accounting marketing 101 for partners
…services (probus, 1986, rev. 1991); new dimensions in investor relations (wiley, 1997); competing in the new capital markets (harper business, 1991); client at the core [with august aquila] (wiley, 2005)…
344 search results for aquila+"creating the effective partnership"
accountaneur: the entrepreneurial accountant
…lead to entrepreneurial achievement.” – august j. aquila, ceo, aquila global advisors llc, consultant to professional service firms, author and speaker. see more by august aquila at www.g005e.com see practice…
leadership at its strongest
…to lead. for more information, see mollerpsfgcambridge.com. august aquila is an internationally known speaker, writer, and consultant to professional services firms. he is ceo of aquila global advisors. he is…
how to engage partners in the firm’s future
…7: what successful managing partners do review questions for chapter 7: insufficient managing partners appendix key concepts in review survey about the authors aquila august j. aquila is an internationally…
gross profit in a professional services firm: opening a dialogue
plus specific ways to improve in services, marketing, sales, delivery and support.
by august j. aquila
price it right
accounting firms focus on top-line revenue or net profit. but are they focusing on what really matters?
more: tomorrow’s leader in 9 bullet points | checklist: 18 essential steps to effective billing | how to get partners to accept a new pricing philosophy | 12 pricing factors beyond cost | 13 questions about providing value | how to shift from production to marketing orientation
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profitable businesses involve more than just selling more products and services to increase revenues. there is an old joke in the retail business: a salesperson tells the manager that they are losing $1 on every shirt they sell. the manager says, “don’t worry, we can make it up in volume.”
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client centricity leads to profitability
this is a job for your line partners, not your marketing department.
by august j. aquila
price it right
as one who has been on the inside of accounting firms as a partner and marketing director trying to implement such concepts as client centricity, i can honestly say that most marketing and management concepts are easier said than done.
more: tomorrow’s leader in 9 bullet points | checklist: 18 essential steps to effective billing | how to get partners to accept a new pricing philosophy | 12 pricing factors beyond cost | how utility and value affect pricing | understanding the product pricing life cycle | 4 ways a production orientation can harm a firm
when it comes to clients, many partners think they know what their clients really want, but in reality they scarcely do. in short, most client-centric service strategies produce neither the “wow” factor nor the profits.
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tomorrow’s leader in 9 bullet points
don’t have them all? pick one and get started.
by august j. aquila
price it right
everything the firm does from this moment on flows from this decision, including the firm’s strategy, reputation, the ability to attract critical talent and how well it will execute its plans.
more: checklist: 18 essential steps to effective billing | 6 steps to making your new pricing happen | preparing to change pricing philosophy | ethical issues in pricing | how utility and value affect pricing | understanding the product pricing life cycle | 4 ways a production orientation can harm a firm
selecting the strongest rainmaker or the longest tenured partner, no matter how well liked, can quickly send the firm in the wrong direction if the candidate is underprepared or an inadequate leader.
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survey: tiered partnerships? it’s happening
transition, staff shortages remain issues.
by august aquila
rosenberg map survey
first, while the merger frenzy continued in 2016, firms were becoming more selective in the type of firms they were acquiring. over the last several years, firms were acquiring for the sake of more volume.
more from the map survey: extending retirement turns off future leaders | firms struggle to retain clients, key players | staffing and succession still rocking firms | will staffing challenges change the definition of partner?
2016 was different. firms didn’t want to just add more volume, they were looking for specific niches that would strengthen their existing practices. also, it became more evident that firms were struggling with the fact that they had acquired a lot of problems.
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