social media

turn employees into social media advocates

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young woman using her tablet computerthis requires as much planning as any other firm endeavor.

by becky livingston
the accountant’s social media handbook

there are two schools of thought when it comes to employee advocacy programs:

  • those that enable, increasing reach and participation, and
  • those that must be contained due to regulatory considerations, such as in the financial services, legal, insurance or medical professions.

more on social media: how to set your firm’s social media foundation | 10 steps to creating employee brand advocates with social media | what ‘social sentiment’ is and why you should care | what a ‘community manager’ does | how to set up a social media plan | tailor content to social media platform | which social media should you use?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

regulated professions, such as financial services, must follow certain guidelines when leveraging social media methodologies to promote the organization or firm. in this case, leveraging tools and technology to help listen and to monitor what is being said, commented on and shared by employees is extremely important. security is the foundation for this model.
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how to set your firm’s social media foundation

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white and black rabbits reaching to eat dangling carrotsdangle some carrots and your employees will bite.

by becky livingston
the accountant’s social media handbook

employees can be the first, vital link to a long network of person-to-person shares.

more on social media: marketing for mobile | how to listen on social media | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | how to craft a social media profile | which social media should you use? | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

many clients i’ve worked with over the years have wanted to implement a social media program within their respective firms. even though staff knows it’s an initiative for the firm, they have limited or no guidance, lack communication, and basically are too focused on their jobs to think about it.
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10 steps to creating employee brand advocates with social media

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happy businessman using smartphone at officemaking your staffers into your best ambassadors.

by becky livingston
the accountant’s social media handbook

the only way to scale social business is to get it out of its nesting place – marketing, customer service, it – and get it all the way to the edges of the organization.

more on social media: marketing for mobile | how to use social media analytics | what someone else’s influence means to you | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

that means having people

  • buy into the vision for social business,
  • invest the time and resources in the practices and tools, and
  • enthusiastically do what they can to support those efforts.

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marketing for mobile

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becky livingston: the more precisely you state your goal, the more likely you are to end up where you want to be.best practices for reaching people on the go, including goal setting, advertising, tailoring ads and kpis.

by becky livingston
the accountant’s social media handbook

with the rapid increase in mobile use, it can be challenging for cpa firm owners to reach their audience.

more on social media: how to use social media analytics | what ‘social sentiment’ is and why you should care | what a ‘community manager’ does | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the first step any firm needs to take is to make sure their website is mobile-ready and responsive. in doing so, your search on mobile will be easier to find and will state it’s a “mobile-friendly” site, which encourages mobile and tablet searchers to click.
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what ‘social sentiment’ is and why you should care

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figure looking at buttons labeled "bad" and "good"plus some reminders about community management.

by becky livingston
the accountant’s social media handbook

sentiment adds important context to social conversations. without it, measurement of mentions alone could be misleading.

more on social media: what a ‘community manager’ does | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

if you were measuring mentions for your firm’s new service line, you might assume a surge in mentions meant it was being well received. after all, more mentions = more people talking about the product.
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target content to consumers, not industry

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dart on a target on a mobile phonecontent is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism:narrow your social focus | why transparency matters to clients | how to become a social business | the cloud is your starting point | 10 questions to prepare for radical change | radical firms embrace 4 values | radical or complacent? you choose

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you’re producing content, it has to be driven at the consumer level, not at the “other professional” level.

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how to listen on social media

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man's hands holding tabletplus 5 top free tools.

by becky livingston

community managers and a brand’s social media team will listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.

more on social media: what someone else’s influence means to you | what a ‘community manager’ does | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s important – and helpful – to conduct social listening to:
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what someone else’s influence means to you

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young woman using a tablet pc and stylus at a cafewhat do you care about someone else’s page rank? maybe quite a bit.

by becky livingston

knowing an influencer or website’s page ranks helps you determine a few things:

more on social media: what a ‘community manager’ does | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience | what is social media? | how social media works with accountants’ top 5 marketing goals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. how well your own site is ranking on a search engine
  2. how well your competition’s site is ranking on a search engine
  3. if the influencer or the influencer’s site you are trying to gain access to has a well-established search engine results page (serp) ranking

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why transparency matters to clients

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young man in sweater and tie smiling at smartphoneit’s time to rethink how you communicate.

by jody padar
the radical cpa

social should be in your dna. identify the communication gatekeepers in your firm.

social + strategy = success | how to measure social business… and why | 6 ways the cloud helps cpa firms | you’re already a consultant | new thinking brings new results | how the ‘new firm’ was born
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

do you want everybody in your firm tweeting? it’s a good idea – just like you have all your firm members representing your firm wherever they are.
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what a ‘community manager’ does

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young businessman typing on laptopplus 9 steps for outreach to social media influencers.

by becky livingston

the role of a community manager is to help create, nurture and activate online communities by building transparent and meaningful relationships with their members.

more on social media: how social media affects seo | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

community manager vs. social media manager – there’s a difference.
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how social media affects seo

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blue pushpin in word "seo" at center of a targetplus 3 best practices for custom content.

by becky livingston

one of the most frequently asked questions i get from clients is, “does my firm’s social media effort help my search engine ranking?”

more on social media: get people to your landing page | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the short answer is, “yes!” here’s why:
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