2020 outlook: talent shortage drags on

what it takes to prosper.

by august j. aquila

the last of the baby boomers are retiring in large numbers this year. they had a long run at managing firms, but their time is now up.

more: 6 action steps for a smooth retirement transition | 7 succession planning best practices | grissom and aquila on partner performance evaluations | gross profit in a professional services firm: opening a dialogue | checklist: 18 essential steps to effective billing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i’m still seeing a lot of them trying to hold on and control things well into their 70s. i advise them to transfer equity while they are on the top of their game and not when they and the firm are declining. while many take this advice, those who don’t aren’t sure what they will do once they retire. i usually work out a retirement game plan for them.
read more →

how to set a profitable price every time

the right clients will be willing to pay fair prices.

by gabrielle fontaine
addviserplus

whenever in negotiations with a potential client, do you know when to walk away, or do you feel forced to lower your price just to win the sale?

more on pricing:  4 ways to bill clients   |  timesheets: the nuclear option  |  joey havens on advanced pricingi lost a client to an accounting firm with cheaper feesaugust aquila: what marketers need to know about pricingvalue pricers ignore half the pricing puzzlewhere marketers fit in the pricing processthe value-pricing con job |  price it right: how to value accounting services

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

especially when attempting to use flat-fee pricing, many accounting professionals get caught up in doing anything to win new clients. that’s a mistake.
read more →

cpa firm incomes gain 8% in new map survey

annual growth rates (via the rosenberg survey)

firms gear up for advisory, grapple with retirements, and take aim at bigger competitors.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg map survey

in the new 2019-2020 edition of the annual rosenberg map survey, the leading national benchmarking study for firms of all sizes, the average firm is growing at 7.7 percent, up from 7 percent in last year’s study and reversing a two-year decline.

meanwhile, organic growth, excluding mergers and acquisitions advanced to 5.9 percent from 4.3 percent, “proving that the accounting profession is really cultivating a focus on business development efforts,” according to the authors, led by charles hylan of the growth partnership and marc rosenberg of rosenberg associates, who founded the study 21 years ago, making it the longest-running such benchmarking project in the profession. (and available from 卡塔尔世界杯常规比赛时间 here.)

additional highlights of the new report include: read more →

6 action steps for a smooth retirement transition

older businessman with jacket over shoulderplus 8 questions the retiree should ponder.

by august j. aquila

firms today are facing succession planning issues at an unheard-of pace. blame it on the baby boomers and the overall demographics of the accounting profession and population in general.

more: 7 succession planning best practices | 8 steps to make cross-selling work for your firm | what marketers need to know about pricing | client centricity leads to profitability | 6 steps to making your new pricing happen | preparing to change pricing philosophy
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

over the past year i have worked with several managing partners in helping them transition from one set of leaders to another. the question i often get is, when is the time right?
read more →

7 succession planning best practices

woman winking and holding thumb upnone of it works without the managing partner’s backing.

by august j. aquila

succession planning today is more complex for professional services firms than it was 15 years ago. practices have become more complex, the traditional business model that served firms so well in the 20th century no longer works today and clients have become more sophisticated.

more: 8 steps to make cross-selling work for your firm | the eternal riddle of being an effective leader | 7 pieces of leadership advice | tomorrow’s leader in 9 bullet points | 5 ways to get clients to accept a new pricing philosophy | 11 alternative pricing methods
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

fifteen years ago, it seemed that succession planning was nothing more than having the current firm leader announce who was going to take over the firm. and for the most part that process seemed to work. today the process is more complex.
read more →

8 steps to make cross-selling work for your firm

businesswoman sitting on table while talking with four coworkerstwo keys: education and incentives.

by august j. aquila

cross selling in most firms just doesn’t work as well as it could. it is probably the most talked about process in accounting firms and, undoubtedly, one of the most frustrating.

more: the eternal riddle of being an effective leader | grissom and aquila on partner performance evaluations | gross profit in a professional services firm: opening a dialogue | how to get partners to accept a new pricing philosophy | 12 pricing factors beyond cost
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

firms constantly give referrals to attorneys, bankers, brokers and financial advisers, but giving a referral to a fellow partner or associate just doesn’t seem to happen. either firms don’t know how to do cross selling, or there are some other hidden reasons for the reluctance to give a referral to someone else in the firm. there is, of course, no miracle cure for this problem, but you can make cross selling more effective for your firm. here’s how.
read more →

the eternal riddle of being an effective leader

businesswoman holding green folder4 characteristics. also: leading vs. managing.

by august j. aquila

some form of leadership probably has been around since the dawn of time. the early cave man with the largest club became the leader of the clan.

more: grissom and aquila on partner performance evaluations | august aquila: what marketers need to know about pricing | client centricity leads to profitability | 6 steps to making your new pricing happen | applying cobb’s value curve to your firm
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

sometimes this type of leadership can still be found in businesses today – accountants and lawyers have just replaced the club with a book of business or rainmaking skills.
read more →

grissom and aquila on partner performance evaluations

woman conducting evaluationbusiness development is everyone’s job.

by august aquila and angie grissom
the august aquila leadership collection

he said: when conducting the partner performance evaluation, partners should not be surprised by the feedback. i often suggest that firms follow the following guidelines when it comes to delivering the annual (or semiannual) evaluation:

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

agree together at the beginning of the evaluation period those competencies the partner should improve upon throughout the year. you may even wish to create an individual development plan that specifies those competencies and the activities in which the partner will engage to develop them.
read more →