social media

how to schedule and manage social media activity

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illustration, how to leverage contentwrite it once, use it again… and again, and again…

by becky livingston
the accountant’s social media handbook

creating a daily posting schedule is not only smart, but for some industries – such as the legal, accounting and medical fields – required.

more on social media: determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals

it’s important to keep a schedule so you can monitor activity, determine the post’s effectiveness and align website increases with marketing efforts via social media. lastly, keeping a schedule also helps prevent you from posting the same content too close together.
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which social media should you use?

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social media words on cubesdon’t pick a platform at random. make an informed choice.

by becky livingston
the accountant’s social media handbook

according to quicksprout research, 75 percent of people are somewhat likely to share content they like online with friends, co-workers and/or family members. forty-nine percent do it at least weekly.

more on social media: what is social media? | how social media works with accountants’ top 5 marketing goals

in the same study, 86 percent of marketers stated that social media is important for their business, while 89 percent stated that increased exposure was the number one benefit of social media marketing.
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determine your target audience

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hand circling one of multiple outlines of different person typesyour ideal client directs what platform you use.

by becky livingston
the accountant’s social media handbook

choosing your social media platform based solely on trends will get you to spend more time and money than you may need. it’s important to know where your target audience is and who they are before jumping into any social media efforts.

more on social media: what is social media? | how social media works with accountants’ top 5 marketing goals

any good social media or marketing person will ask you who your target audience is before doing any work for you. if he/she does not, that’s a red flag.
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are you flunking social media?

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every platform is different.

by becky livingston
the accountant’s social media handbook

successful social media marketing requires a deep understanding in how consumers and businesses use each of the major social networking platforms.

more on social media: social media marketing for cpas [video] | how to engage with social media influencers | marketing for mobile | how social media affects seo | social media campaign 101 | why use social media for marketing?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

each platform provides different functionality and limitations. understanding effective tactics to maximize the potential each platform holds is essential in the effective implementation of your social media marketing strategy. the current, most important social media platforms are facebook, twitter, linkedin, youtube, google plus and pinterest.
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how social media works with accountants’ top 5 marketing goals

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this is how clients find you now.

by becky livingston

in today’s world of cpa firms, marketing has taken a leap from the back seat to a seat at the strategic table.

more on social media: social media marketing for cpas [video] | how to engage with social media influencers | marketing for mobile | how social media affects seo | social media campaign 101 | why use social media for marketing? | 12 seo myths | quick tip: accelerated mobile pages | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

with more and more firms focusing on marketing efforts, it makes a cpa wonder, “how does my firm continue to stay ahead of the curve to attract clients and to move the firm higher on its journey to increasing lead generation?”

social media marketing is one solution.

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linkedin adds messaging. finally!

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picture11new chat app accelerates business networking, client communications.

by hitendra patil
pransform inc.

linkedin, undoubtedly the “go-to” social media platform for prospects to check out cpas, is rolling out a messaging feature to allow real-time chat conversations. and it’s about time.

until now, linkedin supported only email-like communication. but with messaging, you can actually have a conversation.

but now, with “messaging,” linkedin makes it possible for cpas to have “conversations” with their connections. everyone knows how “chats” and “text messages” help in short-form, need-based conversations build relationships. with linkedin as the real business-connections platform, messaging on linkedin will now help cpas have conversations that build stronger relationships with their connections.

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when clients prefer social media

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how to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. by becky livingston social media for accountants in today’s world of cpa firms, marketing … continued

each social channel has a language

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young people holding social media logosbetter to pick one spot and be devoted to it than scattershot across three.

by jody padar
the radical cpa

each social media channel has its own language, culture and dialect. you need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward. social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. make sure that you’re fol­lowing the basic rules of the social media channel you’re using.

more radical cpa: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | 10 radical steps into the cloud | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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social business: how new communication tools are revolutionizing the accounting profession

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william r. pirolli, cpa/cff/pfs, cgma email vcard bill is a partner with over 30 years of experience in public accounting. bill was formerly managing principal for the accounting firm of pirolli, deller & conaty.
pirolli

and yet, the heart of the cpa business remains a constant.

by william r. pirolli, cpa, cff, pfs, cgma
the radical cpa: new rules for the future-ready firm

at the heart of our profession are people… connecting with people. the human connection to the information we deal with is what makes our profession so personal and rewarding. it should always be at the heart of what we do.

the ways we connect have changed dramatically over time. while we all still use the telephone, fax, face-to-face meetings and the occasional written note, the invasion of facebook, linkedin, twitter, skype, youtube, instagram, cloud-based services and that smartphone or tablet you might be reading this on all serve to make our communications and services immediate, exponential and virtually limitless. read more →

21 painless ways to network, even for accountants

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business colleagues eating meal together and discussing workgot the personality of an actuary? no problem.

so, many cpa firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business.

trainer and facilitator arnold sanow, mba, csp, reminds us that dale carnegie once won a major sale by being a great conversationalist – without saying more than a few words.
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