the success secrets women already know

who gets more out of their employees, men or women?

by sandi smith, cpa
accountant’s accelerator

if you guessed women, you’re right. women possess natural relationship skills that help them build loyalty, foster productivity, and spark motivation.

sandi smith

related:   why you’re missing out on 98% of your new business potential    the missing ingredient in your marketing that will make all the difference 3 steps to start running on millionaire time    on the road to a stress-free life: identify your character strengths     the power of deadlines in closing a deal      his and her brains at work in tax and accounting  5 mistakes to avoid when seeking new clients the top 12 business card blunders accountants make

according to a study by the guardian life small business research institute, women’s skills provide: read more →

why you’re missing out on 98% of your new business potential

three ways to master the art of follow-up.

by sandi smith, cpa
accountant’s accelerator

it seems there are hundreds of questions swirling around how to follow up with prospects. the raw truth is that very few people follow up at all. on average, only 2 percent of people buy on the first contact with a vendor.

so if you’re not following up, you’re walking away from 98 percent of your sales.

sandi smith

more for 卡塔尔世界杯常规比赛时间 pro members:  the missing ingredient in your marketing that will make all the difference 3 steps to start running on millionaire time    on the road to a stress-free life: identify your character strengths     the power of deadlines in closing a deal      his and her brains at work in tax and accounting  5 mistakes to avoid when seeking new clients the top 12 business card blunders accountants make

here are my tips to maximize sales and take the pain out of following up: read more →

his and her brains at work in tax and accounting

three things that are different.

by sandi smith, cpa
accountant’s accelerator

are men’s and women’s brains different, when it comes to the workplace? the answer is a resounding yes, and more importantly, science is finding that men and women work differently. when a woman works like a man does, her health suffers

sandi smith

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: 5 mistakes to avoid when seeking new clients the top 12 business card blunders accountants make seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

here are three things that are different in men’s and women’s brains. read more →

the power of deadlines in closing a deal

headache or dream come true?

by sandi smith, cpa
accountant’s accelerator

in the accounting profession, there are a ton of deadlines. month-end, quarter-end, and year-end. payroll taxes, sales taxes, and corporate taxes. and extension deadlines, filing deadlines, and payment deadlines, to name just a few.

sandi smith

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间:  on the road to a stress-free life: identify your character strengths •  the missing ingredient in your marketing that will make all the difference •  3 steps to start running on millionaire time  5 mistakes to avoid when seeking new clients the top 12 business card blunders accountants make seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

all of these deadlines may be a headache to business owners and accountants alike, but they are a marketer’s dream come true. how can you use deadlines to your advantage in marketing your services? and what if you are selling a service that is not in the accounting profession? keep reading and we’ll answer these questions and provide you with five ways to woo your prospect with deadlines. read more →

on the road to a stress-free life: identify your character strengths

and put them to work.

by sandi smith, cpa

how many times a day do we tell ourselves with the little voice in our head that we’re falling short of the ideal we have for ourselves? “i forgot to add the salt, so i ruined the recipe.” “i’m not good enough.” “i was mistaken.” “i’m not smart enough.” “i didn’t get picked for the finals.” “nobody likes me.” and so on.

sandi smith

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: 5 mistakes to avoid when seeking new clients  the top 12 business card blunders accountants make   seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

instead, why don’t we focus on our strengths? a university of michigan psychology professor undertook an extensive research project to discover 24 positive character strengths that each person has to varying degrees.

they are: read more →

the missing ingredient in your marketing that will make all the difference

even after years of training, learning and succeeding, it doesn’t come easy.

by sandi smith, cpa
accountant’s accelerator

in school, during both my undergraduate courses and my mba classes, i took marketing 101, or something close to that. i learned the four p’s: product, price, place, and promotion. i aced the class.

sandi smith

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间:  3 steps to start running on millionaire time •  5 mistakes to avoid when seeking new clients  the top 12 business card blunders accountants make   seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

when i started my first business at age 13, i ran an ad and was able to get clients. it was no big deal. when i wanted to earn some part-time money during college doing bookkeeping (before i passed my cpa exam), i answered an ad and found clients. it was no big deal. when i started a part-time photography studio in the 1980s, i sent out press releases and direct mail and got clients. it was no big deal. i was doing all of this on the side while i had full time jobs paying the rent and everything else. read more →

3 steps to start running on millionaire time

stop “non-profit” tasks and start making more money in your practice.

by sandi smith, cpa / exclusive to 卡塔尔世界杯常规比赛时间
accountant’s accelerator

let’s do the math. to earn a million dollars in a year, you have to bring in $83,333 per month. assuming you bill hourly and work for the standard 1,000 billable hours per year, you need to charge $1,000 per hour. if you want to make five million in one year, you will need to charge $5,000 per hour.

here’s some breaking news: you won’t get there doing tasks that are worth $10 per hour. even if we drop a zero and aim for six figures in a year, you won’t get there doing $10 per hour tasks either. at six figures, you’re worth $100 per hour.

sandi smith

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间:  5 mistakes to avoid when seeking new clients  the top 12 business card blunders accountants make   seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table

the difference between poor people and rich people is simple: one values the scarcity of their time and uses every minute wisely, and the other doesn’t.

here are some tips to help you start thinking like a millionaire, which is the first step to becoming one: read more →

5 mistakes to avoid when seeking new clients

business development for sole practitioners and small firms.

by sandi smith, cpa special to 卡塔尔世界杯常规比赛时间

if you’re a sole practitioner or small-firm operator,  you’re probably very good at what you do — or you wouldn’t be in business today. but when it comes to marketing and selling yourself, well, many of us didn’t voluntarily sign up for that part.

as a matter of fact, some of us are resisting — kicking and screaming — marketing ourselves. so no wonder, for some of us, business is slow or not growing at the rate we’d like.

sandi smith

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: the top 12 business card blunders accountants make   seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

we all hope we will have enough referrals so that we will never have to sell ourselves. but in the last few years, referrals, even for those with huge followings, have slowed down. it’s past time that we work on more fully developing the marketing and selling function of our businesses.

as you do, here are five mistakes to avoid: read more →

the top 12 business card blunders accountants make

how many of these common errors or omissions can you find on your business card?

by sandi smith, cpa

the lowly business card: we don’t give it a second thought before we get the thing printed up, and we just do what everyone else does.

many people, new in business, get the business cards printed before they’re really ready to, which causes many of the mistakes i list below. experienced or new, you’re missing huge opportunities to let your business card take some of the work off your shoulders. we may take it for granted, but i feel that your business card is one of your most important pieces of marketing collateral, and the most under-utilized.

sandi smith
sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间: seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

here are my suggestions for how to get your business card working as hard as you do. if you want to play along, pull out your business card, and see if your card is guilty of any of these first four no-no’s. read more →

the ten most common mistakes on accounting firm websites

you only have eight seconds to make a first impression. don’t waste it.

by sandi smith, cpa

you can indeed get more business, more clients, and more profits from your web site. but not if you make these common mistakes!

sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间:   why 9% of firms flourish even in bad times      ‘there is no such thing as a time problem’      15 off-the-hook ideas for accountants to dream big       seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects?
• five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table

whether creating a new site or updating your existing site, here are some common pitfalls to avoid. read more →

why 9% of firms flourish even in bad times

a four-pronged approach to weathering any economic storm.

by sandi smith, cpa

according to an article published in harvard business review, three scientists, ranjay gulati, nitin nohria, and franz wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times.

more small-firm success tips at 卡塔尔世界杯常规比赛时间:   ‘there is no such thing as a time problem’    15 off-the-hook ideas for accountants to dream big     3 money leaks that may need plugging in your business    seven tips to keep the clients you have how to attract clients like a magnet eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue  • what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table

first, here’s a list of sure-fire ways to kill your business: read more →

‘there is no such thing as a time problem’

it’s a management problem and here are three solutions.

by sandi smith, cpa
accountant’s accelerator

i know it’s a bold statement and a lot of you will disagree. but please have an open mind and hear me out.

time is the great equalizer. we all have the same number of hours in a day, yet some entrepreneurs, many of them self-made, become wildly successful, while others languish. only one in twenty business owners in the u.s. (2002 numbers) make it past $1 million in annual revenues. i believe the way they use their time is a big factor in their success or failure.

more from sandi smith at 卡塔尔世界杯常规比赛时间:   15 off-the-hook ideas for accountants to dream big   eleven easy ways to deliver more value to clients   five things accountants take for granted that costs them revenue  • what’s in your new client funnel?  • what’s in your welcome kit for new prospects?  • five fun and easy ways to wow your clients  • six ways to give yourself a raise • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level  • easy ideas for a quick business boost  • four new mega-trend marketing strategies  • how to stop leaving money on the table

here are three better explanations of your time problem:

read more →

15 off-the-hook ideas for accountants to dream big

 

start your business ‘bucket list’ today.

by sandi smith, cpa
卡塔尔世界杯常规比赛时间 / accountant’s accelerator

do you have a business bucket list?

did you see the movie “the bucket list?” morgan freeman and jack nicholson played men who didn’t have too long to live. they each wrote up a bucket list, a list of things they wanted to do or accomplish before they kicked the bucket (as we say in the south).

why not apply the concept to your business? you can do this whether you have your own business or a job, although you have a bit more control when you’re the boss. what do you want to do before you retire or sell your business?

sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间:  3 money leaks that may need plugging in your business    seven tips to keep the clients you have  how to attract clients like a magnet  eleven easy ways to deliver more value to clients five things accountants take for granted that costs them revenue  • what’s in your new client funnel?  • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients  • six ways to give yourself a raise  • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level  • easy ideas for a quick business boost  • four new mega-trend marketing strategies  • how to stop leaving money on the table

here are some ideas: read more →