cas marketing is different. here’s how

you are always marketing the impact of your services.

hitendra patil cas q-and-a logo

by hitendra patil
the definitive success guide to client accounting services

have a cas question? get it answered here.

q: i always got new clients by word-of-mouth/referrals. i also do a bit of marketing. but with cas, i need to do more marketing because i do not have enough cas clients who can give me cas referrals. is cas marketing different than that for other types of services? 

more cas: matching your tech to your cas clients | the tech stack you need for cas | yes, you have the staffing for cas | six steps to spreading cas awareness  | finding profits in cas |

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a: peter drucker, the legend known as the father of management, celebrated by businessweek magazine as “the man who invented management,” said, “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. marketing and innovation produce results; all the rest are costs. marketing is the distinguishing, unique function of the business.”

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how weekly cas reports help businesses

traditional reports stop short. here’s the difference.

by hitendra patil
client accounting services: the definitive success guide

if you are wondering whether cas needs a different set of reports, you are in the right place. at the same time, it may be confusing how you can produce reports that are different than those your software provides out of the box.

more: six ways that cas processes are different | nine ways to measure client experience | twelve clues it’s time to outsource or offshore | six steps to spreading cas awareness | cas is an upgrade pitch | hook your firm on cas | can you identify real cas prospects? | the big money in cas for small firms
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

cas is about the outcomes of your work, from the clients’ perspective. cas outcomes are useful, insightful, and advise clients in ways that routine, traditional reports cannot deliver. the outcomes you provide from your cas offering need to relentlessly focus on the relevance, usability and importance from your clients’ point of view. one of my ex-clients, an experienced and expert cpa from san diego – who had mostly high-net-worth individuals with multiple businesses as his clients – told me, “after 19 years in practice, i realized that small to medium business entrepreneurs are not really concerned with managing their balance sheets. it is the job of the accountant.”
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six ways that cas processes are different

businesswoman talking to businessman over tablethow to help your client run their business better.

by hitendra patil
client accounting services: the definitive success guide

let us focus on cas-specific processes that can give you competitive advantages. this is not about the technicalities of accounting processes. as a professional accountant, you already know the accounting fundamentals required to create your processes for each of the segments of the services you provide.

more: why cas? why now? | nine ways to measure client experience | twelve clues it’s time to outsource or offshore | yes, you have the staffing for cas | why firms shy away from cas | hook your firm on cas | can you identify real cas prospects? | 8 ways to create your cas practice | do you value your cas value?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

are cas processes different than what you have been doing till now? yes, and no.
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why cas? why now?

hitendra patil cas q-and-a logoreal-time business insights are the game changer.

by hitendra patil

the definitive success guide to client accounting services

have a cas question? get it answered here.

q: i saw that cas is now the no. 1 revenue growth driver for top 100 firms. why is cas so big now – what changed?

more cas: matching your tech to your cas clients | the tech stack you need for cas | yes, you have the staffing for cas | six steps to spreading cas awareness  | finding profits in cas |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a: client accounting services is now gaining more intense attention from firms of almost all sizes. cas is the no. 1 revenue growth driver of the top 100 firms in the country. why has cas has become so popular? to know this, one needs to recognize a bit of the history of the profession and the technology together.

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nine ways to measure client experience

two people talking and smiling in officedo your processes lead where you want your firm to go?

by hitendra patil
client accounting services: the definitive success guide

if you were to define how your firm is different in three sentences, what would those three sentences be?

write them down. read those the next day and judge for yourself if your competitors can say the same three sentences to differentiate their firms. if yes, you will see why this is a significant challenge for your firm’s growth aspirations.

more: how the pandemic changed firm mindsets | twelve clues it’s time to outsource or offshore | yes, you have the staffing for cas | why firms shy away from cas | hook your firm on cascan you identify real cas prospects? | 8 ways to create your cas practice | do you value your cas value?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the classic equation of “people, process, and technology” defining differentiation from the competition is somewhat flawed in accounting. by its very nature, accounting is about doing exceptionally well-defined work that follows clear laws and regulations. most firms have employees certified in similar lines of education and specialization. technology solutions for accountants are highly mature now.
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cas: much more than bookkeeping

hitendra patil cas q-and-a logo

why not get paid for what you’re probably already providing?

by hitendra patil

the definitive success guide to client accounting services

have a cas question? get it answered here.

q: i am new to exploring cas. i see many cas firms offer bookkeeping. however, they are still using cas engagements primarily for bookkeeping. can i move forward and leverage cas for higher-value-added business advisory services? any advice you can share? 

more cas: matching your tech to your cas clients | the tech stack you need for cas | yes, you have the staffing for cas | six steps to spreading cas awareness  | finding profits in cas |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

a: books are the foundation from which you can derive insights and advice. bookkeeping is a process that prepares you for higher-level, higher-value advisory work. bookkeeping and outsourced accounting services are components of a full-scale cas practice.

there are only three main categories of cas offerings:

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how the pandemic changed firm mindsets

businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women presenttake mindful advantage.

by hitendra patil
client accounting services: the definitive success guide

coronavirus caught the entire world totally unprepared for its aftermath. the impact on economies is unfathomable. accounting firms are not immune to this unprecedented situation. the deadly pandemic led to “working for home” a requirement for accounting firms. the alternative was a risk to life itself.

more: twelve clues it’s time to outsource or offshore | matching your tech to your cas clients | six steps to spreading cas awareness | hook your firm on cas | can you identify real cas prospects? | 8 ways to create your cas practice | do you value your cas value?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

firms scrambled to make technological arrangements to make remote working possible. it was a systemic shock to the decades of operating models of accounting firms. but over about four to six months into the pandemic, several firms recognized that it is possible to achieve good results by remote working.
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twelve clues it’s time to outsource or offshore

businessman holding up magnifying glassplus the three categories of risk.

by hitendra patil
client accounting services: the definitive success guide

when you are the key person to make things happen at your firm, you want to invest as much time in “business development” (not just marketing and sales) as humanly possible. your firm’s growth will make you feel that producing and delivering your services is an essential core business function for you, but some of it is not. freeing up yourself to spend more time focusing on the things that add value to your practice, and help set it apart from the competition is an essential differentiating growth strategy you will ever deploy. the same principle applies to your experienced, talented staff.

more: matching your tech to your cas clients | the tech stack you need for cas | finding profits in cas | cas is an upgrade pitch | why you can be a virtual cfo
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

you will build your cas practice on newer, cloud, collaborative technologies. it will help you automate many routine functions and optimize your operating costs. but you still need competent people to manage, nurture and strengthen your client services and advisory functions.
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