t aren’t sure what they will do once they retire. i usually work out a retirement game plan for them.
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how to set a profitable price every time

the right clients will be willing to pay fair prices.

by gabrielle fontaine
addviserplus

whenever in negotiations with a potential client, do you know when to walk away, or do you feel forced to lower your price just to win the sale?

more on pricing:  4 ways to bill clients   |  timesheets: the nuclear option  |  joey havens on advanced pricingi lost a client to an accounting firm with cheaper feesaugust aquila: what marketers need to know about pricingvalue pricers ignore half the pricing puzzlewhere marketers fit in the pricing processthe value-pricing con job |  price it right: how to value accounting services

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

especially when attempting to use flat-fee pricing, many accounting professionals get caught up in doing anything to win new clients. that’s a mistake.
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cpa firm incomes gain 8% in new map survey

annual growth rates (via the rosenberg survey)

firms gear up for advisory, grapple with retirements, and take aim at bigger competitors.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg map survey

in the new 2019-2020 edition of the annual rosenberg map survey, the leading national benchmarking study for firms of all sizes, the average firm is growing at 7.7 percent, up from 7 percent in last year’s study and reversing a two-year decline.

meanwhile, organic growth, excluding mergers and acquisitions advanced to 5.9 percent from 4.3 percent, “proving that the accounting profession is really cultivating a focus on business development efforts,” according to the authors, led by charles hylan of the growth partnership and marc rosenberg of rosenberg associates, who founded the study 21 years ago, making it the longest-running such benchmarking project in the profession. (and available from 卡塔尔世界杯常规比赛时间 here.)

additional highlights of the new report include: read more →

6 action steps for a smooth retirement transition

older businessman with jacket over shoulderplus 8 questions the retiree should ponder.

by august j. aquila

firms today are facing succession planning issues at an unheard-of pace. blame it on the baby boomers and the overall demographics of the accounting profession and population in general.

more: 7 succession planning best practices | 8 steps to make cross-selling work for your firm | what marketers need to know about pricing | client centricity leads to profitability | 6 steps to making your new pricing happen | preparing to change pricing philosophy
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

over the past year i have worked with several managing partners in helping them transition from one set of leaders to another. the question i often get is, when is the time right?
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