today's features

the new pipeline: outsourcing and offshoring

businessman's hand pointing to icons, one of which is labeled "outsourcing"

firms still are working out their options and business models.

by 卡塔尔世界杯常规比赛时间 research

the 2024 rosenberg national survey of cpa firm statistics has found something that everybody knew. it has also found that there’s more of it than anybody knew.

and that there’s more coming.

more: is this the last year of accounting’s golden age?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

this swelling tsunami sweeping over the accounting industry is the use of outsourced staff, outsourced tax returns, and the ultimate in remote work, offshoring assignments and functions to foreign lands.
read more →

is the irs adequately tracking corporate tax evasion?

the inspector general smells something fishy.

by 卡塔尔世界杯常规比赛时间 research

believe it not, there are large american corporations that establish a pseudo-presence in other countries for the sole purpose of evading taxes.

and that’s not the only trick in the corporate books.

more: irs still unsure how to measure audit rate | art werner: estate planning strategies | quick tax tip | art werner: post-mortem estate planning | quick tax tip | pause to praise the tax pro volunteers | irs vs. fraudsters | imagine! the national tax advocate does | art werner: maximizing fringe benefits | is the irs mismeasuring phone service? | eight steps to getting started with ai: a guide for tax professionals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

granted, sometimes those tricks are legitimate tax tactics. the tax code has loopholes, and that’s what they’re for.

needless to say, corporate tax strategy can get pretty complicated. there is an entire industry of lawyers, accountants and wealth management professionals dedicated to walking the fine line between evasion and due diligence in the interest of shareholders.
read more →

richard kopelman: inside aprio’s bold makeover | accounting influencers | part 1 of 2

lessons from dozens of strategic mergers & acquisitions.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.


accounting influencers
with rob brown

richard kopelman, ceo and managing partner of pe-owned aprio, reveals the firm’s dramatic transformation and rebranding into a global business advisory and accounting firm.

see part 2: richard kopelman: aprio’s plans for global conquest  | more accounting influencers with rob brown here | aprio sells majority stake to charlesbank capital partners here | citedmindset: the new psychology of success

in this first part of a two-part accounting influencers with rob brown, kopelman analyzes the high demand for accounting services due to changes in business, regulatory requirements, and technology. according to kopelman, a key challenge for accounting firms often lies in mindset, requiring a shift from a risk-averse outlook to a more “positive,” entrepreneurial one.

read more →

marketing’s role in staffing and recruitment

is your firm overlooking any of these opportunities?

by august j. aquila
price it right: how to value accounting services

we have talked about creating a marketing culture and an overall firm culture. these two concepts have been around for more than 30 years. what we are seeing today is that a marketing culture can have a significant impact on retaining and bringing in new staff. firm culture also plays a huge role in retaining employees and even partners.

more: measuring marketing success: the 10 kpis | seven reasons marketing can make your firm a great place to work | develop your personal marketing plan in ten steps | what makes a great website? | four strategies for building your practice | market technology services through workshops and training | the secrets of great business developers | dodge the four curses of a production orientation | client acquisition never stops | ‘sales’ is not a four-letter word | maybe what you need is a marketing audit | three types of marketing message, and which is best
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

while the primary function of marketing is often associated with promoting products or services to external clients, it also has an important internal role in attracting, engaging and retaining top talent within the organization. here are six key ways in which marketing contributes to staffing and recruiting in a professional service firm:

    1. employer branding: marketing helps shape and communicate the firm’s brand, which represents the organization’s reputation as an employer. a strong employer brand can differentiate the firm from competitors and attract high-quality candidates. marketing teams develop and promote the firm’s unique value proposition, culture, employee benefits and career development opportunities to position the organization as an employer of choice.

read more →

the new value pricing paradigm with david yeghiaian and michelle river | gear up for growth

a 1,200% gain in billings.

click to subscribe anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music and audibleplayer fmaudacygaana (india)boomplay (africa), or rss

gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

accountants struggle with moving from the traditional billable hour model because they have concerns about accurately estimating costs, managing expectations, and measuring work in progress. this change requires a shift in mindset and firm-wide accountability, which can be challenging but necessary to remain competitive.

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

david yeghiaian, chief strategy officer for kerberrose, and michelle river, ceo of fore, llc, and developer of advanced pricing methods®, show how pricing impacts profitability, client experience, cross-selling, and firm growth on gear up for growth, with jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间.

read more →

the slow, painful death of the 150-hour rule

ending a 50-year mandate, now “competency” counts (again).

by rick telberg
卡塔尔世界杯常规比赛时间 research

after a quarter century of campaigning to get the 150-hour rule passed by all 50 states, overcoming opposition that seemed at one time as if it would rend the profession’s institutions, and after another quarter century of finding that the rule was failing by all critical measures, the aicpa and nasba are rolling out a workaround that could kill the rule.

more 150-hour rule  | download the exposure draft

the organizations are offering a “competency-based” hurdle for cpa licensure that signals abject surrender.

this is the story, 50 years in the making, of (mostly) good intentions gone bad, unintended (but not unforeseen) consequences, and how rank-and-file cpas (eventually) overcame the power plays of multinational firms. read more →

the community of accountants is a superpower

eight excited office workers around conference table

leave your silos and explore an incredible breadth of options.

by liz farr

accounting, by its nature, is a solitary activity. but we don’t have to solve our firm’s problems alone. we don’t have to suffer alone.

join liz farr at the linkedin 卡塔尔世界杯常规比赛时间 group | more liz farr | follow liz farr on the disruptors wherever you get your podcasts: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

all we need to do is reach out to others, listen, ask for guidance, and know we will be heard and supported.

read more →

give the recognition your staff needs

five people applauding in business setting, recognizing coworker

fifteen common ways that firms do it.

by marc rosenberg
cpa firm staff: managing your #1 asset

“i could live two months on one compliment alone.” – mark twain

suppose you ask staff (or partners, for that matter), “how important is it for the firm or your boss to recognize your accomplishments and efforts?” a knee-jerk response may be this: “it’s nice but not that important. i’m self-motivated and don’t need others to tell me when i do something good.”

more: the importance of great bosses | how remote work is impacting accounting firms | make work flexibility work for everyone | why staff leave cpa firms … and how to stop them | how to solve the big disconnect in talent management | what relevance means for staffing in accounting | how accounting staffing has changed
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

we usually regard these responses as somewhat defensive because everyone wants recognition. it’s a fundamental human need.
read more →

bissett bullet: who is in control?

today’s bissett bullet: “resolving concerns is an area in which the new client process can easily collapse if handled incorrectly, but it doesn’t have to be a showstopper.”

by martin bissett

it’s natural to feel a little helpless. notice how you put in all of that hard work only to hit a roadblock? notice that you keep hearing the same concerns? “we will do something with you, but not right now” and “we need to think about this, we’ll come back to you” are two that you will hear time and time again.

in this situation, all the prospect is telling you is that they feel like they’ve lost control of what’s happening and are pushing back to regain that control. let them take it. control the process of sale so you know it’ll happen and can forecast your growth, but remove their discomfort by allowing them to dictate the timescale.

today’s to-do:

understanding and resolving concerns is a specialist ability that takes practice to develop. prepare your responses to the examples above so you’re not caught on the back foot the next time you hear them and are able to focus on convincing your prospect that it is in their commercial interest to make the move to your firm.

see more bissett bullets here

read more →

is this the last year of accounting’s golden age?

hourglass breaking, sand blowing away

the authors of the rosenberg map survey have some thoughts.

by 卡塔尔世界杯常规比赛时间 research
rosenberg survey of cpa firm statistics

one thing cpa firms can’t gripe about is revenue. yeah, the hours seem to be getting longer, the struggle harder, the rules more complex, and the technology continuously antiquated. but the money: it’s good.

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the 2024 rosenberg survey of cpa firm statistics—the 26th annual edition of the premier report on the state of the industry—confirms that in 2023, virtually all indicators of cpa firms’ health were good. and, generally speaking, the bigger the firm, the better they’re doing.
read more →

ten client service issues for estate planning | listicle

schedule an appointment now.

by 卡塔尔世界杯常规比赛时间 research

as successful business people, cpa partners can have complex legacies to leave behind.

more listicles here

if you aren’t an estate planner (and why aren’t you?), you need to find one, ask the right questions and get adequate answers.

here are some of the issues clients should discuss, followed by “how do i do it?” read more →

how to scope before you price

it’s a learning process that benefits both you and the client.

by jody padar
radical pricing – by the radical cpa

accurate pricing relies heavily on thorough scoping to measure the engagement, and good scoping defines the deliverables, sets the client’s expectations and calculates the labor it will take to get the job done.

 

more jody padar

more pricing

the radical cpa

from success to significance: the radical cpa guide

radical pricing

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

with that said, here’s how your scoping process helps you determine the ultimate price:

read more →