卡塔尔世界杯常规比赛时间

today's features

seven reasons marketing can make your firm a great place to work

it’s not just the marketing team who benefits.

by august j. aquila
price it right: how to value accounting services

developing a marketing culture within your accounting firm can indeed contribute to creating a great place to work. here are some ways a marketing culture can positively impact your accounting firm and enhance the work environment:

more: seven ways that marketing helps you retain clients | is pricing a marketing function? | analyze your firm to keep it current | three more strategies for growing your practice | understand the 10 steps of the buying process | calculate the cost of losing clients | eleven possible pitfalls of mergers | six ways to expand your client services checklist | ten questions to refine your successful marketing plan | four questions for choosing your marketing audit strategies | four steps to a successful email marketing campaign | five reasons to implement change orders
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strong brand identity: a marketing culture focuses on building a strong brand identity and reputation. when your accounting firm has clear brand positioning, employees feel proud to be associated with the organization and are more motivated to contribute to its success.

featured video

the joys of firing bad clients | gear up for growth

mike sylvester, ryan pulice: ten percent of your clients give you 90 percent of your problems.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

demand for tax services has emboldened cpas to fire clients and to be deliberate about the clients they choose to work with. two practitioners share their strategies for accepting new clients through structured intake forms and firing clients who are not a good fit for their firms on gear up for growth, a new show hosted by jean caragher, president, capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.| more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 podcasts here

what started it for sbs cpa group was firing a large client. “it just took firing 7% of our client base,” says mike sylvester, managing partner, “and realizing that our revenue went up, our staff was happier, our profit went up, and realizing that in this environment, you can easily replace them.”

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bissett bullet: the price is the price

today’s bissett bullet: “if you want to become a trusted advisor then there must be no discounting. the price is the price.”

by martin bissett

many, at the first sniff of fee resistance, will jump in with a discount to close the deal but what does that indicate to a potential client about your true value?

if you truly believe that your proposal is worth the price quoted then you must present it as such. maybe there is room for a negotiation conversation further down the line but never discount without obtaining something in return.

today’s to-do:

be ready to stand firm when you present your next proposal. practice explaining politely but firmly that you do not discount your services. if your next potential client were to dig their heels in on price, how much would you be prepared to negotiate and on what terms?

see more bissett bullets here

pro member exclusive

i’m 76. should i slow down? how?

many considerations factor into the best time to retire.

by ed mendlowitz
202 questions and answers: managing an accounting practice

question: i am 76 and am starting to think about slowing down and selling my practice. i am a sole practitioner with three bookkeepers and a secretary/admin person working for me. i have a nice spacious office in a small building i own.

more: who to hire when it’s time to grow | hourly billing doesn’t cover the value; now what? | should you merge? here’s how to chart your path | when selling a firm to staffers is tricky | want to merge? six steps to take | courting a client? don’t give too much away for free | every accounting firm needs quality control | measure knowledge gaps (then close them) | should you offer financial services? | thirteen things to consider before you sell your practice | how much is your tax practice worth? | ready to retire? selling your practice is no strategy
exclusively for pro members. log in here or 2022世界杯足球排名 today.

i have been approached by a larger firm that wants to buy my practice, but they want a guarantee of retention, and i was thinking of working with them for two years to ease the transition, and then sell. how do i set up the work arrangement?

also, they want me to move into their office, but then i will have to sell my office and the real estate market is soft. also, we will negotiate the price now (a percentage of gross) but how do i know they won’t change their mind, or what happens if the transition period is not good and i have to pull out? what do you suggest i do or how should i proceed?
read more →

featured video

byu students launch accounting tech platform | know how korner

free online learning platform offers real-world challenges in software solutions.

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know how korner
with donny shimamoto
center for accounting transformation

in a world where technology evolves at lightning speed, staying ahead of the curve is crucial for professionals in any field, especially accounting.

more: center for accounting transformation

recognizing this need, a group of ambitious students from brigham young university has created techhub.training — a free online learning platform designed to help users from all skill levels master essential software tools and applications used in the accounting industry. read more →

pricing, fees & billing rates

determining a price … and when to change it

consider at least five issues when deciding how much to charge clients for your services.

by jody padar
radical pricing – by the radical cpa

what is the lowest monthly fee paid by any of your clients? you probably don’t want to bring on any new clients at a lower fee, so use this as your new business baseline. no one enters your firm without paying this baseline monthly service fee.

more jody padar

the radical cpa

exclusively for pro members. log in here or 2022世界杯足球排名 today.

however, the question remains whether the client will be billed on a fixed-price or value-priced basis. here are five issues to consider as you make this decision:

featured video

nancy mcclelland: be the one your clients ask first | the disruptors

rely on your professional network for answers you don’t know. plus 13 key takeaways.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

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the disruptors
with liz farr

nancy mcclelland never intended to start a firm, but after leaving a toxic work environment, she took on a few part-time gigs. because she’d never worked at a cpa firm, she built it “the way it made sense” without bumping up against the traditions of “this is how it should be done.”

more podcasts and videos: alan whitman: stop accepting the status quo | sean duncan: discover your own genius | ingrid edstrom: true wealth is not financial | caleb jenkins: firm growth requires owners to shift roles | chris hervochon: be the leader you want to work for | ira rosenbloom: don’t merge for the money | adam lean: get out of the accountant’s trap | geraldine carter: charging more is better for your clients | vimal bava: when working smarter, not harder, is the only option |

exclusively for pro members. log in here or 2022世界杯足球排名 today.

the name of her firm – the dancing accountant – reflects her passion for dancing and membership in several dance troupes, including one where she wears miniskirts and go-go boots. sharing that passion with her clients means putting herself “out there” and having faith that her clients respect her work as an accountant. “and you hope that they don’t laugh too hard at your dancing or that they’re not disappointed to find out that you’re just doing silly, fun stuff.”

pro member exclusive

discovery in california could power 375 million electric vehicles

according to world bank projections, lithium consumption will increase by 500% by 2050.

by rick richardson
technology this week

the enormous, rapidly receding salton sea in the southeast of california holds the key to the global future of clean energy. a new assessment from the u.s. department of energy claims this region contains an abundance of lithium, sufficient to power more than 375 million electric vehicle (ev) batteries. this news places the area as a potential powerhouse in the global lithium industry, surpassing the entire number of automobiles now on u.s. roadways.

more technology this week: five new google maps and waze features | new warehouse robot could revolutionize efficiency | new pacemaker powered by light, no batteries | is nasa about to make air travel cheaper? | your brain can store 10 times more than anyone thought | microsoft discovers a security flaw impacting android apps | ai-engineered enzyme could be solution to plastic pollution | ai named the highest-paying in-demand tech skill for 2024 | lenovo readies new thinkbook laptop with a transparent display | microsoft moves further into nuclear development with new director
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lithium is essential for the creation of rechargeable batteries, which are used in everything from smartphones to electric cars. given the global push for clean energy and the u.s. goal of increased energy independence, this discovery is a hopeful development. however, as researchers at the university of southern california (usc) warn, there could be severe adverse effects on the environment and public health if america rushes to harvest lithium.

audit & assurance

empower your team by dumping c and d clients

keeping bad clients can do more harm than you might think.

by alan anderson, cpa
transforming audit for the future

have you ever sat down with your team to get their honest opinions about what it’s like working with each one of your clients? this is an essential exercise if you want to build an empowered team. their experiences with the same client and people may differ vastly from yours. clients may treat the audit partner with respect but not the staff.

more: the new formula for an accounting business | how to upgrade c and d clients | can a service center model solve audit staffing shortages? | move to advisory and assurance with relevance | use eight audit exit items to deepen client relationships | know your three audit w’s | planning lays the foundation of audit relevance | are you correctly identifying the relevance intersection? | traditional audits don’t deserve premium billing | turning audit & accounting into assurance & advisory | stop sending the wrong message to audit teams
exclusively for pro members. log in here or 2022世界杯足球排名 today.

your team wants to do quality work, but they may struggle to deliver if the clients don’t honor their end of the agreement.

featured video

carrie steffen: leaders in accounting need these two superpowers | capstone conversations

capstone conversations
informal and informative discussions with leading growth strategists from the nation’s most dynamic cpa firms.

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capstone conversations
with jean caragher
for 卡塔尔世界杯常规比赛时间

being a managing partner is tough enough, but now accounting firm leaders must master two new superpowers and cpe won’t help.

according to carrie steffen, co-founder and president of the whetstone group, a cpa firm growth strategy agency based in cedar rapids, iowa, managing partners always needed myriad skills. but today, a new generation of cpa firm leaders needs two more.

get more capstone conversations every monday. | follow jean caragher on 卡塔尔世界杯常规比赛时间. | get caragher’s international best-seller, the 90-day marketing plan for cpa firms. | catch jean caragher with gear up for growth every friday. | and browse all the shows on the 卡塔尔世界杯常规比赛时间 podcast channel

“two of the characteristics that are in my mind, sort of leadership superpowers that maybe weren’t talked about in the last generation of leaders or even 10 years ago, are vulnerability and generosity,” steffen tells jean caragher in this episode of capstone conversations.

accounting influencers

how future-proof is the accounting profession? | accounting influencers

next-gen talent, technology, rebranding, business models, private equity.

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accounting influencers
with rob brown

is the accounting profession facing an identity crisis? can it adapt to meet the demands of a rapidly changing business landscape? rob brown brings together a panel of industry experts to discuss the future of accounting. jeff phillips, maureen dillmore, samantha louis, and sandra wiley share their perspectives on the profession’s challenges and opportunities.

more accounting influencers with rob brown

the panelists share their thoughts on various topics, including the talent shortage, the impact of technology, the changing business model, and the need to rebrand the accounting profession.

featured video

tom hood: when your mindset is your biggest problem | gear up for growth

“identify the critical competencies you need for each practice area in your firm.”

listen, stream, download, share and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, rss.

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

investing in learning and development is essential for retaining and attracting staff. developing a curriculum that includes both technical and success skills can help firms address the current talent shortage and prepare their employees for higher-value roles.

gear up for growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently. each episode focuses on a topic crucial for accounting firms aiming for smart growth in today’s competitive landscape.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | and watch for jean caragher’s other show, capstone conversations, with leading growth strategists from the nation’s most dynamic firms, also available on 卡塔尔世界杯常规比赛时间

more gear up for growth: mark koziel: transforming the cpa firm business model | gear up for growth |. allan koltin: how small firms can thrive against pe-powered competitors | gear up for growth | joey havens: how culture makes or breaks your future | gear up for growth

more 卡塔尔世界杯常规比赛时间 podcasts here | more jean caragher here | more capstone conversations

“we’re going to see automation making a big impact on our staff in the near term,” says tom hood, cpa, cgma, citp, executive vice president of business engagement and growth, aicpa, appearing on gear up for growth, a hosted by jean caragher, president, capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

featured video

art werner: estate planning strategies | quick tax tip

your job? protect your client and your client’s future.

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quick tax tip
with art werner
cpe today

by definition, estate planning isn’t just estate planning. it also involves asset protection and tax planning.

click here for more art werner

estate planning should be an integrated approach. it’s more than just handing a client a will or a trust. as a cpa, you’re going to be giving great advice on how to reduce taxes and how to build and protect someone’s wealth. the real trick to estate planning is to make sure that it doesn’t conflict with all the other areas that the client has, and, at the same time, protects the client and his children and grandchildren, as well as any other family member that they need to protect.