the four flavors of niche strategies
but it depends on your taste for risk. jean caragher by jean marie caragher capstone marketing there are at least four types of opportunities your firm can pursue in considering…
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25 questions to ask before you launch a niche
for instance: can your firm deliver?
by jean marie caragher
capstone marketing
niche marketing is the decision to use a mix of marketing tools to address a specific target: a niche in the market.
using the information gathered in your marketing audit, answer the following questions prior to pursuing a particular industry or service specialization: read more →
thinking niche? start with a marketing audit
three things to know before jumping in.
by jean marie caragher
capstone marketing
you can’t start thinking about selecting a niche until you have a firm grasp of your firm’s current situation. that’s why you need a marketing audit of your firm. a marketing audit might start with three key areas to focus on:
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practice-proven processes & procedures the 90-day marketing plan for cpa firms
how to create the roadmap for your firm's growth
$279.95 – $299.95 learn more
step-by-step, week-by-week process and procedures guidebook. -
forecast & trends gear up for growth: the marketing trends manual for accountants
comprehensive research report
marketing and business development strategies at tax & accounting firms, research report
exclusive new findings into what's working, why and for which firms.
$195.00 learn more -
streaming webcast
inside the 90-day marketing plan for cpa firms – streaming webcast [discontinued]
how to create the roadmap for your firm's growth the companion webinar to the handbook.
$95.00 learn more