social media

the 7 fundamentals of getting clients with social media

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h…but only if you’ve done everything else first.

by sandi smith leyva the accountant’s accelerator 

it’s likely your friends and peers are urging you to get on the social media bandwagon. hearing about social media is unavoidable these days. we have many clients who feel stressed about the whole topic. the stress or guilt comes in when they don’t really want to do it but their friends keep urging them to.

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more on small-firm growth strategies: 5 ways to attract higher-quality clients   |   6 biz dev metrics accountants should measure  |  5 areas to improve client acquisition success  |  are accountants newsworthy? you bet!  |  when accountants don’t know they don’t know  |  seven hot lead generation methods for accountants   |  what stage of business are you in?  |  8 essential ingredients for your new client welcome kit  |  4 ways small firms can surpass larger firms  |   rebuttal: the 3 most unused marketing methods for accountants

i like to take a contrarian view with social media: i believe it’s not a cost-effective marketing tool for a majority of accountants. nevertheless, there are some very important exceptions where it can pay off big. here are some ideas just in case you can’t resist getting started in social media.

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the five biggest social media mistakes of accounting firms

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by sandi smith leyva
the accountant’s accelerator

social media is all the rage, and there’s lots of pressure on small business owners – from friends, coaches and especially social media vendors – to get you to use social media in your marketing.

in most cases, we like to talk accounting practice owners out of social media marketing (and we’re one of those vendors who will set up and maintain your social media accounts for you, so we turn down an awful lot of business).

here’s why, and here are the five biggest social media mistakes accountants make:

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5 tech tips for reigniting growth

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by hitendra patil
pransform inc.

here are five tech solutions, not in any particular order, that you can use now to help improve your revenue and profit:

  1. take a look at opprtunity (no it’s not a typo). it’s a linkedin-based solution, ranked as the no. 4 fastest rising startup on angellist according to silicon valley business journal and mattermark, that uses a scientific approach to match professionals based on a real opportunity to do business. read more →

a case study in using linkedin

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by hitendra patil
pransform

do you feel your social media efforts are not really profiting you the way you expected?

ask the question “what is the one most important thing in the internet world?” and the most common answer you will get is “relevancy.”

let’s take the example of what you are doing right now. you are on the 卡塔尔世界杯常规比赛时间 website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession. read more →

what ads, the web or social media still can’t do

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by bruce w. marcus professional services marketing 3.0 to understand its effectiveness, it’s equally important to know what advertising, including web sites and social media, can’t do. five quick examples:  unlike product advertising, professional service advertising, in most cases, can’t … continued

five ways to add pinterest to your marketing mix

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someone you know is probably already doing it.

by becky livingston
royal apple marketing

with pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space.

like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins.

here are five ways you can leverage the power of pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding: read more →