how to become the firm of choice

august aquila: "at the end of the day, the partners are the culture of the firm."3 steps to take now.

by august j. aquila
what makes a great partnership

just think for a moment. your firm reaches the lofty goal of becoming the firm of choice in your given markets.

more on great partnerships: why partners need written goals | 7 keys to becoming an equity partner | how and why to achieve partner unity | how you can get partners to change | why expectations must be defined | 7 warning signs for your firm | don’t weed out the roses | 3 ways to halt a poor leader | 8 financial ducks to line up now
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you now win the best clients, you are able to recruit and retain the best people and you increase firm profitability. what’s not to like about this?
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5 cautionary tales in partner compensation

older man reading newspaper by fireplacedo you see your firm here?

by marc rosenberg
partner comp: art & science

here are five case studies to illustrate potential problems in partner compensation.

more on partner compensation: does compensation motivate performance? | why compensation and buyout plans must be synchronized | when partner vacation becomes excessive | management stipends: who, how and why | the 8 basics for data-based partner performance evaluations | crash course: operating a compensation committee | 11 points in designing a partner comp system | what partners earn and how they earn it
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the stressed-out mp.  this seven-partner firm had recently changed from having the “mp decides” method of income allocation to usage of a compensation committee because the burden of allocating income was too stressful for the mp. the ensuing problems with the compensation committee, all solvable, were:

  1. mandatory rotation of cc members resulted in people on the cc who were not credible and used their role to boost their own income.
  2. no communication between the cc and the individual partners about expectations and income allocation.
  3. frequent, bitter arguments among cc members.

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when partners need written goals

undervater shoot of swimming pool with swimmer holding both thumbs upthree questions to ask yourself.

by august j. aquila
what makes a great partnership

if we achieve what we measure, then is it true that we become what we think about most of the time?

more on great partnerships: five factors for measuring a partner’s value | why accountability counts | communication goes both ways | why shared values are important | why ‘walking together’ is so important | how to build a better firm through teamwork | 8 questions to analyze your pricing | 5 questions for every mp to answer honestly
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

philip e. humbert, ph.d. wrote, “the human brain is a goal-seeking, problem-solving machine, and the things we think about, focus on and worry about inevitably shape our destiny.”
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7 keys to becoming an equity partner

woman and man silhouetted against office windowdoes everyone in your firm know what the expectations are?

by august j. aquila
what makes a great partnership

with the recent turn in the economy, equity partners are finding that there is no longer a lifelong tenure guarantee. senior managers and non-equity partners are wondering whether or not they even want to become equity partners.

more on great partnerships: five factors for measuring a partner’s value | the 6-step plan for transitioning clients | fighting restraining forces | chemistry and mutual respect matter | great cpa firm partnerships begin with trust | work together better in 11 steps | what makes a successful strategic plan? | innovate or die | partners love, hate leadership | 8 ways leaders destroy firms
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

for the most part, firms have been selective about who they take into the partnership. however, when the economy was running hot and finding a warm body to fill spots was a real challenge, the partnership bar was certainly lowered in many firms. today, that bar is being raised again.
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does compensation motivate performance?

businesswoman throwing money into air in office3 times it works well … and 2 times it doesn’t.

by marc rosenberg
partner comp: art & science

the harvard business review published an intriguing article on compensation titled “rethinking rewards” written by alfi kohn, who describes himself as a leading critic of competition.

more on partner compensation: why compensation and buyout plans must be synchronized | how business entity type affects partner income | paying for current vs. historical performance | partner pay in retirement transition period | how to pay non-equity partners | 5 types of partner evaluations | how large and small firms allocate income | partner pay: recapping the compensation systems | partner pay: the declining importance of book of business | 3 non-performance-based comp systems | 3 subjective compensation systems | partner compensation 101 | how partners view compensation: it’s not all about the money
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

says kohn: “it is difficult to overstate the extent to which most managers of people believe in the redemptive power of rewards. certainly, the vast majority  of  companies  try  to  motivate  employees by tying compensation to performance. but research suggests that, by and large, rewards succeed at securing one thing only: temporary compliance. they do not create an enduring commitment to any value or actions. a kick in the pants may produce movement but never motivation. rewards do not alter the attitudes that underlie our behaviors.”
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five factors for measuring a partner’s value

word "goal" made up of four jigsaw puzzle piecesif there aren’t goals, what do you measure?

by august j. aquila
what makes a great partnership

in an accounting firm, profitability is generally the result of the firm’s combined talents, business management skills, internal systems and value proposition to its core clients.

more on great partnerships: how and why to achieve partner unity  | how you can get partners to change | why expectations must be defined | are you driving your best partners crazy? | 7 warning signs for your firm | the checks and balances your firm needs | don’t weed out the roses | back to basics: 25 ways to grow your practice | 3 ways to halt a poor leader | 8 questions that staff ask in a merger | 8 financial ducks to line up now
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

therefore, many factors must be considered when determining the value of a partner to the firm, for example:
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why compensation and buyout plans must be synchronized

overhead view of people solving a large jigsaw puzzletransitions can be affected, too, if you don’t handle this.

by marc rosenberg
partner comp: art & science

coordinating how the partner compensation and partner retirement/buyout plans are structured is critical.

more on partner compensation: how business entity type affects partner income | when a firm tanks while a partner soars | how profitability affects income allocation | paying new partners and lateral hires | 3 rules for promotion to partner | should the mp be the highest paid partner? | integrating partner comp with strategic planning
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

one of the biggest complications for firms changing their partner compensation system is addressing the effect it will have on their partner retirement/buyout plan.
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the six-step plan for transitioning clients

number 6make the client part of the process.

by august j. aquila
what makes a great partnership

there are six steps that a firm should follow when transitioning clients from one relationship owner to another.

more on great partnerships: how and why to achieve partner unity | why accountability counts | communication goes both ways | why shared values are important | why ‘walking together’ is so important | 6 ways to pay partners | how to build a better firm through teamwork | 8 questions to analyze your pricing | 24 points for after the deal is done | 5 questions for every mp to answer honestly | 6 practical ways to innovate
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it is recommended that you transition the clients over a two- to three-year period in order to make sure that you have time to make adjustments in the transition plan.
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how business entity type affects partner income

hands tear money isolated on white backgroundnot as much as you might think.

by marc rosenberg
partner comp: art & science

here’s the challenge: firms are rarely able to complete their internal accounting in time to finalize their income and make final partner distributions prior to the end of their fiscal year, which for 90 percent of all firms is dec. 31.

more on partner compensation: when a firm tanks while a partner soars | when partner vacation becomes excessive | management stipends: who, how and why | paying part-time partners | the 8 basics for data-based partner performance evaluations | crash course: operating a compensation committee | why firms use partner comp formulas

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on dec. 31 of each year, firms still have a sizeable bonus pool to allocate. by the time the entire compensation process is completed, it could be february or march.
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when a firm tanks while a partner soars

female and male hands tearing a $100 bill in half in tug of waradjustments during the year may be in order.

by marc rosenberg
partner comp: art & science

assume this: an eight-partner, $7 million firm had income per partner (ipp) the prior year of  $350,000.

more on partner compensation: paying for current vs. historical performance | partner pay in retirement transition period | how to pay non-equity partners | 5 types of partner evaluations | how large and small firms allocate income | partner pay: recapping the compensation systems | 5 other systems for paying partners | why firms use partner comp formulas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in the current year, for whatever reasons, the firm’s revenues decreased to $6.5 million and ipp sank to $300,000.
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how and why to achieve partner unity

businesspeople joining their hands in the sign of unity8 questions to determine your firm’s culture.

by august j. aquila
what makes a great partnership

i have worked with many firms in helping them build team unity, especially when the firm is undergoing a change in managing partner, merging or just trying to implement its strategic plan.

more on great partnerships: why accountability counts | fighting restraining forces | chemistry and mutual respect matter | great cpa firm partnerships begin with trust | the 4 best ways to use pre-retirement partners | work together better in 11 steps | drop politics, be accountable | what makes a successful strategic plan? | innovate or die
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

everyone knows that partner unity is one of the keys for overall success and sustainability. and, we know the benefits of having greater partner unity than the next firm – better client service, less employee turnover, superior profitability.
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when silence is golden … and not

businesswoman with hand to foreheada cautionary tale about commitment for partners-to-be.

by martin bissett
passport to partnership

ask yourself and answer these questions when considering the current and future “commitment” behaviors that you’ll employ.

more on the passport to partnership: what commitment means now | 13 steps to true commitment | when to ignore a white lie: a cautionary tale | communicate your worth and value | best practices for one-on-one communication | learn to read your firm’s culture | experts advise what partnership takes
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1 – what is my first reaction to being asked to work outside of my normal hours?

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