managing the managing partner

businessman standing at conference table with 4 colleagues seated behindchecks and balances are key.

by bill reeb and dominic cingoranelli

as past success and personal development continuously demonstrate, organizations operate more effectively when people are managed. and since partners are people, rather than gods or superheroes, it makes sense that we put something in place to manage them as well.

more on performance management: accountability is for everyone | succession plan requirements | base retirement on today’s operations | how involved should retired owners be? | firms say what would change retirement pay | 4 ways to create more capacity | 7 succession questions to ignore for now | how partner ratings factor into equity | hazards of not reallocating equity | 5 harmful management attitudes (and how to fix them) | do cpa firms need management or leadership? |  job 1 for the practice owner: client management

with this general background in mind, let’s dive a little deeper into how a managing partner goal-setting process might work.
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how to decide who decides pay

woman on building roof spraying out dollars with a garden hosewhere to draw the line between managing partner and compensation committee.

by bill reeb and dominic cingoranelli

everyone likes the idea that “i” will hold “me” accountable. but few like the idea of “anyone else” holding “them” accountable.

more on performance management: accountability requires clear expectations | base retirement on today’s operations | who decides what? | how retired partners are robbing their own firms | best practices for mandatory retirement | how retirement issues affect succession planning | succession: the questions to care about | how to target what skills to develop now | what having your employees’ backs means | 5 harmful management attitudes (and how to fix them) | do cpa firms need management or leadership? |  job 1 for the practice owner: client management

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so, once the decision has been made to implement systemic changes to hold partners accountable to specific performance expectations rather than just relying on everyone to put in a self-proclaimed “good day’s work,” the next battleground is determining who will be holding whom accountable. the discussion always shifts to “let’s have a group of people, like a compensation committee, hold us accountable.”
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make accountability a process

man and woman reviewing a documenteveryone performs better when someone else has oversight.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

setting up an “accountability and goal process” always sounds much easier than it actually is to implement. so for those who already think this process would be painful, just know that you still are probably underestimating the amount of agony in store.

more on performance management: accountability requires clear expectations | accountability is for everyone | succession plan requirements | base retirement on today’s operations | who decides what? | how retired partners are robbing their own firms | how involved should retired owners be? | firms say what would change retirement pay | 4 ways to create more capacity | how to find a partner’s replacement | action plans for transitioning partners | partner retirement and the war for clients | best practices for mandatory retirement | how retirement issues affect succession planning | succession: the questions to care about 

this leads us to the standard question, “if this is so awful, why would anyone do it?” the answer is both simple and abstract.
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pay varies when performance varies

closeup shot of a caliper measuring the word "goals"plus ways to measure both objective and subjective performance criteria (yes, it can be done).

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

an important point to keep in mind is that we, as human beings, have good months and bad ones, good years and bad ones.

more on performance management: accountability requires clear expectations | accountability is for everyone | succession plan requirements | base retirement on today’s operations | who decides what? | how retired partners are robbing their own firms | how involved should retired owners be? | firms say what would change retirement pay

what is going on in our personal lives has a lot to do with how we perform in our professional ones. therefore, if someone is going through a difficult time, such as a divorce, death in the family, major conflicts with extended family, etc., we can expect those events to spill over into our work life.
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accountability includes partners

manager dangling carrots in front of staffdeliver not only rewards but sanctions.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

let’s take a close look at what accountability might look like.

more on performance management for pro members: accountability requires clear expectations | accountability is for everyone | who decides what? | firms say what would change retirement pay | action plans for transitioning partners | how retirement issues affect succession planning | how partner ratings factor into equity | cpa firm performance assessments: 15 core competencies, 21 questions

for partners, accountability is best described as having a system in place that rewards partners for
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accountability requires clear expectations

two businesswomen sitting at table and talking in office courtyardmake an effort to learn from your successes as well as your failures.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

accountability needs to be rooted in much more than a casual perception or it is destined to fail. therefore, the first step to accountability is to move this from an “i will watch you and tell you if i think you are doing a good job” approach to one that clearly defines what you expect of someone up front.

more on performance management: accountability is for everyone | succession plan requirements | how retired partners are robbing their own firms | 4 ways to create more capacity | partner retirement and the war for clients | succession: the questions to care about | hazards of not reallocating equity

now this sounds fairly straightforward, and it is, but it is also loaded with plenty of traps that you can fall into. one of the traps we want to avoid is ambiguity. you can overcome this trap by taking time to describe the expectations you have of someone, like:
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accountability is for everyone

businesswoman working late at deskdo you credit others as much as you do yourself?

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

most firms consider accountability an essential part of their leadership practices.

more on performance management: base retirement on today’s operations | who decides what? | firms say what would change retirement pay | action plans for transitioning partners | how retirement issues affect succession planning | how partner ratings factor into equity | develop your employees or suffer the consequences | 5 harmful management attitudes (and how to fix them)

in the pcps top issues survey, for firms with 11 to 20 professionals, partner accountability/unity landed in second place. for firms with 21 or more professionals, this same issue ranked first in concerns to be addressed.
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13 succession plan requirements

time to retire clock facemake sure you’re not growing your own competition.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

there are various sections that should be included in any succession plan. we are not going to present you with a sample succession plan, but even better, to describe topic areas you should address in your plan.

more on performance management: base retirement on today’s operations | who decides what? | how involved should retired owners be? | how to find a partner’s replacement | best practices for mandatory retirement | 7 succession questions to ignore for now | the pitfalls of equity allocation and reallocation

as always, there are various best practices to consider as you put your plan together. for any succession plan to work, you have to start with consideration of the business model you use:
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who decides what?

businessman looking thoughtfulyou need to ponder some questions before you answer.

by bill reeb and dominic cingoranelli
卡塔尔世界杯常规比赛时间 / succession institute

everywhere you turn, you overhear someone talking about, being asked about the status of, or referring to their need to develop, a succession plan.

more on performance management: how retired partners are robbing their own firms | how involved should retired owners be? | how to find a partner’s replacement | action plans for transitioning partners | how retirement issues affect succession planning | succession: the questions to care about | 7 succession questions to ignore for now | cpa firm performance assessments: 15 core competencies, 21 questions

as a matter of fact, for the past 12 years through surveys with the aicpa, we have been asking firms to share with us whether or not they have a succession plan in place.

when you consider the responses to this question from the pcps succession institute succession management surveys conducted in 2008 and 2012, clearly more and more firms are:

  • getting their act together,
  • documenting their succession management strategy and
  • thinking through the ramifications of retiring one or more senior owners.

here is the question we asked along with summary data from both surveys: read more →

how retired partners are robbing their own firms

masked man carrying large money bagif you don’t set policies and enforce retirement deals, your firm could become a financial hostage.

by bill reeb and dominic cingoranelli

as many as 30 percent of firms pay more to retiring partners than they initially agreed, according to our succession survey.

more on performance management for pro members: how involved should retired owners be? | firms say what would change retirement pay | action plans for transitioning partners | how retirement issues affect succession planning | how partner ratings factor into equity | develop your employees or suffer the consequences | what having your employees’ backs means | do cpa firms need management or leadership? |  job 1 for the practice owner: client management

here’s why.

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