510 search results for "by marc rosenberg"

herding cats: advice for managing partners

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goldfish forming an arrow“effective leaders get people to follow without making them feel they are being told what to do.”

by marc rosenberg
the role of the managing partner

“few things are more important to human activity than leadership. it helps countries prosper. it makes businesses successful. parents help children become successful adults.

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“the absence of leadership is equally dramatic. without leadership, organizations move slowly, stagnate, and lose their way. we are taught that if decision-making is timely and correct, things will go well. yet a decision by itself changes nothing. more important is implementation, and that’s where organizations often fail.

“implementation is about how leaders influence behavior, change the course of events, and overcome resistance. leadership is crucial in implementing decisions successfully.” – quinn mills, harvard business school professor

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13 ways to make the most of your website

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woman on city train using tabletrecruiting. recruiting. recruiting.

by marc rosenberg
the rosenberg practice management library

every firm needs a website.

more: five social media do’s and don’ts | breaking it down: marketing job descriptions | how and why to hire a marketing director | how to brand and differentiate your firm | why consultative selling works | how not to develop your practice | does your firm recognize all its skills? | 15 powerful niche marketing practices
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here’s why: read more →

five social media do’s and don’ts

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bonus: specific tips on videos and visuals.

by marc rosenberg
the rosenberg practice management library

a few years ago, i was listening to the radio. the reporter was sharing the story of two young guys in manhattan who decided to open a pizza restaurant.

more: breaking it down: marketing job descriptions | how incentives for business development should work | marketing plans and why you need one | working business development into your day | how marketing systems produce business growth | 6 keys to developing new client prospects | protect and grow existing clients | the 4 marketing disciplines
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now, as you know, pizza restaurants are ubiquitous in manhattan. these guys thought they would be a bit different from other pizza purveyors and promote their business entirely on social media. much to their delight, their posts got a phenomenal number of likes and comments. but to their disappointment, few people actually came to their restaurant to buy pizza. yes, you guessed it, they went out of business within a year.
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breaking it down: marketing job descriptions

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word "marketing" highlighted above other wordsmake sure what you’re looking for is what you want.

by marc rosenberg
the rosenberg practice management library

here are detailed job descriptions for two key positions in cpa firms: marketing director and director of business development.

more: how incentives for business development should work | is it time to hire a marketing consultant? |how to manage the practice development function | networking for fun and profit | 14 marketing activities needed now more than ever | now is the time to activate your referral network | the 4 marketing disciplines
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for a cpa firm marketing director, the objective is to lead the strategic development, planning and execution of the firm’s marketing goals and action steps, all designed to continuously increase the firm’s revenue.
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how incentives for business development should work

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businessman ogling money over another's shoulderreward effort, not just closing.

by marc rosenberg
the rosenberg practice management library

most firms over $5 million have incentives in place for staff to bring in business. oddly, there is a tremendous disparity from firm to firm in how their incentive plans work. more on this later.

more: is it time to hire a marketing consultant? | how and why to hire a marketing director | how to brand and differentiate your firm | why consultative selling works | does your firm recognize all its skills? | 15 powerful niche marketing practices | are you ready for the great disruption?
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only 20 percent of cpa firm partners are effective at bringing in business. this means that 80 percent are not effective at selling. that’s a pretty low batting average. if partners are this bad at it, think what staff’s experience must be like!
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is it time to hire a marketing consultant?

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two masked people meeting in an officefour questions to ask yourself first, plus 10 more things to know.

by marc rosenberg
cpa firm growth: keys to practice development

many firms struggle with revenue growth for many years and then, reach the point when reality sets in: the partners recognize they don’t have the skills or the desire to be active and effective at business development.

 

more: how and why to hire a marketing director | marketing plans and why you need one | working business development into your day | how marketing systems produce business growth | 6 keys to developing new client prospects | protect and grow existing clients | 19 takeaways from the history of cpa firm practice development
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many of these firms decide to hire a marketing consultant to jump-start their marketing and get them on a path to growth.

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how and why to hire a marketing director

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11 reasons why and 4 ways to make sure they fail.

by marc rosenberg
the rosenberg practice management library

cpas are generally not comfortable with business development and are rarely skilled in implementing marketing plans.

more: marketing plans and why you need one | how to manage the practice development function | 14 marketing activities needed now more than ever | now is the time to activate your referral network | the 4 marketing disciplines
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as a result, many firms go through a phase where the partners say to each other: “we all agree that the firm needs more revenue. we all agree that our partner group sucks at marketing. doing nothing is unacceptable, so let’s get someone to bring in business for us.”

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when cpa partner votes go wrong

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percentage signs on round hanging tagsthere’s a better way.

by marc rosenberg
the rosenberg practice management library

it may seem intuitive to use ownership percentage to decide important financial and governance issues.

more: why billing less may mean earning more | what smaller firms must do to become firms of the future | the 13 signs you have a partner problem | covid-19, adversity and innovation | how covid impacts partner retirements |  three tough questions in partner buyouts | reward partners for performing like partners | 7 points of a well-crafted partner buyout agreement | smart tech tips from top cpa firms
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here are three common reasons why… and one important reason why not.

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