today's features

bissett bullet: innovation

today’s bissett bullet: “what do meta, uber, ali baba and airbnb all have in common?”

by martin bissett

they have all become the biggest in their industry without owning the very thing that they offer. they have all innovated on traditional business models and grown by embracing technology and connecting with people.

what can we learn? moving to the cloud in this profession has huge advantages, but it means nothing without the ability to demonstrate that benefit to our clients in order to convince them to experience the power of real-time accounting.

the work we do for clients is fueled by relationships. the closer the relationship, the better equipped you are to talk about new technology in terms of how it aligns with their business goals and the benefit it will bring to them personally.

today’s to-do:

what is happening right now in accounting tech that would be of benefit to your clients?

see more bissett bullets here

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perfecting the client needs assessment

standardization will make you more efficient, effective and profitable.

by jody padar
radical pricing – by the radical cpa

a client assessment is an onsite or virtual session where you observe the client’s accounting system on which you’ll be working. this is your opportunity to see how they run their business: their software, their processes and who does what. this is when tasks and responsibilities are clarified and assigned. both the client and your firm need to understand their responsibilities in this new partnership.

more: four steps to scoping for alignment … and the #1 rule to remember | getting aligned on scope helps your team and your clients | create more meaningful kpis | here’s how profit sharing improves your firm | five areas to ground new metrics other than time | five reasons to ditch timesheets for good | productize services for consistent client value | digitize clients for standardization | six steps to creating a standardized practice | four ways automation pushes the paradigm shift | are you the key signal caller for your clients?
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this assessment also allows you to fully understand the client’s service needs. it is a real-world assessment of services, budget and the work required to provide deliverables. it will also allow you to understand what it will take to onboard them. again, this assessment goes both ways. it’s worth assuming you have competition, so take advantage of this time to impress the client with some consultative advice demonstrating the value you bring to the table – this is especially true if you are charging for the assessment.

one of the key benefits is the ability to limit your risk and as you:

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three ways to make it easier for prospects to say yes

woman staring at watch in waiting area

bonus: checklists to implement each one.

by sandi leyva
the complete guide to marketing for tax & accounting firms

change is hard on all of us, and there’s no exception when it comes to new customers taking a first step to do business with you.

more: make your next busy season easier now | how to put your strengths to work for you | are you throwing away profits? | three steps to becoming a millionaire | how to use chatgpt to create images | create a bad website in ten easy steps | leverage your strengths to beat stress | are you crossing off your business bucket list? | ten ways to make your business irresistible | five ways to target the low-hanging fruit
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the question is, how can you make it easier for clients to get through that change so that they will do business with you?

the key is to be as approachable as possible, and here are some tips to do that. read more →

rubik yeriazarian: smaller firms offer big opportunities for rapid skill development in forensic accounting | accounting arc

don’t just follow the traditional path; seek mentors and learn constantly.  

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accounting arc
with donny shimamoto.
center for accounting transformation

for many accounting professionals, the big four firms represent the pinnacle of success—a destination for those with high aspirations. but for rubik yeriazarian, cpa, cfe, cff, they were just the beginning. specializing in forensic accounting, yeriazarian knew from his college days that this was the path he wanted to follow. “back when i was in college, big four were the only firms that offered forensic accounting,” he recalls. “i knew that was my ticket in.” 

more accounting arc

at the big four, yeriazarian was exposed to complex forensic cases that shaped his career. he learned the ropes in an environment that offered vast resources and support, but something was missing. “you have a lot of support at a big four, but i felt like i needed more hands-on experience,” yeriazarian says. this realization led him to a boutique firm—a move that many of his peers questioned. 

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cas can play a critical role in clients’ vendor selection

the needed skills are already part of the accountant’s skill set; they just need to be applied outside of the finance function. 

by donny c. shimamoto, cpa, citp, cgma
center for accounting transformation

historically, vendor selection has been primarily driven by operations or it teams. however, recent research by the chief executive group for the cfo leadership council shows that finance teams play a critical role in vendor selection. forward-thinking cas teams should take a cue from these finance teams and broaden their service offerings to help clients be more successful. 

more donny shimamoto, cpa.citp, cgmamore casmore cfo services

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how finance teams support vendor selection 

as shown in figure 1 below, more than 7 of 10 finance teams are involved in the final selection of vendors and products. many people often see finance’s involvement as just the final stamp of approval, but the research clearly shows that finance teams are involved throughout the purchasing process. 

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ingrid edstrom: true wealth is not financial | the disruptors

work-life balance means integrating work and life so that the work we choose to do expresses who we want to be in the world.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members. 
subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegooglespotifyiheartdeezer, amazon music and audibleplayer fmaudacygaana (india), and boomplay (africa).

the disruptors
with liz farr

ingrid edstrom wants accounting to be not just a more sustainable profession but one that’s regenerative. “this idea of sustainability is really operating from the idea that things can continue to perpetuate as they are,” she explains. a firm may be financially sustainable, “but at what cost to our families, to our personal health?”

more podcasts and videos: caleb jenkins: firm growth requires owners to shift roles | chris hervochon: be the leader you want to work for | ira rosenbloom: don’t merge for the moneyadam lean: get out of the accountant’s trapgeraldine carter: charging more is better for your clientsvimal bava: when working smarter, not harder, is the only option | dawn brolin says grow your firm by shrinking itjason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill morekaren reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusionbill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

the regenerative approach recognizes “that we’ve already passed a threshold of harm that needs to be healed,” edstrom says. “regenerative accounting is starting to reframe those ideas around ‘what does it look like to go about business in a different way that is truly life-supporting for all peoples and our planet, rather than being extractive of our planet and exploitative of our peoples?'”

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four reasons accountants struggle with selling

businessman with head in hands

reframe your thinking.

by martin bissett
business development on a budget

let’s take a look at the last 20-plus years of my experience and my research as to where new clients come from in an accounting practice. i don’t think there are going to be too many shocks here.

more: think of it as service, not selling | eight questions for personal preparation | how to prepare for partnership | stop waiting for business to come to you | are you projecting confidence? | do you deliver on your website’s promises? | showing leadership through customer service | firm not thriving? five fixes | the real math behind the sales pipeline | five questions for grading prospects | be clear about your roi proposition | don’t let recurring fees kill your practice | two steps toward mastering selling | nine checkpoints before every prospect meeting
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

what i’ve found is that 82 percent of all new clients in a given year who come into an accounting firm come in from a referral source. this may be a bank or a lawyer or some other source, perhaps an existing client, who has recommended that a particular business meet with your firm and come on board as a client.
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new warehouse robot could revolutionize efficiency

mytra’s innovative system lessens the need for forklifts, maximizes storage space and automates heavy-lifting tasks.

by rick richardson
technology this week

the warehouses of the world are surprisingly empty spaces. there’s a lot of material in these vital nodes of the complex global commodities of our transportation system, but there’s also a lot of vacant space on the floor between their racks. the space is there to make room for the forklift, the workhorse of the warehouse, which must have room to maneuver when lifting and carrying pallets loaded with hundreds or thousands of pounds of merchandise. a forklift needs plenty of space and a professional driver to do a mundane but dangerous task.

more: new pacemaker powered by light, no batteries | microsoft patents an encryption system to block visual hacking | recently discovered antibiotic spares ’good’ bacteria | is nasa about to make air travel cheaper?startup creates legolike brick that can store air pollutionai displacing more jobs in banking than other sectors | your brain can store 10 times more than anyone thoughthow many ev charging stations will we need?google launches new private space featuremicrosoft discovers a security flaw impacting android apps | what is an ai pc, and should i get one?fool’s gold may not be so foolish nowai-engineered enzyme could be solution to plastic pollution
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

a new robotics firm recognizes an improved approach to warehouse management. mytra, a company created by former employees of tesla and rivian, wants to automate and combine warehouse activities by using a robot and a storage rack system to improve the efficiency of product movement. this could also make the forklift obsolete.

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artificial intelligence: it’s a matter of time

bar chart

what are you saving it for?

by 卡塔尔世界杯常规比赛时间 research

what is artificial intelligence good for? we still don’t know. we know it’s going to be good for a lot, but so far, we’re using it only for a little – just a taste of what’s to come.

more: ai will steal your job. and that’s a good thing | allan koltin: how small firms can thrive against pe-powered competitors | the power of community in accounting | desperate cfos are outsourcing accounting functions | does firm culture still matter? | tax and accounting jobs and salaries show strength | tax law is driving practice development | olympics of outsourcing and offshoring for accountants | new study: strong and steady growth for accountant jobs and salaries | turnover timebomb: 4 of 5 senior managers at risk
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

one major impact will be on that elusive infinite, time.

for one thing, ai’s going to save a lot of time. tasks that used to take hours or days will soon take mere seconds.

but is that a good thing or a bad thing?
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eleven types of audit clients and which to fire

bad clients can bring turmoil by increasing the likelihood of regulatory scrutiny, legal troubles and reputational damage.

by alan anderson, cpa
transforming audit for the future

in the realm of auditing, client selection is a critical decision that can significantly impact the health and harmony of your team and your firm. auditors should be highly selective about their clients because engaging with entities that lack ethical standards, have complex or opaque financial practices, or demonstrate a history of compliance issues can lead to substantial risks and challenges.

more: don’t risk losing good employees for bad clients | can a service center model solve audit staffing shortages? | move to advisory and assurance with relevance | use eight audit exit items to deepen client relationships | know your three audit w’s | planning lays the foundation of audit relevance | are you correctly identifying the relevance intersection? | traditional audits don’t deserve premium billing

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when we discuss the types of clients that our teams find challenging to work with, we can divide them into these categories:

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hourly billing doesn’t cover the value; now what?

a lesson in applying judgment.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i helped a client get a bank loan, negotiated the rate and fees with the bank and had a tight covenant loosened. i prepared a personal financial statement, prepared a compilation statement for the business, projected financial figures and accounts receivable projections and reviewed and discussed them with the bank, and had numerous conversations with bank and client.

more: ask for what you’re worth | the top tip for reviewing tax returns | you have to start somewhere | two options for collecting past due fees | you can’t win with lowballing | nine reasons not to specialize | when board service gets tricky | yes, you have to share work papers | hiring experience vs. training inexperience | eleven ways new staffers can help bring in business | should you merge? here’s how to chart your path
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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make your next busy season easier now

sad businessman sitting at desk outdoors and looking straight ahead

five ways to shift some of the heavy lifting to your lighter months.

by sandi leyva
the complete guide to marketing for tax & accounting firms

for some of you, summer can be a slow time in your business. if you do taxes, all the action is during busy season and in september if you have a lot of extensions. if you’re a bookkeeper, your busiest month is january. and if you do software consulting or training, it slows down in july and august.

more: how to put your strengths to work for you | implement these two daily rituals | want to close a deal? set a deadline | five business development mistakes to avoid | how to leverage chatgpt during this crazy tax season | eight steps to getting started with ai: a guide for tax professionals | you don’t have a time problem | three money leaks and how to plug them | eleven ways to serve clients even better
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

if you have a good relationship with your clients, you might be able to move some of your busy season work to off season. and if you have clients who are ready to take advantage of new technologies, there are lots of opportunities in the cloud. here are five quick ideas to stir up some revenue in the slower summer months.

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develop your personal marketing plan in ten steps

woman working on laptop in office setting

are you a trusted resource?

by august j. aquila
price it right: how to value accounting services

let’s face it, achieving the firm’s goal is everyone’s responsibility. it cannot be delegated to a marketing director or a handful of rainmakers.

more: five ways to make partners fall in love with marketing | analyze your firm to keep it current | three more strategies for growing your practice | understand the 10 steps of the buying process | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | four questions for choosing your marketing audit strategies
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

everyone has his or her own style, strengths, weaknesses and objectives when it comes to marketing and bringing in new business. a personal marketing plan gives you the opportunity to take responsibility for

  • developing a referral network,
  • obtaining new business from existing and new clients, and
  • increasing your personal balance sheet by developing new marketing and communication skills.

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