how to write media releases that capture an editor’s attention
forget the five w’s and other clichés.
by bruce marcus
professional services marketing 3.0
marketing & sales
bissett bullet: how are we doing?
today’s bissett bullet: “how often do you ask your current clients for feedback?”
by martin bissett
see more bissett bullets here
nine ways to choose your pr person
the rules of the game have changed.
by bruce marcus
professional services marketing 3.0
six ways to expand your client services checklist
it’s key to client retention.
by august j. aquila
price it right: how to value accounting services
bissett bullet: keep your distance
today’s bissett bullet: “first impressions last. when you meet with a prospective client for the first time, how do you want them to remember you?”
by martin bissett
see more bissett bullets here
the real math behind the sales pipeline
four business development steps that are worth your while.
by martin bissett
business development on a budget
when bad news happens to good firms
don’t go spinning out of control.
by bruce marcus
professional services marketing 3.0
client acquisition never stops
six ways to draw people’s interest.
by august j. aquila
price it right: how to value accounting services
bissett bullet: make good use of the time you save
today’s bissett bullet: “the cost of cloud-based software or automation tools is no longer prohibitive for smaller firms …”
by martin bissett
see more bissett bullets here
make sure you know what you will get from your marketing
are you spending your time effectively?
by august j. aquila
price it right: how to value accounting services
ten questions to refine your successful marketing plan
is the right message reaching the right audience?
by august j. aquila
price it right: how to value accounting services
why accountants should be nice to journalists
or else you’ll turn into a pumpkin – or something.
by bruce marcus
professional services marketing 3.0
bissett bullet: what does it cost to undertake?
today’s bissett bullet: “it is important to know the cost price of any given job.”
by martin bissett
see more bissett bullets here