today's features

artificial intelligence may already be plateauing

man reading about chatgpt on computer screen

progress may be more incremental … while resource use continues to boom.

by rick richardson

according to a recent story from the information, openai’s next-generation orion model of chatgpt, which is both rumored and denied to be arriving before the end of the year, might not be everything that has been hailed when it does.

more on ai: thomson reuters brings al to audit solutions | ai displacing more jobs in banking than other sectors | what is an ai pc, and should i get one? | ai-engineered enzyme could be solution to plastic pollution | educators can benefit from new generative ai course | ai named the highest-paying in-demand tech skill for 2024 | ai generates revolutionary new battery design | chatgpt is getting humanlike memory
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according to the report, which quotes unnamed openai staff, the orion model has shown a “far smaller” improvement over its predecessor, gpt-4, than gpt-4 did over gpt-3. according to the same individuals, orion “isn’t reliably better than its predecessor (gpt-4) in handling certain tasks,” particularly coding applications, even though the new model is noticeably better at general language functions like creating emails or summarizing documents.
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greg adams: from finance to storytelling | the disruptors

accountants need to write their own stories.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

 

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the disruptors
with liz farr

greg adams believes that accountants’ work opportunities have long been underappreciated and misunderstood. when accountants at parties are asked what they do, adams explained that they always have to give the “but answer,” as in, “i’m an accountant, but i have a really cool job.” 

adams himself has spent time in australia and barbados and “had lots of adventures” during his time at kpmg.   

more podcasts and videos: jody padar: make radical changes now if you want to be relevant in 2030 | rebecca driscoll: amplify reach by helping other firm owners | rory henry: create the return on relationshipsmike maksymiw: be the leader you wish you hadterrell turner: build a solid business showing up as yourselfkelly mann: be the bull in the china shopalicia katz pollock: create a human-centric businessnancy mcclelland: be the one your clients ask first |alan whitman: stop accepting the status quo | sean duncan: discover your own genius | ingrid edstrom: true wealth is not financial | caleb jenkins: firm growth requires owners to shift roles |

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his new book, green shade$, is an attempt to dispel the notion of accounting as limited to just tax or audit and to change the branding and image of accountants. a fan of jack reacher-type thrillers, adams wrote an accounting book that comes with a warning: “it has a little bit of violence in there and some sexual tension and but even has accounting equations.” the protagonist, dex mccord, jumps off a cliff while dodging bullets, but in his quest to solve the murder of an old accounting friend, he is “aided by at least 10 different types of accountants,” experts in transfer pricing to sec filings.   

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four steps to rebooting your practice

man in suit pushing a restart button

if it’s not everything you wanted, here’s how to turn things around.

by sandi leyva
the complete guide to marketing for tax & accounting firms

how does your current business look compared to the one you dreamed about before you started your entrepreneurial journey?

more: get more referrals in five steps | is your practice leaking money? | boost your value, boost your fees | three ways to make it easier for prospects to say yes | make your next busy season easier now | how to put your strengths to work for you | three ways to follow up with prospects | are you throwing away profits? | want to close a deal? set a deadline | how mindset affects your marketing | three steps to becoming a millionaire | five business development mistakes to avoid | twelve ways your business card can hurt you | how to use chatgpt to create images | how to leverage chatgpt during this crazy tax season | got fomo when it comes to ai and chatgpt? you should: here’s what you’re missing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

do you now have

  • clients you love,
  • a dream team,
  • the financial rewards you are comfortable with and
  • plenty of free time?

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glen carmichael: leadership sets the tone for marketing success | capstone conversations

discover the strategies behind one pro’s 30% year-over-year lead generation growth.

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capstone conversations
by jean caragher
for 卡塔尔世界杯常规比赛时间

glen carmichael, digital marketing coordinator at yhb cpas and consultant, is pushing the firm’s newsletter to more than 55,000 recipients, growing educational webinars to 23, and garnering 64,000 blog readers annually.

and she’s just getting started.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher’s other show, gear up for growth, on fridays here. | and browse all the shows in the 卡塔尔世界杯常规比赛时间 broadcast network here

but with achievements like those, it’s no wonder she has received the association of accounting marketing rookie of the year award.

in this episode of capstone conversations, carmichael shares her thoughts about her accomplishments, challenges, and insights into marketing for cpa firms.

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gary shamis: the private equity hazards for young partners | accounting influencers

private equity in accounting could boost firm value, but at what personal cost?

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accounting influencers
with rob brown

in a deep dive into private equity’s involvement in accounting, gary shamis, ceo of winding river consulting, describes how investment firms see value in the sector’s steady cash flows and resilient recession history. “it’s not that accounting is recession-proof,” shamis states, “but its inherent stability during economic downturns is highly appealing to investors.” he adds that accounting firms with strong advisory practices that offer scalable revenue opportunities are particularly interesting to private equity.

the conversation takes a sobering turn as shamis highlights the ongoing talent shortage within the profession. with fewer accountants entering the field and a growing demand for regulatory and advisory services, shamis emphasizes that private equity deals won’t solve the critical issue of human capital shortage. “there’s just not enough talent in the pipeline,” he cautions.

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alan whitman: unlocking the secrets to smart growth | gear up for growth

“speed and being nimble are critical to being able to try new things and iterate quickly.”

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

alan whitman, ceo of adw advisory, formerly led baker tilly u.s. through a meteoric rise from $475 million to $1.5 billion in revenue. in this episode of gear up for growth, he shares his wealth of experience and insights.

see alan whitman on the disruptors: stop accepting the status quo

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

one of the central themes of the conversation is the potential for smaller cpa firms to outpace their larger counterparts in innovation and agility. whitman highlights the advantages small firms have, such as their ability to pivot quickly and try new approaches without the bureaucratic hurdles larger organizations face. “speed and being nimble are critical,” whitman asserts. however, he notes that smaller firms must adopt a forward-thinking mindset, emphasizing, “hopefully, smaller firms aren’t biased by always doing it the way you’ve done it in the past.”

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bissett bullet: to serve is glorious

today’s bissett bullet: “you have significant worth to those who believe in you. show them why they should.”

by martin bissett

st. nicholas was a rich man who gifted money to those in greater need. he morphed into santa claus and became legend as his story was told over time, because of his incomparable achievements and his altruistic nature of service to others.

now, i’m not suggesting for a moment that you start giving money away. simply bear in mind that a disposition to serve trumps a desire to sell in terms of how attractive your proposition is to potential clients.

today’s to-do:

think about how you treat your clients. as cash cows, or as those for whom you make dreams come true and your fees come as a result? if you can honestly say the latter, they will believe in your worth.

see more bissett bullets here

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how 529 college savings plans benefit business owner clients

ensure both business and personal finances are optimized.

meyer

by jackie meyer, cpa

jackie meyer, cpa is president and founder of meyer tax consulting llc, taxplaniq, and concierge accountant coaching programs in southlake, texas, with over 20 years of experience, she founded and successfully sold her own cpa firm for seven figures, leveraging her trademarked roi method of value pricing tax advisory services. she specializes in tax planning for executives with a high investment return. meyer is a serial entrepreneur, speaker, and consultant dedicated to revolutionizing the fintech, accounting, and entrepreneurial landscapes. as a cpa and certified tax coach, she offers concierge tax and accounting services to assist clients with anything from income-shifting strategies to managing a family business in qbo.

most business owners are adept at navigating the complexities of running a company. however, when it comes to personal financial planning, particularly concerning education expenses specialized attention is often required.

related: sy goldberg’s guide to the new retirement distribution rules | ten ways to manage price increasessurvey says 57% of firms are raising prices next year | art werner: preparing for the tax cuts and jobs act to expire | quick tax tip

it’s been widely touted that a 529 college savings plan is a powerful tool that not only aids in funding education but also offers significant tax benefits. understanding how to leverage a 529 account can enhance financial strategy for your business clients, ensuring both business and personal finances are optimized.

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regulation, geopolitical instability spark concern

bar charts

audit partners seeing modest optimism across companies.

by 卡塔尔世界杯常规比赛时间 research

auditors have a special sense of what’s happening in american business. they see the numbers that others don’t. they prepare their firms and clients for what’s to come.

this year, audit partners are sensing a guarded confidence in the economy, albeit with considerable nervousness about the geopolitical situation, according to the center for audit quality’s 2024 audit partner pulse survey.

more: ten ways to manage price increases | survey says 57% of firms are raising prices next year | twelve years and out: seasoned accountants join the exodus | survey shows big opportunities in small business | the slow, painful death of the 150-hour rule | partners: your middle managers are getting squeezed | in-person conferences still essential | accounting arc
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geopolitical instability

for the first time, geopolitical instability ranks in the top five economic risks facing companies over the next 12 months.

in fact, it ranks third, a fear substantially more serious than that of cybersecurity and rising interest rates.
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tax season memo from staff to managing partner

what if your staff didn’t write this email?

by hitendra patil

congratulations if your staff wrote such an email to you. (but what if they wanted to and didn’t?)

join the study: are you an owner, partner, or managing partner with talent challenges? we’re conducting research to uncover answers. if you’re interested, please email me here. 

dear [managing partner’s name],

as we start thinking about the next tax season, i am reaching out with a request that reflects the sentiment of many of us in the firm. i know tax season is crucial, and we all understand its importance. however, after all these years, we’re in a never-ending marathon. the long hours, the constant pressure—it’s draining. what if we could flip the script this year and make the next tax season, dare i say, a little less soul-crushing?

i have a few ideas—some might seem unconventional, but we must get creative to avoid the same burnout cycles. hear me out, in no particular order: read more →

tiktok fraud exposes gaps in financial literacy | accounting arc

social media users jumped on a chase atm “free money” scheme—but the consequences were severe. 

click to subscribe anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music and audibleplayer fmaudacygaana (india)boomplay (africa), or rss.

more arc: analysis, reaction, comedy

accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation

in the age of social media, financial misinformation can spread as rapidly as it’s created, and the recent chase bank atm scam exemplifies this.

more accounting arc: how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbersrachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics eduction | bailey lenart: from ledger sheets to transformational change | election tax plans: what cpas need to know | leadership for the future: stakeholders, sustainability, and strategic vision |

a supposed “glitch” that allowed users to deposit checks and withdraw amounts above the federally set limit for immediate withdrawals became a viral trend on tiktok, leading many to commit fraud unknowingly. in a recent accounting arc episode, hosts liz mason, cpa; byron patrick, cpa.citp, cgma; and donny shimamoto, cpa.citp, cgma; analyze the scam’s implications and highlight the lack of financial literacy that may have facilitated its spread.

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sy goldberg’s guide to the new retirement distribution rules

sy goldberg at his best: frank. outspoken. unfiltered. unreserved. unvarnished. unedited.

preview: unmute for sound

卡塔尔世界杯常规比赛时间 research is pleased to present sy goldberg’s 112-minute program covering the new required beginning date for starting distributions from retirement accounts.

buy now | learn more

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