3 steps to using social media to increase your search rankings

portrait of senior businessman in office using tabletplus sample posts.

by sandi leyva

there are two main reasons to be active in social media.

more small firm growth strategies: clients need advisory services more than they know | 5 fast, easy ways to turn annual clients into year-round clients | how to teach financial literacy | how to keep current | best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
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one is to build your reputation as a professional so that your business is visible to prospects who need your services. the other main reason, which is often overlooked, is to increase your website’s search rankings. let’s explore this second reason.
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boost efficiency and your bottom line

hand watering small plant in pot shaped like upward arrowvalue pricing lets you be super-efficient and still make money.

by rob nixon

when a partner of an accounting firm says to a colleague or team member:

“i want more billable hours out of you” or

“i need you to get more time on the clockor

“your utilization/productivity is low – fix it”

…what are they saying?

more on strategy: 8 ways to improve firm profits | sales is like workflow management | sales is about trust | how to dominate the internet
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they are basically saying that the individual is not performing, when in actual fact they may be. the individual you are “performance managing” may actually be super-efficient, however, the traditional business model says that he or she is not.
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8 ways to improve firm profits

because businesses make money, right?

by rob nixon

the purpose of any business is to find and keep customers. so you have a marketing and sales function to find them and then you have great service and services that “wows” them into staying with you.

more on strategy: sales is like workflow management | 4 sales systems and some secret sauce | marketing must generate leads | be an ‘object of interest’ | marketing must be about sales | turn your knowledge into products | 8 ways to build team engagement | is your business by design or default? | the profession disrupted: compliance commoditized
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that’s all well and good for your clients. what about you? you’ve taken a risk to start/buy your business (it’s not a practice and you need to stop practicing – you’ve been practicing long enough) and you need to be rewarded.
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transitioning to windows 10

businesswoman at desktop computermake sure your tax personnel have additional ram.

by roman h. kepczyk
quantum of paperless

okay, we all know that the windows operating system is preferred to run computers by the primary vendors to the accounting profession.

more on tech spending: why you need offsite backup | time to replace a server? consider the cloud | monitor real estate: more is better | why you need an independent security review | standardize quickbooks support (and bring your clients) | remote deposit saves in several ways  | how efficient are your audits?
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all decisions about operating systems have to be done carefully as they impact software and hardware decisions for the next three to five years.
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forget value billing. focus on value building

bhansali

finding new profits in client accounting services.

by chandra bhansali
ceo, accountantsworld

we have all heard a lot of buzz about value billing. it sounds like a great concept to boost a firm’s bottom line, but have you tried it. chances are you haven’t.

why not? because although it is a great theoretical concept, it’s too complex to implement.  and there are various reasons why it is hard to implement in accounting practices.

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surviving busy season: 10 tips for more energy

businessman listening to music in officefeel free to keep them going year round, of course.

by sandi leyva
the accountant’s accelerator

is keeping a high energy level a challenge for you?

more small firm growth strategies: how to teach financial literacy | why businesses offer subscriptions | your time has no inherent value | four tools for a millionaire mindset | reconnect with your why | 3 ways to work less and earn more | how to find hidden money for your clients | how small firms can use value pricing
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here are a few tips to revitalize your personal energy. some of these are very simple, so simple you may think they won’t do anything for you.
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how to teach financial literacy

woman watching what man is doing on laptop in officehelp your clients and maybe learn about your business as well.

by sandi leyva and michelle long

here is how to make more from working less: offering financial literacy and financial services to your clients. they need this so much.

more small firm growth strategies: why businesses offer subscriptions | welcome to the subscription economy | ed kless: what is strategic pricing? | marketing vs. sales and how to plunge in | 5 steps to get clients to say ‘yes’ to cloud applications  | when you should answer questions for free | when to turn over client data files | the dreaded ‘quick question’
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we’re going to talk about two ways to avoid so we don’t turn off our clients about this. it’s easy to turn off our clients and easy for our clients to get blocked. so we’re going to talk about turning off some blocks.
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analysis: global tax talent shortage mounting into ‘perfect storm’

click read more>>> to download full pdf

good for talent; tough for employers: retirements, turnover, and outsourcing.

by rick telberg
卡塔尔世界杯常规比赛时间

“change is coming to the tax profession potentially as a ‘perfect storm’ in 2017,” according to some leading executive recruiters, explaining the upcoming tax reform is still unknown but will likely result in tax professionals needing to quickly change and adapt to new rules and regulations.

more careers & hiring: accountants without borders: tight talent pool drives salary increases nationwide  |  how to create a talent management strategy |  survey findings: talent wars, m&a frenzy continue  |  why job descriptions matter  |  how to develop home-grown future leaders  |  new staffing strategies for the next-generation accounting firm

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“additionally,” they say, “u.s. corporate tax departments will potentially explore outsourcing arrangements. citing the arrangement between pwc and ge, they ask, “is this a one-off situation or a transformational trend?” in the pwc/ge deal, ge hived off its tax department to pwc, which then assumed the ge tax department’s activities as an outsourcing engagement.

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h&r block lagging behind last year

h&r block

down 7% so far this tax season. market share up.

by 卡塔尔世界杯常规比赛时间

h&r block reports that its pace of filing is down from the year-ago period, but not as much as the rest of the industry.

more tax season data: pro e-filing own 10%  |  tax refunds up slightly | tax filings data looking less squirrely | tax return filings still lag, but pros hold 57% of market | tax filings down, but irs blames the calendar

goprocpa.com

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h&r block return volume outperformed industry results when compared to irs data reported through february 24. market share gains were realized in both the assisted and diy categories. in the assisted category, h&r block outperformed the industry with a decline of 8% compared to the irs reported decline of 13%. in the diy category, h&r block outperformed the industry with a decline of 5% compared to the irs reported decline of 8%. while overall industry and company volume is expected to improve during the second half of the tax season, company performance relative to the industry is expected to moderate given the conclusion of its free federal 1040ez and refund advance promotions on february 28.

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accountants without borders: tight talent pool drives salary increases nationwide

in the war for talent, “local” cpa firms face new threats from distant, bigger rivals.

by rick telberg
卡塔尔世界杯常规比赛时间

the traditional business model of the so-called “local” cpa firm is being challenged anew by the emergence of a single, unified coast-to-coast talent market that’s undermining the pay differences between big-city and small-town firms.

more on jobs: where the jobs are (and what you need to get them)  |  cpa firms post 5% growth rate | how to set your firm apart to recruits
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that’s bad news for traditional firms trying to control staffing costs. but great news for a new generation of top talent.

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