249 search results for "by sandi"

prospects like a little wooing

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surprised businesswoman with laptop7 ways to set yourself apart from the competition.

by sandi leyva
the accountant’s accelerator

as the competition for clients heats up, it’s time to pull out all the stops and make your prospect feel like you’ve rolled out the red carpet.

 

more on small-firm growth strategies: do you want to do compliance your whole career? | 5 skills to grow your practice | 3 ways to get to ‘yes’ with prospects | 5 cool ways to streamline data sharing | 3 tips for following up with prospects | if you don’t develop your business, who will? | 11 ways to add value for clients | 5 things you know that clients don’t | 8 must-haves for a prospect kit | if you’re a ‘best-kept secret’ cut it out!

how can you do that? here are seven ways to wow your prospect and help them decide you’re the perfect vendor for them.

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five ways to raise your prices

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money roll, calculator and magnifying glasshint: you don’t have to do it all at once.

by michelle long and sandi leyva

we know some of you might be afraid to raise prices, but there are some painless ways for both you and the client.

more small firm growth strategies: building reputation to build your business | 3 killer lead generation channels | your existing clients are your best leads | need more business? focus on referrals

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here are five:

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do you want to do compliance your whole career?

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stressif the answer is no, take these 6 steps.

by sandi leyva
the accountant’s accelerator

as compliance services become more commoditized and automated, accountants are faced with how this affects their practice and their bottom line.

more on small-firm growth strategies: 5 skills to grow your practice | how a spreadsheet can help stop leaks | 9 ways to boost your value (and your fees) | 3 ways to get to ‘yes’ with prospects | design your business around your strengths | 5 cool ways to streamline data sharing | how to calculate your ‘opportunity number’ | 5 ways a deadline can help close a deal | draw new clients in like a magnet | 5 things you know that clients don’t | 3 ways to test your revenue forecast | whip out the wow factor for clients | take advantage of 4 key marketing strategies  | four ways to stop leaving money on the table

they can:

  1. serve a higher level client that requires greater complexity, making themselves fairly immune to these changes
  2. serve a larger number of clients to offset a drop in revenue per client averages
  3. add new services to their practice to boost revenue per client

those are pretty much the options available to keep profits from shrinking. but today i want to focus on the third point above, adding new services, and provide you with some ideas on how you may be able to serve your tax compliance clients in new ways.

even if you don’t do taxes, you will find some ideas for new related services you can think about offering to your clients. (remember, it’s easier to sell to existing clients than to acquire new ones.)

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building reputation to build your business

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leverage your knowledge.

by michelle long and sandi leyva
the ultimate accounting virtual conference

marketing has changed in the last 30 years. one lead generation channel is reputation.

buyers really value industry expertise. as a matter of fact, studies show we underestimate the buyer when it comes to valuing industry expertise. that means as accountants we need to promote our expertise more than what we’re doing. building a reputation is part of that and you can do that a lot of different ways.

more small firm growth strategies: 3 killer lead generation channels | your existing clients are your best leads | need more business? focus on referrals

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5 skills to grow your practice

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young businesswoman walking up green line on a graphlisten for your clients’ pain points.

by sandi leyva
the accountant’s accelerator

we’ve worked super-hard on gaining our accounting, tax and auditing skills. those skills alone will keep us working as employees for someone else, but what if we want to go out on our own or grow our business beyond what we have now?

more on small-firm growth strategies: is it time to reboot your practice? | 5 ways to get more referrals | how a spreadsheet can help stop leaks | 9 ways to boost your value (and your fees) | 3 ways to get to ‘yes’ with prospects | two daily rituals: focus and measure | 5 cool ways to streamline data sharing | 7 ways to get new revenue from old clients | 5 things you know that clients don’t

here are five skills to consider adding to your toolbox so you can get ahead faster. how do you rate in each of these areas?
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is it time to reboot your practice?

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man in suit pushing a restart button4 steps to turn things around.

by sandi leyva
the accountant’s accelerator

how does your current business look compared to the one you dreamed about before you started your entrepreneurial journey?

more on small-firm growth strategies: 5 ways to get more referrals | 9 ways to boost your value (and your fees) | 3 ways to get to ‘yes’ with prospects | 5 cures for the summertime blues | two daily rituals: focus and measure | how to calculate your ‘opportunity number’ | 9 ways accountants throw away profits | if you don’t develop your business, who will? | draw new clients in like a magnet | 9 ways to increase sales through ‘power networking’ | 3 ways to test your revenue forecast | whip out the wow factor for clients | how to work the same hours and make more money | take advantage of 4 key marketing strategies  | four ways to stop leaving money on the table

do you now have

  • clients you love,
  • a dream team,
  • the financial rewards you are comfortable with and
  • plenty of free time?

if not, don’t give up. you can still get there, and a little business clarity may help you get there even faster.

here are four steps:

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your existing clients are your best leads

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sandi leyva and michelle long
leyva and long

and the cheapest. bonus!

by sandi leyva and michelle long
the ultimate accounting virtual conference

i’d be willing to bet that almost all of you have clients who don’t know about a service you offer. and i bet they could use more of your help.

more small firm growth strategies: need more business? focus on referrals

when i was doing web designing, i’d get new business — new requests for work from the client — almost every time i sent out an invoice.  if i had been more proactive, i could have gotten a lot more work. so we have to make time in our business to look a little bit. for example, i could have reviewed the website and made some suggestions and generated more work for myself. you can do the same thing when you’re keeping books for clients.

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