build your community reputation
don’t make these 2 mistakes.
by sandi leyva
the small firm and solo practice
track your online reputation
what do people see when they search your name?
by sandi leyva
build reputation through credentials, testimonials
plus how to craft your biography.
by sandi leyva
partnering: referrals on steroids
4 ways to spread the word.
by sandi leyva
3 more kinds of referrals
also: 6 things that might be wrong when referrals slow.
by sandi leyva
5 ways to get more referrals
do your clients even know you want them to share your name?
by sandi leyva
measure client retention … against yourself
learn where you stand in 8 simple steps.
by sandi leyva
turn to the abcs for client feedback
and remember the 80-20 rule.
by sandi leyva
how to use client feedback for service innovation
what will you do if some of it is negative?
by sandi leyva
how summit cpa group is pioneering virtual cfo services
summit cpa group goes from local to global by breaking the traditional cpa business model.
take your client’s pulse
don’t assume you know how they feel.
by sandi leyva
how to use client ‘touch plans’ to stay in touch
bonus: three sample plans plus 31 quick ideas.
by sandi leyva
create your marketing plan
the 13 channels you have … but you won’t need all of them.
by sandi leyva