merge in lower-priced work without losing out

businessman sitting in office chair, covering his face with his hand

you bought a tax practice! but they charge less than you do. now what?

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

question: i bought a tax return practice in december from a person who was charging $180 per hour. my rate is $300 per hour so i did not make money and i would like to know what i could do to raise fees so i don’t continue to lose on it.

more: want more tax clients? here’s how | bundle tax services with financial planning | how to begin a business valuation | how to offer conflict resolution | get your clients talking about retirement | when clients remarry | four reasons to perform tax projections
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answer: after a long discussion, it appears that he bought a good practice with good fees charged for the returns. his problem is that he has no employees and did all the work himself – about 750 tax returns, and was totally overwhelmed with non-stop work.
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stop clients from performing “favors”

“oh, you shouldn’t have.” (you really, really shouldn’t have.)

by frank stitely
the relentless cpa

we all have clients who bring in tax documents in laminated three-ring binders. they smile big toothy grins and tell us how they’re our most organized client. there’s no reason for us to organize the documents, as they’ve already done us this huge favor. of course, there will be no reason for us to remove anything from the binder and everything should be left in the binder just as it is.

more: who needs fall tax planning? clients … and you | it’s ok to say no to clients (even the large ones) | you train your clients, whether you mean to or not | business owners face one of three exits | how small firms can win the talent wars | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we call these people binder boys. they have no clue that organized for them is not organized for tax return preparation. preparing a return from documents in a binder takes twice as long, at least, as preparing returns from a well-organized pdf file.

we also have the people who use five pounds of staples to organize 20 pages. they don’t want any loose documents falling out of the file.
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bundle tax services with financial planning

businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women present

two sample engagement proposals.

by ed mendlowitz
how to build a stronger tax practice

following are two sample engagement proposals for tax return preparation bundled with additional financial planning and business planning services.

more on marketing: when clients haven’t filed taxes for years | seven keys to a complete succession plan | the tax effects of buying or selling a business | elder care: not sexy, but vital | how to guide clients through divorce | help clients manage their investments
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letter 1:

dear _________________:

it was good meeting with you last week. ed and i are excited to be working with you and look forward to a long and satisfying professional relationship.
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who needs fall tax planning? clients … and you

avoid balance-due whining sessions and earn additional revenue.

by frank stitely
the relentless cpa

you’ve surely had this conversation a million times during multiple tax seasons, most often in april. you give a client a tax return with a $20,000 balance due.

client: i didn’t expect to owe that much.
you: how much did you expect to owe?
client: about $5,000.

more: it’s ok to say no to clients (even the large ones) | control your time: avoid ambush meetings and callstrain your clients before they train you | don’t let clients dictate tax workflow | how small firms can win the talent wars | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here’s where my conversations may differ from yours a bit.

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when clients haven’t filed taxes for years

help them put a stop to this.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

it is not unusual to meet with potential clients that have not filed tax returns for many years.

more on marketing: seven keys to a complete succession plan | how to begin a business valuation | how to offer conflict resolution | get your clients talking about retirement | when clients remarry | seven questions to suggest estate planning | four reasons to perform tax projections | four additional services to suggest
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

with these clients it is important to get them to understand the seriousness of their situation and that the sooner they comply, the greater the likelihood that the worst they would be subject to would be penalties for late filing and payment if they owe money.
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it’s okay to say no to clients (even the large ones)

working with “smaller” clients can often be more rewarding – and profitable – than “big” clients.

by frank stitely
the relentless cpa

there’s a reason you aren’t actively training clients to allow you to work efficiently. you’re afraid that you’ll lose clients.

i guarantee that you will.

more: control your time: avoid ambush meetings and calls | get clients to bring tax docs early … yes, earlywhy time tracking still matters | make fewer mistakes, increase revenue and capacity | six ways to create a millennial-friendly firm | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

clients have trained you to be inefficient. they’ll resist retraining. some of them will leave and infect someone else’s practice.

the reason you fear losing clients is that you fear you can’t replace them.

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jason deshayes: what we’re doing isn’t working

create opportunities for others by getting out of the way.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

see the disruptors

the disruptors
with liz farr

by age 35, jason deshayes, cpa/pfs, cfp, cka, was already co-owner of a cpa firm in albuquerque. he “hit the magic shangri la that we’re all working for.” but it wasn’t right for him. he was bored with the long hours and felt he wasn’t growing. he wasn’t able to think about his firm the way he wanted to. so he and his partner sold their firm.

more podcasts and videos: heather satterley: you’ve got to meet people where they arebill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa | ira rosenbloom: with m&a, nobody wants a fixer-upper | peter margaritis: the power skills every accountant needs | joe montgomery: find the sweet spot of the right clients, right services and right pricesmarie green: your bad apples are ruining youmegan genest tarnow: hire for curiosity rather than complianceclayton oates: one way to keep clients for liferandy crabtree: follow these three rules to keep employees happyerik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshiftjennifer wilson: empower young workers to build the firm everyone lovesmike whitmire: re-think your hiring and training practiceshector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be freeprivate equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinsonwhen financial statements go extinct with corey schmidtcan geraldine carter save accountants from themselves?re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

today, he’s coo at cook wealth, a hybrid wealth management and tax firm. providing both types of services means that they don’t deal with “this weird thing, where the client’s in the middle, and they have to be the conduit for information going both ways.” he says that getting his cfp has “been so enriching.” deshayes added, “i love what i do, and it’s because i was willing to drop stuff so other people could learn the stuff i learned, and so i could do fun stuff.”  

click “play” to see: what jason deshayes talks about when he’s talking about a “forward-thinking enterprise.” (via wordclouds.com)

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you’re missing 60% of your revenue

here are four ways to stop leaving that money on the table.

by sandi leyva
the complete guide to marketing for tax & accounting firms

accounting firms have done a great job adopting paperless office technologies, the web and even cloud computing, so you may feel you have been doing all you can to streamline margins, become “client-centric,” as some consultants call it, and grow your practice. but i believe there is even more opportunity that very few, if any, in the accounting profession have fully identified or embraced.

more: calculate your business relationship ratios | what can chatgpt do for accounting professionals? | generative ai: should you avoid it or adopt it? | want better clients? here’s how | get your name in the news | four ways small firms can beat large ones | why you need a link-in-bio tool
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i only bring this up because i believe most cpa firms are leaving about 60 percent of their potential revenue on the table (and i can prove it). worse, they are not sharing their badly needed financial expertise with more businesses that could be greatly helped, especially now.
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how to boost profits by (omg) sharing the upside

workers of the world unite.

by bill penczak

about a decade ago, the managing partner of our $100 million firm and i were discussing compensation and commission for our five business development professionals. he and i were in complete agreement that there should be no cap on commission or compensation – even if that compensation level with their base and commission was at par with or even exceeded that of the partner group.

more: 12 points of a good compensation planrate managing partners in six areas | eight ways managing partners make a real difference | five reasons that leaders fail | eleven things partners must do | seven keys to becoming an equity partner | how to achieve partner unity | the seven building blocks of a great partnership
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

“if they’re making money, we’re making money,” he said. “why would i want to limit that?”

anyone who agrees with that premise should continue to read below. if not, feel free to move on to the next 卡塔尔世界杯常规比赛时间 article or the ny times short crossword.

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heather satterley: you’ve got to meet people where they are

stop saying yes to everything and start saying yes to yourself.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

see the disruptors

the disruptors
with liz farr

heather satterley is well-known for being an accounting tech expert. but tech isn’t the only skill accountants need today and for the future. “you can have great technology skills, but if you don’t have people skills and those softer skills, that’s going to be a problem,” she said.   

more podcasts and videos: bill penczak: stop forcing smart people to do stupid worksandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow | jody padar: build a practice that works for you, not vice-versa | ira rosenbloom: with m&a, nobody wants a fixer-upper | peter margaritis: the power skills every accountant needs | joe montgomery: find the sweet spot of the right clients, right services and right pricesmarie green: your bad apples are ruining youmegan genest tarnow: hire for curiosity rather than complianceclayton oates: one way to keep clients for liferandy crabtree: follow these three rules to keep employees happyerik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshiftjennifer wilson: empower young workers to build the firm everyone lovesmike whitmire: re-think your hiring and training practiceshector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be freeprivate equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinsonwhen financial statements go extinct with corey schmidtcan geraldine carter save accountants from themselves?re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

one of those softer skills that will be a key skill for the future is problem-solving, which requires keeping an open mind to “look at not just facts and figures, but look at tools, resources, people and pull them all together,” she explained. no one can be an expert at everything, so having “a wide network of really awesome professionals” is vital for filling in any gaps “to get the job done.”  

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stop sending the wrong message to audit teams

audit is becoming further commodified. 

by alan anderson
transforming audit for the future

instant download:
the new manifesto for accountants.

the value of what we provide to clients has declined until it has become a commodity. that, in turn, drives our fees down.

the lack of innovation means that our clients can’t tell the difference between the audit we do and one done by the firm down the street. none of them provide relevant information or any value to our clients.

more: three fundamental questions to ask in audit | how auditors can beat ai | the big issues in audit: frustration, inconsistency and technologyfive ways to increase audit efficiency | early adopters gain an edge in audittalent retention: five tips for an audit adjustmentsix benefits of an internal audit | the ten financial controls that’ll make you a hero | five cash reports you can’t live without | when an audit is a great thing
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if our clients don’t see the value, then the audit is only being done to meet a regulatory or banking requirement, and in that case, the cheapest option that meets that basic requirement is the one they choose.

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