249 search results for "by sandi"

5 ways to get more referrals

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key to leads cloud shapethe first step is knowing who you want. (hint: it’s not “everyone.”)

by sandi leyva
the accountant’s accelerator

there are many great things about getting referrals. first, referrals have a built-in trust that helps you move through the sales process faster. second, there’s almost no marketing cost involved. third, they tend to make a better long-term client.

unfortunately, many business owners take a reactive approach to referrals, waiting until they come to them, rather than a more profitable approach, which is to proactively maximize referrals. here are five proactive ways to boost referrals:

more on small-firm growth strategies: 9 ways to boost your value (and your fees) | 3 ways to get to ‘yes’ with prospects | how to calculate your ‘opportunity number’ | 3 tips for following up with prospects | 5 ways a deadline can help close a deal | draw new clients in like a magnet | 3 ways to test your revenue forecast | 8 must-haves for a prospect kit | if you’re a ‘best-kept secret’ cut it out! | four ways to stop leaving money on the table

1. know who you want.

the first step may seem obvious, but it’s important to know what type of client you’d like to do business with. many business owners say “everyone.” but if you say that, the reaction is that people don’t know of anyone. it’s counterintuitive, but it’s far better to provide a narrow description of an ideal referral than it is to ask for any old name. when your friends hear the detailed description, they can search their personal black book to see if anyone meets that criteria. you’re far more likely to get one or two great matches with detailed information than you will asking for anyone.

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how a spreadsheet can help stop leaks

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money coming out of sink faucet and going down drainthree ways to capture lost revenue.

by sandi leyva
the accountant’s accelerator

there are dozens (and maybe hundreds) of ways your practice can leak money.

more on small-firm growth strategies: 9 ways to boost your value (and your fees) | 3 ways to get to ‘yes’ with prospects | 5 cures for the summertime blues | design your business around your strengths | two daily rituals: focus and measure | 5 cool ways to streamline data sharing | how to calculate your ‘opportunity number’ | 9 ways accountants throw away profits | 5 ways a deadline can help close a deal | 7 ways to get new revenue from old clients | 11 ways to add value for clients | 3 ways to test your revenue forecast | how to work the same hours and make more money | if you’re a ‘best-kept secret’ cut it out! | four ways to stop leaving money on the table

here are three ideas that are fairly simple to implement and may be some great goals for you to consider.

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need more business? focus on referrals

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sandi leyva and michelle long
leyva and long

a quick spreadsheet can show you where your money comes from now – and the best next targets.

by sandi leyva and michelle long
the ultimate accounting virtual conference

for those who need more business, boosting referrals is the cheapest way. so when we start to look at our marketing from a strategic standpoint, referrals is the channel we want to maximize.

if you’re thinking, “okay, how do i lower mymarketing cost? is that even an option? we spend a lot of time lowering our other expenses so why not lower our marketing costs?

there is an order on how to use marketing based on what is the most effective for professional services, and referrals is one of the cheapest ways we can add additional new clients without spending a lot of money on marketing.

start with a spreadsheet

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9 ways to boost your value (and your fees)

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red "quality guarantee" stamp with wooden stampercan you leave behind a toy? a cheat sheet?

by sandi smith leyva
the accountant’s accelerator

want to charge more for your services? one way is to offer clients more value. your fees and your value to the client should go hand in hand.

here are nine ideas to increase your value to your clients:

1. offer a guarantee.

you might feel like offering a guarantee is taking on a lot more risk than you’d like to, but this is a myth. when you offer a guarantee, you help to lower the perceived risk your client feels they might have when deciding to do business with you. this greatly increases the number of clients who will take that chance, even if they don’t know you very well yet. the surprising truth is that very few people will take the time to ask for a refund, making the increased sales far more valuable than the few returns you’ll need to process, if any.

more on small-firm growth strategies: 3 ways to get to ‘yes’ with prospects | 5 cures for the summertime blues | design your business around your strengths | two daily rituals: focus and measure | 5 cool ways to streamline data sharing | 3 tips for following up with prospects | 5 ways a deadline can help close a deal | 7 ways to get new revenue from old clients | 9 ways to increase sales through ‘power networking’ | 3 ways to test your revenue forecast | whip out the wow factor for clients | if you’re a ‘best-kept secret’ cut it out! | take advantage of 4 key marketing strategies

set limits, qualifications and perhaps money on your guarantee, such as time frames, restocking fees and requiring products to be mailed back in good condition. that way, you reduce your risk of running into the few people who will take unfair advantage of the system.

2. offer affinity discounts. read more →

3 ways to get to ‘yes’ with prospects

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woman staring at watch in waiting areabonus checklists: checking first impressions, reducing risk, putting a face on your practice.

by sandi smith leyva
the accountant’s accelerator

change is hard on all of us, and there’s no exception when it comes to new customers taking a first step to do business with you.

the question is, how can you make it easier for clients to get through that change so that they will do business with you?

more on small-firm growth strategies: 5 cures for the summertime blues | design your business around your strengths | two daily rituals: focus and measure | 5 cool ways to streamline data sharing | how to calculate your ‘opportunity number’ | 5 things you know that clients don’t | 8 must-haves for a prospect kit | how to work the same hours and make more money | take advantage of 4 key marketing strategies  | four ways to stop leaving money on the table

the key is to be as approachable as possible, and here are some tips to do that. read more →

5 cures for the summertime blues

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sad businessman sitting at desk outdoors and looking straight aheadshift some of the heavy lifting to your lighter months.

by sandi smith leyva
the accountant’s accelerator

for some of you, summer can be a slow time in your business. if you do taxes, all the action is during busy season and in september if you have a lot of extensions. if you’re a bookkeeper, your busiest month is january. and if you do software consulting or training, it slows down in july and august.

more on small-firm growth strategies: design your business around your strengths | two daily rituals: focus and measure | 5 cool ways to streamline data sharing | how to calculate your ‘opportunity number’ | 9 ways accountants throw away profits | 7 ways to get new revenue from old clients | 9 ways to increase sales through ‘power networking’ | 3 ways to test your revenue forecast | how to work the same hours and make more money | if you’re a ‘best-kept secret’ cut it out!

if you have a good relationship with your clients, you might be able to move some of your busy season work to off season. and if you have clients who are ready to take advantage of new technologies, there are lots of opportunities in the cloud. here are five quick ideas to stir up some revenue in the slower summer months. read more →

design your business around your strengths

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young businesswoman painting strategythe 24 strengths all humans have – and how to make your top strengths work for you.

by sandi smith leyva
the accountant’s accelerator

most of us have an idea about what our character strengths are.

more on small-firm growth strategies: 5 cool ways to streamline data sharing | how to calculate your ‘opportunity number’ | 3 tips for following up with prospects | if you don’t develop your business, who will? | draw new clients in like a magnet | 3 ways to test your revenue forecast | how to work the same hours and make more money | if you’re a ‘best-kept secret’ cut it out! | 5 ways to turn a tough day into a great one | four ways to stop leaving money on the table

a few years back, a scientist named christopher peterson developed a global list of 24 strengths that all humans have.

these break down into the following six major categories: read more →

two daily rituals: focus and measure

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calm balanced businessman sitting outdoors on bench in yoga lotus pose meditating, with office building and blue sky in backgroundbonus checklists: 6 sample questions and 10 sample metrics.

by sandi smith leyva
the accountant’s accelerator

there’s something special about the word ritual. it sounds sacred, like you wouldn’t dare break it.

more on small-firm growth strategies: 5 cool ways to streamline data sharing | how to calculate your ‘opportunity number’ | 9 ways accountants throw away profits | 5 ways a deadline can help close a deal | 7 ways to get new revenue from old clients | 3 ways to test your revenue forecast | how to work the same hours and make more money | if you’re a ‘best-kept secret’ cut it out!

it sounds a little mysterious, as if there’s a component you can’t quite control. and it sounds colorful, like something full of character that you would never get bored of.

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