social media

social + strategy = success in five stages

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businesswoman lassoing light bulb5 specific tips for maximizing your efforts.

by jody padar
the radical cpa

so you want to get on social media? good! define your strategy. when i started using social, i was having fun and didn’t have a strategy, except to see what was happening — and it evolved. jump in, get started and you’ll formulate a game plan naturally.

more on radicalism: how to measure social business… and why | how to become a social business | the cloud is your starting point | why transparency matters in the ‘new firm’ | 10 questions to prepare for radical change | radical firms embrace 4 values | radical or complacent? you choose
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here’s some help in five phases:
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get people to your landing page

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3 metal funnelsdriving traffic depends in part on where in the funnel your customer is.

by becky livingston

there are three ways to drive traffic toward your offer, including:

more on social media: how to build a strong landing page for an accounting firm | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | how to schedule and manage social media activity | how to track who’s clicking your links | what to say on social media | how to craft a social media profile | which social media should you use? | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  • paid advertising: google, bing, twitter, linkedin, youtube, pinterest or facebook advertising

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how to build a strong landing page for an accounting firm

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young businesswoman using a tabletdeliver on your promise to get the permission you need.

by becky livingston

what are landing pages?

more on social media: social media campaign 101 | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how social media works with accountants’ top 5 marketing goals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the challenge with the website home page is that there’s often a disconnect with the messaging. if you send out an email about the best tax practices for small business owners, sending visitors to your firm’s home page isn’t giving them the content that was promised.
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content categories and how to leverage them

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chart of social media content categoriesmatch leads to streams.

by becky livingston

to start in social media, you’ll only need four or five categories – start small, or you’ll get overwhelmed.

more on social media: diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals

in this example, i have stripped down some client specifications to the bare minimum, just to show the categories of content they decided to use.
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how to set up a social media plan

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team of 5 coworkersbonus: examples of how to choose a tone for your message.

by becky livingston
the accountant’s social media handbook

leveraging a strong team – either internally or externally – to help create a day-to-day presence on social media is important.

more on social media: why use social media for marketing? | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile

however, you may be a sole practitioner or own a small firm that doesn’t have the staff to manage such a presence. that’s okay, there are many marketing firms that specialize in social media for cpa firms.
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social media for soloists and small firms

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the number 10the 10 top benefits.

by becky livingston
the accountant’s social media handbook

according to the social media results from 2015 state of small business marketing report, when small business owners were asked what marketing tools they used most, the no. 1 response was social media at 61 percent of the surveyed group.

more on social media: how to manage social media in 22 minutes a day | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals

that number was even higher than those using email marketing, which came in at 46 percent.
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how to manage social media in 22 minutes a day

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young man riding hour hand of clockdon’t take on more than you can do well.

by becky livingston

when done well, social media management should not take up all of your time. however, it’s not a set-it-and-forget-it process either. consider the amount of time you plan to spend on social media – and be realistic! in some cases, social media management and community managers do this full time.

more on social media: diy design for social media | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience | how social media works with accountants’ top 5 marketing goals

but they are overseeing multiple brands and interacting with a variety of audiences throughout the day. in some cases, they are also doing the research for new posts, content development and analytics.
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diy design for social media

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man's hand holding a color wheelbonus: how to create graphics in powerpoint.

by becky livingston
the accountant’s social media handbook

because you are managing your firm’s brands on your own, you may not have the resources to hire a graphic designer.

more on social media: write headlines worth sharing | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile | which social media should you use? | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals

that’s okay for now. we’re going to discover ways you can great some amazing graphics using tools like powerpoint, canva, iconmoon, vecteezey, flickr and more.
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write headlines worth sharing

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mature businessman holding an electronic tablet inside an office buildingdon’t forget to shine!

by becky livingston

social media is like reading newspaper headlines. you may not consume the content if it doesn’t seem interesting or if other people are not talking about it.

more on social media: use finesse in sharing, scheduling content | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals

in this post, i share some tips about writing headlines for social sharing success. here’s an acronym to help you shine!
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use finesse in sharing, scheduling content

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businessman looking at calendar on tabletfocus on specific kpis to determine what’s best for your firm.

by becky livingston
the accountant’s social media handbook

when it comes to sharing content on social media platforms, there is a bit of finesse that is needed. it’s not a fire hose to blast out content on a regular basis without concern or care for the audience. rather it is a strategic approach that should be thought out, considered and even strategized prior to release.

more on social media: tailor content to social media platform | who is your customer? | how to schedule and manage social media activity | how to track who’s clicking your links | what to say on social media | how to craft a social media profile | which social media should you use? | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals

you will find posting finesse is as much about the content as it is about the schedule. for example, you can post content on twitter more often than you can on facebook or other “less frequent” platforms. that doesn’t mean you should post the same content on twitter multiple times per day. give your readers a chance to receive the information, take it in and even share it.
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tailor content to social media platform

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group of figures stands on target symbol while other groups stand elsewherebonus case study: how to repurpose the same content for different outlets.

by becky livingston
the accountant’s social media handbook

when posting the content, keep in mind to vary the posting style to match the social media platform.

more on social media: who is your customer? | how to schedule and manage social media activity | what to say on social media | determine your target audience | how social media works with accountants’ top 5 marketing goals

for example, facebook posts usually have question or engagement element, such as a fill-in-the-blank, open-ended question at the beginning or end, and content that is relatable from a human perspective, rather than just for informational purposes only.
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