today's features
pricing, fees & billing rates

determining a price … and when to change it

consider at least five issues when deciding how much to charge clients for your services.

by jody padar
radical pricing – by the radical cpa

what is the lowest monthly fee paid by any of your clients? you probably don’t want to bring on any new clients at a lower fee, so use this as your new business baseline. no one enters your firm without paying this baseline monthly service fee.

more jody padar

the radical cpa

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however, the question remains whether the client will be billed on a fixed-price or value-priced basis. here are five issues to consider as you make this decision:

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featured video

nancy mcclelland: be the one your clients ask first | the disruptors

rely on your professional network for answers you don’t know. plus 13 key takeaways.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

the disruptors
with liz farr

nancy mcclelland never intended to start a firm, but after leaving a toxic work environment, she took on a few part-time gigs. because she’d never worked at a cpa firm, she built it “the way it made sense” without bumping up against the traditions of “this is how it should be done.”

more podcasts and videos:  alan whitman: stop accepting the status quo | sean duncan: discover your own genius | ingrid edstrom: true wealth is not financial | caleb jenkins: firm growth requires owners to shift roles | chris hervochon: be the leader you want to work for | ira rosenbloom: don’t merge for the money | adam lean: get out of the accountant’s trap | geraldine carter: charging more is better for your clients | vimal bava: when working smarter, not harder, is the only option | 

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the name of her firm – the dancing accountant – reflects her passion for dancing and membership in several dance troupes, including one where she wears miniskirts and go-go boots. sharing that passion with her clients means putting herself “out there” and having faith that her clients respect her work as an accountant. “and you hope that they don’t laugh too hard at your dancing or that they’re not disappointed to find out that you’re just doing silly, fun stuff.”

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pro member exclusive

discovery in california could power 375 million electric vehicles

according to world bank projections, lithium consumption will increase by 500% by 2050.

by rick richardson
technology this week

the enormous, rapidly receding salton sea in the southeast of california holds the key to the global future of clean energy. a new assessment from the u.s. department of energy claims this region contains an abundance of lithium, sufficient to power more than 375 million electric vehicle (ev) batteries. this news places the area as a potential powerhouse in the global lithium industry, surpassing the entire number of automobiles now on u.s. roadways.

more technology this week: five new google maps and waze features | new warehouse robot could revolutionize efficiency | new pacemaker powered by light, no batteries | is nasa about to make air travel cheaper? | your brain can store 10 times more than anyone thought | microsoft discovers a security flaw impacting android apps | ai-engineered enzyme could be solution to plastic pollution | ai named the highest-paying in-demand tech skill for 2024 | lenovo readies new thinkbook laptop with a transparent display | microsoft moves further into nuclear development with new director
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

lithium is essential for the creation of rechargeable batteries, which are used in everything from smartphones to electric cars. given the global push for clean energy and the u.s. goal of increased energy independence, this discovery is a hopeful development. however, as researchers at the university of southern california (usc) warn, there could be severe adverse effects on the environment and public health if america rushes to harvest lithium.

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audit & assurance

empower your team by dumping c and d clients

keeping bad clients can do more harm than you might think.

by alan anderson, cpa
transforming audit for the future

have you ever sat down with your team to get their honest opinions about what it’s like working with each one of your clients? this is an essential exercise if you want to build an empowered team. their experiences with the same client and people may differ vastly from yours. clients may treat the audit partner with respect but not the staff.

more: the new formula for an accounting business | how to upgrade c and d clients | can a service center model solve audit staffing shortages? | move to advisory and assurance with relevance | use eight audit exit items to deepen client relationships | know your three audit w’s | planning lays the foundation of audit relevance | are you correctly identifying the relevance intersection? | traditional audits don’t deserve premium billing | turning audit & accounting into assurance & advisory | stop sending the wrong message to audit teams
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

your team wants to do quality work, but they may struggle to deliver if the clients don’t honor their end of the agreement.

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featured video

carrie steffen: leaders in accounting need these two superpowers | capstone conversations

capstone conversations
informal and informative discussions with leading growth strategists from the nation’s most dynamic cpa firms.

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capstone conversations
with jean caragher
for 卡塔尔世界杯常规比赛时间

being a managing partner is tough enough, but now accounting firm leaders must master two new superpowers and cpe won’t help.

according to carrie steffen, co-founder and president of the whetstone group, a cpa firm growth strategy agency based in cedar rapids, iowa, managing partners always needed myriad skills. but today, a new generation of cpa firm leaders needs two more.

get more capstone conversations every monday. |  follow jean caragher on 卡塔尔世界杯常规比赛时间.  |  get caragher’s international best-seller, the 90-day marketing plan for cpa firms.  |  catch jean caragher with gear up for growth every friday.  |  and browse all the shows on the 卡塔尔世界杯常规比赛时间 podcast channel

“two of the characteristics that are in my mind, sort of leadership superpowers that maybe weren’t talked about in the last generation of leaders or even 10 years ago, are vulnerability and generosity,” steffen tells jean caragher in this episode of capstone conversations.

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accounting influencers

how future-proof is the accounting profession? | accounting influencers

next-gen talent, technology, rebranding, business models, private equity. 

accounting influencers
with rob brown

is the accounting profession facing an identity crisis? can it adapt to meet the demands of a rapidly changing business landscape? rob brown brings together a panel of industry experts to discuss the future of accounting. jeff phillips, maureen dillmore, samantha louis, and sandra wiley share their perspectives on the profession’s challenges and opportunities.

more accounting influencers with rob brown

the panelists share their thoughts on various topics, including the talent shortage, the impact of technology, the changing business model, and the need to rebrand the accounting profession.

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featured video

tom hood: when your mindset is your biggest problem | gear up for growth

“identify the critical competencies you need for each practice area in your firm.”

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

investing in learning and development is essential for retaining and attracting staff. developing a curriculum that includes both technical and success skills can help firms address the current talent shortage and prepare their employees for higher-value roles. 

gear up for growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently. each episode focuses on a topic crucial for accounting firms aiming for smart growth in today’s competitive landscape.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | and watch for jean caragher’s other show, capstone conversations, with leading growth strategists from the nation’s most dynamic firms, also available on 卡塔尔世界杯常规比赛时间

more gear up for growth: mark koziel: transforming the cpa firm business model | gear up for growth  |. allan koltin: how small firms can thrive against pe-powered competitors | gear up for growth  |  joey havens: how culture makes or breaks your future | gear up for growth

more 卡塔尔世界杯常规比赛时间 podcasts here | more jean caragher here | more capstone conversations

“we’re going to see automation making a big impact on our staff in the near term,” says tom hood, cpa, cgma, citp, executive vice president of business engagement and growth, aicpa, appearing on gear up for growth, a hosted by jean caragher, president, capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

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featured video

art werner: estate planning strategies | quick tax tip

your job? protect your client and your client’s future.

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quick tax tip
with art werner
cpe today

by definition, estate planning isn’t just estate planning. it also involves asset protection and tax planning.

click here for more art werner

estate planning should be an integrated approach. it’s more than just handing a client a will or a trust. as a cpa, you’re going to be giving great advice on how to reduce taxes and how to build and protect someone’s wealth. the real trick to estate planning is to make sure that it doesn’t conflict with all the other areas that the client has, and, at the same time, protects the client and his children and grandchildren, as well as any other family member that they need to protect.

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bissett bullet: make it personal

today’s bissett bullet: “your clients are people, too. what could you solve for them in their personal lives?”

by martin bissett

how well do you know your clients? you could probably tell me all about their business ambitions, but what are their personal goals? what would it mean to them to buy their “forever home” in an area they felt safe in or send their child who is struggling academically to the private school they don’t think they can afford? if you could show them how that was within reach, what would that mean for their perception of the firm and what they tell others about you?

today’s to-do:

pick up the phone. choose three clients from your list and have a conversation with them. if you identify a problem that they face or a “want” that they have, give some thought to how you could help them to solve or achieve that and allow time during your next meeting with them to discuss it.

see more bissett bullets here

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pricing, fees & billing rates

seventeen questions to ask when scoping

asking the right questions proves critical in selecting the right-fit clients.

by jody padar
radical pricing – by the radical cpa

using subjective questions helps you assess what the prospective client considers valuable. this means understanding which services and solutions they see as having the biggest impact on their financial health. it also gives you insight into where they are hurting most in their business.

more: which clients should you scope? | perfecting the client needs assessment | create more meaningful kpis | five reasons to ditch timesheets for good | six steps to creating a standardized practice | value pricing requires defining your clients | stop selling time | three critical factors drive the value pricing trend | stop looking for talent that does not exist
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this process is time-consuming because it sets the stage for your relationship moving forward. take your time and collect all the data, documentation and subjective input so you can gain a holistic view of the customer’s current situation. let’s take a look at some of the questions you can ask and why they are important.

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accounting arc

in-person conferences still essential | accounting arc

despite the rise of virtual events, live conferences remain essential for career growth and relationship-building in the accounting industry. 

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accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation

in a world where virtual conferences have become the norm, it’s easy to question the value of attending in-person events. however, professionals like donny shimamoto, liz mason, and byron patrick argue that face-to-face interactions still hold immense importance in building meaningful, lasting relationships. 

more accounting arc: non-accountants in accounting: a game-changer for the profession | rubik yeriazarian: smaller firms offer big opportunities for rapid skill development in forensic accounting | accounting arc | ai will steal your job. and that’s a good thing | accounting arc | the right kind of lazy: innovative approaches to streamlining workflows | accounting arc

the trio share their experiences attending conferences over the years, reflecting on why meeting people in person makes all the difference. patrick, vice president of client success at the b3 method institute and ceo of verifyiq, emphasizes the power of spontaneous connections, saying, “the number of people that i have met and built relationships with from those random moments…that does not happen virtually.” 

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featured video

mark koziel: when cpas won’t change | gear up for growth

the real problem blocking new business models.


listen, stream, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, and audacy.


gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

a shift towards a corporate business model with a ceo at the helm is necessary for sustainability and growth,” says mark koziel, president and ceo of allinial global, appearing on gear up for growth, a new show hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. 

gear up for growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently. each episode focuses on a topic crucial for accounting firms aiming for smart growth in today’s competitive landscape. find more episodes here, including:

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | and watch for jean caragher’s other show, capstone conversations, with leading growth strategists from the nation’s most dynamic firms, also available on 卡塔尔世界杯常规比赛时间

“every partner that’s nearer that retirement age is trying to beat their compensation from the year before so that their deferred comp is as maximized as it can be,” explains koziel, “and that goes directly against what the firm needs to do to transform for the future.”  read more →

featured video

joey havens: how culture makes or breaks your future | gear up for growth

what you think you know about your firm’s culture is probably all wrong.

listen, stream, download, subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy.

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“it’s probably impossible to have exponential growth without a strong culture,” says joey havens, author of the amazon bestseller, “leading with significance: how to create a magnetic people-first culture,” appearing on gear up for growth, hosted by jean caragher, president, capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

gear up for growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently. each episode focuses on a topic crucial for accounting firms aiming for smart growth in today’s competitive landscape. find more episodes here, including:

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | and watch for jean caragher’s other show, capstone conversations, with leading growth strategists from the nation’s most dynamic firms, also available on 卡塔尔世界杯常规比赛时间

“leaders have to be more intentional about connecting and showing that they care,” havens continues, “and when you do that, then your team members do that with each other, and then they do it with clients, and all of a sudden clients turn into real raving cheerleaders, and all of a sudden this firm has double-digit growth every year.”

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