today's features
busy season management

tax season 2025 begins. ready or not.

bar chart
ready or not? more than four in ten accountants are expecting a better tax season this year than last year, with only one in six dreading worse. join the survey. get the results.

most pros will hit the ground running.

by 卡塔尔世界杯常规比赛时间 research

join the survey. get the results.

ready or not, here it comes: the marathon of the tax season. the w-2s are in the mail, the k-1s shouldn’t be far behind, and the 1099s are being filed.

more: every tax reviewer should be able to answer these ten questions | art werner: corporate transparency act and fincen reporting | quick tax tip | taxpayer advocate sees big improvements at irs | ask tax clients the right questions | major changes to circular 230: implications for tax professionals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

so far, most of america’s cpas and tax preparers are ready for the tax season and reasonably optimistic about this year’s revenues.

according to early results to the 卡塔尔世界杯常规比赛时间 busy season barometer, 44 percent of respondents are better prepared than they were last year, and almost as many are in about the same position as last year. only 14 percent say they’re less ready than last year, with a mere 3 percent much less ready. fifteen percent are “much better” prepared.

but that was before a trump-ordered government-wide hiring freeze and new threats of over $20 billion in budget cuts.

read more →

pricing, fees & billing rates

costs matter

illustration of estimating costs

the three stacks you need to consider.

by jody padar
radical pricing – by the radical cpa

true story. i once knew the cfo at a local mental health nonprofit agency. she had been manager of the accounting department at a large manufacturer but now considered herself semi-retired. she had recently moved into a new condominium and was overwhelmed by the renovation needs.

more by jody padar
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

she was competent but had a lot going on. as a result, she wasn’t paying attention as the nonprofit agency began to experience cash flow problems. the management team resolved to start booking more psychiatric services because they could bill medicaid the most for those types of services. sure enough, the organization’s gross sales increased substantially. unfortunately, no one had paid attention to the cost of delivering these services.
read more →

marketing & sales

bissett bullet: a desire to serve

today’s bissett bullet: “become known for having an altruistic attitude. demonstrate your desire to serve first and worry about your remuneration second.”

by martin bissett

when you approach a prospective client, come to a conceptual agreement first and foremost. determine how you could work together in a way that makes sure that the business has a better experience working with your firm than they would with the firm that they currently work with.

today’s to-do:

in your next meeting with a prospective client, make a conscious effort to demonstrate your desire to help them achieve what they’ve set out to, both professionally and personally, before you discuss fees.

see more bissett bullets here

read more →

accounting arc

top 10 red flags to watch for in accounting offices | arc

outdated technology, unrealistic billable hours, and “unlimited pto” among key issues discussed. 

click to subscribe anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), boomplay (africa), or rss.

accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation

the accounting profession is undergoing significant change, and workplace culture is at the forefront of that transformation. in a recent episode of accounting arc, industry leaders donny shimamoto, cpa.citp, cgma; byron patrick, cpa.citp, cgma; and liz mason, cpa, explore the red flags professionals should watch for in accounting firms. 

more arc: analysis, reaction, comedy

 

more accounting arc: jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics eduction | bailey lenart: from ledger sheets to transformational change | election tax plans: what cpas need to know |

“a firm that isn’t leveraging modern technology is a huge warning sign,” says mason, ceo of high rock accounting. she and the other panelists agreed that firms clinging to outdated systems often fail to create efficient work environments. “automated hr processes should be a baseline by now,” adds shimamoto, founder and managing director of intraprisetechknowlogies llc and founder and inspiration architect for the center for accounting transformation. 

read more →

charts & graphs

show us the money! accountants are making more

young woman holding giant dollar sign in modern office

want to retain employees? here’s one way.

by beth bellor

more money. that’s what the latest data show for the accounting profession.

the final jobs report of 2024 saw the accounting profession’s numbers slip a bit, but the bodies in those seats were pulling down record earnings. employees in the profession overall, at cpa firms and non-staff in payroll services saw their highest hourly wages ever.

more: survey says 57% of firms are raising prices next year | how accounting firms are handling the staff shortage | more big firms shut their doors to new college grads | seven enticements to keep talent on board | despite staffing crunch, firms freeze pay raises
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

and about time! we heard the call for better compensation in the most recent rosenberg national survey of cpa firm statistics.
read more →

pro member exclusive

every tax reviewer should be able to answer these ten questions

man wearing glasses holds papers in right hand and looks at laptop screen against a backdrop of windows
yes, we included the answers … just in case.

by ed mendlowitz
tax season opportunity guide

the primary people who should review tax returns are trained tax department reviewers. however, often the bunching and compression of work shifts some of the review to higher level, non-tax personnel such as audit managers and partners who might not necessarily have the comprehensive training, background and experience to handle everything that might come up during the tax preparation process.

more: taxpayer advocate sees big improvements at irs | ask tax clients the right questions | major changes to circular 230: implications for tax professionals | cornerstone report | art werner: due diligence and irs enforcement | quick tax tip | make ‘done but’ tax returns a thing of the past | six methods for getting paid faster this tax season | use humor to get tax documents in early | art werner: busy season predictions | four steps could close the tax gap | art werner: how to turn tax prep into tax advisory | art werner: navigating business structure decisions amid tax law changes | tax season memo from staff to managing partner | is the irs adequately tracking corporate tax evasion? | irs still unsure how to measure audit rate
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

additionally, in many firms, almost everyone on the staff prepares some returns. that lack of dedicated preparers with the trained skills places an added burden on the tax reviewers, making it important for them to have the range of experience needed to perform the review.

following are 10 questions reviewers should be able to answer to qualify for their role.

read more →

featured video

beth whitworth: focus on outcomes not hours | the disruptors

stop wearing your hours worked as a badge of honor.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

the disruptors
with liz farr

a few months ago, beth whitworth emailed her remaining legacy 1040 clients, informing them that they would have to move over to the subscription-based model she’s been implementing over the last few years. “i will say it’s scary,” she says. “and when i pushed the button and then sent the email, i was like, ‘oh, what’d i do?” but she quickly realized that she was doing the right thing. “this is where we need to move to.”

more podcasts and videos: mike sylvester: learn to say no | salim omar: identify your client’s $100,000 problem | jackie meyer: earn more with fewer clients | jack fleherty: don’t be a ‘yes’ person | greg adams: from finance to storytelling | the disruptors | jody padar: make radical changes now if you want to be relevant in 2030 | rebecca driscoll: amplify reach by helping other firm owners | rory henry: create the return on relationships | mike maksymiw: be the leader you wish you had | terrell turner: build a solid business showing up as yourself | kelly mann: be the bull in the china shop | alicia katz pollock: create a human-centric business |  nancy mcclelland: be the one your clients ask first |alan whitman: stop accepting the status quo | sean duncan: discover your own genius | ingrid edstrom: true wealth is not financial |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

instead of continuing to accommodate the clients who were resistant to using technology, who wanted to continue dropping off documents, and who no longer fit her business model, she decided that “it would be okay if none of them stayed.” while she did get some pushback for the increase in fees that would accompany a higher level of service, she did get some who happily responded, “sign me up!”

read more →

busy season management

ask tax clients the right questions

hourglass on paper charts

don’t let them dictate your workflow.

by frank stitely
the relentless cpa

who makes the errors in your firm? staff obviously, but that’s half of the answer. clients are a major source of tax return errors. clients cause errors in three ways:

  1. errors of omission
  2. errors of commission
  3. errors in attitude

more by frank stitely
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

every tax season, we finalize and deliver returns only to hear from the client, “i think i might have forgotten to tell you that we had a baby last year.” does this happen to you? this is a client error of omission. unintentionally, clients withhold important information.
read more →

politics & government

taxpayer advocate sees big improvements at irs

data table

but still “far from perfect.”

by 卡塔尔世界杯常规比赛时间 research

for the first time ever, erin m. collins, america’s resolute national taxpayer advocate, has opened her annual report to congress with good news.

“the taxpayer experience,” she writes, “has noticeably improved.”

more: ask tax clients the right questions | major changes to circular 230: implications for tax professionals | cornerstone report | art werner: due diligence and irs enforcement | quick tax tip | make ‘done but’ tax returns a thing of the past | six methods for getting paid faster this tax season | use humor to get tax documents in early | art werner: busy season predictions | four steps could close the tax gap | art werner: how to turn tax prep into tax advisory | art werner: navigating business structure decisions amid tax law changes | tax season memo from staff to managing partner | is the irs adequately tracking corporate tax evasion? | irs still unsure how to measure audit rate
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

collins has good reason for her praise:
read more →

advisory & consulting

the shift to advisory from a firm perspective

man and woman high-fiving each other in office

it might take longer than you expect, but it’s so worthwhile.

by frank stitely
the relentless cpa

articles about shifting to advisory are mostly written by consultants. they are smart, well-meaning people. they have lots of advice, some good, some bad, but it’s like hiring a vegan chef to grill your steak. they aren’t living with the consequences.

more from frank stitely
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

my firm made the shift and learned a lot of lessons from grilling our own steak. we mostly survived with just a mild case of food poisoning.

let’s kindly ask our vegan chefs to leave the room and just speak firm to firm. let’s wait a second longer to make certain they’re off grilling tofu.

read more →

audit & assurance

the risks of not innovating in audit

hand below light bulb

technology is moving quickly. are you keeping up?

by alan anderson, cpa
transforming audit for the future

auditors, like most accountants, tend to be conservative in nature. we tend to be reluctant to change unless we’re on a burning platform.

more by alan anderson
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

as i’ve said before, audit is at a crossroads. we can continue the way we’ve been doing audit and will likely go extinct. or we can make changes that will keep audit relevant and valuable for the next generations.
read more →

featured video

steve yoss: boost security with mfa | quick tech talks

your data has probably already been exposed.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

quick tech talk
with steve yoss
cpe today

data breaches have become an unfortunate reality in the digital age, and with them, the risk to personal and financial information continues to grow. however, there is a simple yet powerful way to protect your accounts: multi-factor authentication (mfa).

more steve yoss
more tech
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

mfa, sometimes referred to as one-time passwords, has become a cornerstone of modern cybersecurity. think about this hard truth: your data, unfortunately, has probably been exposed by either a website, a web service, or maybe even your favorite merchant at some point in the last 10 to 15 years. when passwords are stolen in data breaches, cybercriminals often use them to access accounts on other sites, exploiting the common habit of password reuse.

read more →