how to determine your ideal client
plus 4 sample personas.
by sandi leyva
the small firm and solo practice
build your revenue plan in reverse
calculate exactly how many clients you need.
by sandi leyva
the complete guide to marketing for tax & accounting firms
3 steps to using social media to increase your search rankings
plus sample posts.
by sandi leyva
clients need advisory services more than they know
be aware of your clients’ fears.
by sandi leyva and michelle long
the ultimate accounting virtual conference
5 fast, easy ways to turn annual clients into year-round clients
imagine how catching their books up in november will make march feel.
by sandi leyva
3 reasons small firms stay small
plus 5 common situations. do you see yourself?
by hitendra patil
accountaneur
six concrete ways to help business clients reach their full potential
concrete ways to help their businesses reach full potential.
by sandi leyva and michelle long
the ultimate accounting virtual conference
surviving busy season: 10 tips for more energy
feel free to keep them going year round, of course.
by sandi leyva
the accountant’s accelerator
how to teach financial literacy
help your clients and maybe learn about your business as well.
by sandi leyva and michelle long
the ultimate accounting virtual conference
why next-gen firms embrace subscription billing plans
zoho president explains the “freemium upsell.”
pricing strategies that work
join the survey. get the answers.
by sandi leyva and michelle long
let’s take a look at some pricing strategies for the subscription economy.
more small firm growth strategies: welcome to the subscription economy | ed kless on factors affecting price sensitivity | how to keep current | best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to fire a client | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
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there are a number of things that businesses can do related to subscription models, in particular around their pricing strategies. we have the freemium and upsell model, multiple additions, pay as you go, tiered or volume-based pricing and bundling. i’ve got some examples of each one of these. i’d be fairly surprised if we haven’t run across these already as consumers.
our guest for this discussion about subscription-based models is raj sabhlok, president of zoho corp., in his own words…
welcome to the subscription economy
what it is and why it’s popular.
by sandi leyva and michelle long
acceleratorlibrary.com
we’re going to be speaking about subscription economy, which is new to a lot of us.
more small firm growth strategies: ed kless on factors affecting price sensitivity | your time has no inherent value | four tools for a millionaire mindset | reconnect with your why | use payroll to grow client retention | 3 ways to work less and earn more | what to do when a client doesn’t pay | how to handle price sensitivity | how to find hidden money for your clients | how small firms can use value pricing | 3 killer lead generation channels | need more business? focus on referrals
our guest for this discussion about subscription-based models is raj sabhlok, president of zoho corp.
read more →
ed kless on factors affecting price sensitivity
parsing substitute, expenditure, fairness and other effects.
by sandi leyva and michelle long
with ed kless, senior director of partner development and strategy at the sage group
acceleratorlibrary.com
many of you offer a fixed price on many occasions, which is fantastic.
more small firm growth strategies: your time has no inherent value | what is strategic pricing? | marketing vs. sales and how to plunge in | 5 steps to get clients to say ‘yes’ to cloud applications | when you should answer questions for free | when to turn over client data files | how to handle referrals – and how not to | 3 ways to raise your prices
what you’re doing now is maybe just fixed pricing and not value pricing, and the key here is we’re going to make this jump now. now that you made the leap to fixed price it is a very easy jump to value pricing. i’ll quickly describe the difference for those of you who might not have fully fleshed this out in your mind.
read more →
10 quick and easy tips for a better busy season
you may want to keep some of these going year round.by sandi leyva
the accountant’s accelerator
another busy season is upon us. are you feeling excited, anxious or dread?
more on small-firm growth strategies: share data 5 easy ways | 7 ways to generate leads | 6 metrics of marketing | want better clients? 5 ways to hook them | 5 ways tech makes your work easier | 3 ways to save time during busy season | stress less this tax season | 5 tax season motivation tips | keep more of your busy season earnings | ready for tax season? not so fast
it’s probably a mix, but hopefully there’s more excitement than any other emotion since you will be helping so many more people during busy season than any other time of the year. here are 10 easy-to-implement ideas to help your busy time go smoother than ever.