cas marketing is different. here’s how
you are always marketing the impact of your services.
by hitendra patil
the definitive success guide to client accounting services
have a cas question? get it answered here.
q: i always got new clients by word-of-mouth/referrals. i also do a bit of marketing. but with cas, i need to do more marketing because i do not have enough cas clients who can give me cas referrals. is cas marketing different than that for other types of services?
more cas: matching your tech to your cas clients | the tech stack you need for cas | yes, you have the staffing for cas | six steps to spreading cas awareness | finding profits in cas |
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a: peter drucker, the legend known as the father of management, celebrated by businessweek magazine as “the man who invented management,” said, “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. marketing and innovation produce results; all the rest are costs. marketing is the distinguishing, unique function of the business.”