pro member exclusive: all staffed up? new tax prep hiring stalls on eve of busy season

bonus: our statistical snapshot lays it out in red and green.

by beth bellor

as 2018 opens, the rate of new hiring appears to be stalling, with the rate of tax prep hiring dropping like a stone on the even of new busy season.

more on jobs: hiring and pay trends in tax & accounting | the myth of the staff shortage | what’s the profession going to do with 79,000 new accounting graduates?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

and according to the latest data from 卡塔尔世界杯常规比赛时间 research, women still face rising numbers everywhere they look.

profession job statistics as of january 2018

in this report, 卡塔尔世界杯常规比赛时间 analyzes:

  • current hiring trends in each of the bookkeeping, payroll, tax and cpa segments of the profession,
  • average hourly earnings for each segment,
  • average hours worked per week by segment, and
  • trends regarding women in the accounting workforce.

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are you newsworthy?

woman with tablet and man with newspaper reading news at homeconcrete tips on attracting the media’s attention.

by sandi leyva
the complete guide to marketing for tax & accounting firms

as a marketing channel, public relations is one of my personal favorites. it includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted, applying for and winning awards, or otherwise being in the public eye for one reason or another.

more small firm growth strategies: make newsletters work for you | technical aspects of video and youtube | social media basics for accounting firms | how to maximize online profile sites
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when i started a photography studio several years ago, i sent sample photos of my work along with a letter explaining my business to several news outlets. it was july, and in august, the sunday magazine supplement to the dallas morning news picked up the story and published my samples. they were portraits of cats and dogs, and my phone rang for days. within a week, i was booked through christmas, and my business broke even a year ahead of time because of that one piece of publicity.
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22 things leaders must do

businessman carrying elephant on his backbonus: 4 ways not to choose a managing partner.

by domenick j. esposito
8 steps to great

in his 2008 book “strategy and the fat smoker,” david maister wrote that we often (or even usually) know what we should be doing in both our personal and professional life. we also know why we should be doing it and (often) how to do it.

more on strategic planning: the top 11 reasons cpa firm mergers fail | new year’s resolution: solve the partner comp problem | 6 rocks in the path to growth | use compensation to shape partner behavior | the importance of m&a culture due diligence | are you attracting the new breed of equity partners?
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figuring all that out is not too difficult. what is very difficult is actually doing what you know to be good for you in the long run, despite short-run temptations.
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all in the family business niche

portrait of neil fauerbach
fauerbach

neil fauerbach outlines several ideas you could use.

by jean marie caragher

niche marketing continues to be the most successful marketing strategy for accounting firms.

more from jean marie caragher: networking still a strong lead generator | how smart cpa firms use events as a lead generation tool | 14 timely questions for tax season clients | the 12-step program for building better client relationships
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

over the years i’ve received mixed reactions about whether family business qualifies as a niche. are niches only industry-oriented?

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the top 11 reasons cpa firm mergers fail

four businesspeople, left handshakeplus: four questions to self-assess your due-diligence efforts.

by domenick j. esposito
8 steps to great

even as mergers and acquisitions among cpa firms are moving at a hectic pace, many, if not most, are falling short of expectations.

more: new year’s resolution: solve the partner comp problem | 21 questions to help unlock accelerated growth | m&a candidates: valuations and vetting | ai likely to accelerate merger mania | get your money’s worth from non-billable time | stay independent but keep looking upward
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

some are even winding up in divorce, with costly breakup costs as morale drops, go-to-market opportunities fail to materialize, and key partners and potential partners leave for other opportunities.

for every transaction that actually does happen, it is also apparent that handfuls of potential deals die at the altar.

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lead generation marketing must happen daily

man writing on a calendarchecklist: essential marketing tasks in 31 minutes a day.

by jassen bowman
tax resolution systems

the most successful small business owners embrace the fact that new lead generation marketing is a daily activity. if you don’t have a full-time marketing manager, then you, as the business owner, need to take this task upon yourself. you should spend time marketing your tax practice every single day, even during tax season.

more: checklists for new lead generation | don’t ignore your existing leads | some office nuts and bolts | the importance of goals and affirmations | the ins and outs of hiring and firing | market to your ideal clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

don’t use the busy times of the year as an excuse to slack off on marketing if your goal is to grow your business. there are busy times during most of the year – february, march, april, june, july, august, september, october – all of these months have unique deadlines and seasonal peaks. this is ¾ of the year!
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donny shimamoto explains how ‘agile’ applies to cpa firms


examine change from three standpoints: financial, technology, and people.

donny c shimamoto, cpa citp intraprisetechknowlogies
shimamoto

by jody padar
from success to significance: the radical cpa guide

today we’re going to ask the agility expert. donny c. shimamoto, cpa, citp, cgma, is managing director of intraprisetechknowlogies llc.

more on radicalism: introducing the fifth radical tenet: the business model | the value of new ideas | the radical road to (business) transformation | the radical cpa: always changing
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jp: can you describe what your firm does?

ds: we help transform cpa firms in a couple of ways. one is to help them embrace the cloud in a reasonable manner. the second is to embrace new approaches to working. you could even maybe say that we help them become radical firms.
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solve the partner comp problem

dial with arrow pointing to word "strategy"now is the time to take a hard look at your partners and your compensation model.

by domenick j. esposito
8 steps to great

let’s take a deep dive into both a firm’s partner mix and its compensation model.

more on strategic planning: 21 questions to help unlock accelerated growth | growth: the difference between the disruptor and the disrupted? | use compensation to shape partner behavior | the importance of m&a culture due diligence | are you attracting the new breed of equity partners?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in a “good to great” research study on high-performing organizations performed by jim collins, it was concluded that the method of compensation, as a causal factor for high and sustained performance, is largely irrelevant. the study concluded that whatever system is in use, it simply must be rational and equitably managed and that high sustained performance is largely the result of doing many things well.
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survey: firms looking inward for it support

trend watch: in-house it is trending toward being more common.

more accounting firm operations and technology survey: quickbooks dominates client accounting | firms willing to swap tax suppliers | firms largely content with websites | referrals still top channel for new clients | security, updates top tech annoyances | how savvy cpas use the afot survey to make smarter business decisions | lions and tigers and blockchain and bots, oh my!
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

q: how is it support handled in your firm?
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survey: tiered partnerships? it’s happening

businessman ascending three stepstransition, staff shortages remain issues.

by august aquila
rosenberg map survey

first, while the merger frenzy continued in 2016, firms were becoming more selective in the type of firms they were acquiring. over the last several years, firms were acquiring for the sake of more volume.

more from the map survey: extending retirement turns off future leaders | firms struggle to retain clients, key players | staffing and succession still rocking firms | will staffing challenges change the definition of partner?
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2016 was different. firms didn’t want to just add more volume, they were looking for specific niches that would strengthen their existing practices. also, it became more evident that firms were struggling with the fact that they had acquired a lot of problems.
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all you need to know to get started in video and youtube

young woman recording video via camcorder and tripodchecklist: the essential tools – made simple.

by sandi leyva
the complete guide to marketing for tax & accounting firms

how you shoot your videos depends on what tools you need.

more small firm growth strategies: why cpas need video | how to schedule social media content | the 5 c’s of successful websites | speaking: how, where and getting leads from it
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the most important thing in all of this is there are two sets of skills:

  1. shooting the video – this is closer to presentation skills than anything else
  2. editing the video – this requires some creative experience and the right tech tools

big tip:

you don’t need video-editing skills if you are doing screen capture or even talking heads. it’s much easier to keep shooting takes until you get it right than it is to do complex video editing.

we’ll break this down into two types of tools, those for screen capture and those for studio shooting.
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checklists for new lead generation

green checks being made on checklisteverything from social media to direct mail.

by jassen bowman
tax resolution systems

when focusing on tax resolution within your practice, you will need to conduct ongoing lead generation marketing.

more: don’t ignore your existing leads | 3 checklists for office communication | what to say on phone calls about fees | tax resolution staff roles and responsibilities | case study: building a tax resolution business | market to your ideal clients | follow up with leads longer | marketing requires ruthless accountability | one-step vs. two-step marketing | 5 daily tasks for maximum tax resolution profitability
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this is not a comprehensive marketing training manual, and barely scratches the surface of what you can do regarding your lead generation marketing. what’s presented here is intended to give you an idea of what these kinds of checklists look like in order to help you create your own.
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